Darren Rusli
Associate Sales Director at Prep Zone- Claim this Profile
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Bio
Credentials
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Advanced Open Water Diver
PADIAug, 2015- Nov, 2024 -
Open Water Diver
PADIMar, 2015- Nov, 2024
Experience
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Prep Zone Academy
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Singapore
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Education Management
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1 - 100 Employee
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Associate Sales Director
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Mar 2018 - Present
▪Established product vision & strategy for the Postgraduate Business Education vertical ▪Proposed a new GMAT program structure that drove client satisfaction up and reduced costs ▪Worked with CEO to build strong synergies between academic and admissions advisory services, leading to 3x revenue growth since 2018 in a flat market▪Collaborated with Product team to develop a proprietary client management platform – enhanced customer success rate (+35% client satisfaction score)▪Unlocked new B2B revenue streams by securing and closing large partnerships (INSEAD, ESSEC, IESE, HEC, CUHK)▪Led weekly sales event with highest conversion rate through targeted marketing and partnership▪Develop and grow our Operations Coordinators to transition in to top-performing Sales Executives ▪Worked with the head of Admissions Advisory team to launch new comprehensive products, which resulted in +75% growth for admissions advisory products in 2019, +25% in 2020 and +42% in 2021▪Coached 60+ Elite MBA candidates maintaining 100% admissions track record with advisory responsibilities over strategic management of timeline, profile, application vetting with a focus on career advancement
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Sales Manager, Product Lead
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Feb 2014 - Feb 2018
▪Consistently exceeded annual revenue targets ($1M+ achievement and top biller for five consecutive years), adapting sales processes for 20+ products into multiple customer segments. ▪Designed cross-selling process and customer pitches to provide a more holistic customer acquisition approach, multiplying our revenue streams ▪Drive development of proprietary client management platform and major digital transformation▪Streamlined sales training materials including latest sales practices – e.g., promote the usage of instant messaging platforms like WhatsApp to optimize sales process and operational efficiency▪Collaborated with HR head to prepare training materials for sales and operations teams to ensure best practices
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Sales Executive, Account Manager
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Aug 2011 - Jan 2014
▪Responsible for advising, onboarding, and full process of sales across 10+ course products ▪Achieved team sales target with increase 75% increase of clients over 2 years▪Monitoring and quