Experience

Inverse

• United Kingdom
• Mobile Gaming Apps
• 1 - 100 Employee

• Founder

  • Jul 2020 - Present

  Inverse is delivering stunning 8K 3D live streaming solutions for the music and major sports/cultural events space, and developing cutting edge Metaverse solutions for 6DOF photorealistic realtime performance experiences. Inverse is delivering stunning 8K 3D live streaming solutions for the music and major sports/cultural events space, and developing cutting edge Metaverse solutions for 6DOF photorealistic realtime performance experiences.



Ignition Immersive

• Australia
• Media Production
• 1 - 100 Employee

• Chief Dreamer

  • Sep 2016 - Present

  We craft immersive original VR films where technology, creativity and the fundamentals of engaging audience through narrative collide and create memorable stories and experiences. We craft immersive original VR films where technology, creativity and the fundamentals of engaging audience through narrative collide and create memorable stories and experiences.



Ignition Pictures

• Australia
• Movies, Videos, and Sound

• Writer / Director / Producer

  • Oct 2009 - Present

  Development of short & feature films. Screenwriting, seed funding, production services, production management. Highly experienced with RED Digital Camera workflows, across RED Epic & RED Epic Dragon. Ignition Pictures also rents RED Dragon cameras and production equipment, can source/provide crew for productions, and has a professional 6K drone aerial cinematography production arm. Development of short & feature films. Screenwriting, seed funding, production services, production management. Highly experienced with RED Digital Camera workflows, across RED Epic & RED Epic Dragon. Ignition Pictures also rents RED Dragon cameras and production equipment, can source/provide crew for productions, and has a professional 6K drone aerial cinematography production arm.



ANZ

• Australia
• Banking
• 700 & Above Employee

• Head of Content - Digital Platform, IB (ANZ International)

  • Jun 2014 - Jul 2020

  Design and development of engaging and interactive digital content supporting ANZ's industry & client insights. Specifically focused on conception and delivery of front line banker tools, content and data visualisations that empower ANZ's relationship banking model in its International & Institutional business. A critical responsibility is ensuring digital, content and social connectivity innovation aligns to ANZ's specific business, revenue, geographic and growth objectives.Passionate colleague in a ragtag band of innovators tasked with causing digital disruption within, ensuring it can be leveraged by the bank and its relationship bankers to fully realize ANZ's Asia/Pacific super-regional strategy.

• Head of Content Strategy - Marketing & Client Relations, IIB

  • Feb 2013 - Jun 2014

  Developed and executed a digital content strategy supporting ANZ Research / Economics and Industry Insights publications through its flagship publishing channel, ANZ Live. Managed content production budget YoY well under budget whilst significantly increasing the quality and quantity of digital content produced.Production of infographics, animated content and video content across a wide range of ANZ Economics and Insights topics. Coordinated and published extensive video content covering industry and economic events, featuring a wide range of business and industry leaders both domestic (Australian) and international. Championed and delivered a new cost-effective and best of breed specialist content vendor panel for ANZ covering copywriting, infographics / animation and video content, as well as established in-house professional media production capabilities enabling ANZ to produce and publish video content end-to-end within hours.



Sensis

• Australia
• Advertising Services
• 700 & Above Employee

• Senior Manager - Content

  • Jul 2012 - Feb 2013

• Content Strategy Manager

  • Sep 2010 - Jul 2012

  Defining governance strategies across content, managing remediation channels and resources, content needs research, understanding how users interact with content - delivering the optimal experience to users and the highest quality of leads to advertisers.My core objectives are to holistically understand content experience in the digital space, whilst reducing content noise, to ensure informed buyers can easily find and interact with businesses that meet their needs.



FilmSquad

• Germany
• Movies, Videos, and Sound

• Chief Editor and Content Strategist

  • Jul 2008 - Aug 2010

  In charge of the day to day editorial publishing of a well established film and home entertainment site covering news & reviews, 20 video channels and film industry content from release schedules, in-depth film details and statistics, Australia-wide session times and more. Content strategist across domestic and international film editorial content, writer / interviewer, negotiating publishing agreements, content acquisition, video content producer, developing content licensing models and freelance writer co-ordinator.



DVDfeed

• Managing Director

  • May 2003 - Apr 2010

  Digital content publishing & syndication powerhouse. DVDfeed provided editorial content, news/reviews, integrated social media content and syndicated / produced high definition streaming video content across film, home entertainment (DVD/Blu Ray) and the console gaming sector. Content licensing and distribution, digital rights management, large-scale content procurement, in-house publishing through a large team of journalists and writers, VOD and distributed streaming platforms, content integration support and advice, technologies to support rich media integration, search capability, scalable content infrastructures and much more. Syndication partners included major domestic and international entertainment publishers and distributors. Clients included industry leading retailers, auction sites, media publishers, online broadcasters, portals and popular consumer entertainment websites.



Sonic Fiction

• United States
• Musicians

• Business Owner

  • Jun 2005 - May 2007

  Music production and sound mastering studio. Score composition to corporate and entertainment industry clients. Music licensing and distribution. Sound mastering and post-production sound engineering support on various film/tv projects. Music production and sound mastering studio. Score composition to corporate and entertainment industry clients. Music licensing and distribution. Sound mastering and post-production sound engineering support on various film/tv projects.



Empire DVD

• United States
• Individual and Family Services

• Owner / Operator

  • Jun 2001 - Apr 2003

  Start-up entrepreneur of online entertainment shopping site. Engineered extensive content management systems, custom-built e-commerce engines and administration systems, marketing strategies, SEO optimisation and strategies, tailored web-based membership and loyalty rewards systems. Empire DVD quickly grew to become one of the most recognisable and popular online retailers of entertainment products in the Australian marketplace. Start-up entrepreneur of online entertainment shopping site. Engineered extensive content management systems, custom-built e-commerce engines and administration systems, marketing strategies, SEO optimisation and strategies, tailored web-based membership and loyalty rewards systems. Empire DVD quickly grew to become one of the most recognisable and popular online retailers of entertainment products in the Australian marketplace.



Planet DVD

• United Kingdom
• Retail

• Owner / Operator

  • Feb 2000 - May 2002

  From a single start-up, Planet DVD grew to a large distribution warehouse, recognized as one of the early online DVD retail success stories in the Australian market. Extensive SEO strategies underpinned rapid growth at minimal cost. Online membership and loyalty systems, referral programs, coupons and personalization generated significant customer retention and repeat business. Significant overseas market rapidly developed, with a large member base across the US, Canada and European countries.



Ignition Studios

• Computer Games

• Project Manager & Senior Producer

  • Sep 1997 - Jun 2001

  Website design and development. Shockwave / Flash site creation. Custom graphics design. Application development (Cold Fusion, ASP) database development and administration (Microsoft SQL, Oracle), ecommerce integration, shopping cart and administration systems, custom and open source CMS implementations, content creation. Website design and development. Shockwave / Flash site creation. Custom graphics design. Application development (Cold Fusion, ASP) database development and administration (Microsoft SQL, Oracle), ecommerce integration, shopping cart and administration systems, custom and open source CMS implementations, content creation.



Hotspace

• United Kingdom
• Music

• Network Administrator

  • Feb 1999 - Feb 2000

  One of Australia's most successful and innovative hosting companies, supporting thousands of small, medium and large Australian websites. Network administration and security, disaster recovery strategies, infrastructure planning, bandwidth management, platform support across Windows and Linux environments, uptime/performance monitoring and improvements, quota/usage reporting, client SEO, wide range of technical support across PHP / ASP, Java, various CMS platforms. One of Australia's most successful and innovative hosting companies, supporting thousands of small, medium and large Australian websites. Network administration and security, disaster recovery strategies, infrastructure planning, bandwidth management, platform support across Windows and Linux environments, uptime/performance monitoring and improvements, quota/usage reporting, client SEO, wide range of technical support across PHP / ASP, Java, various CMS platforms.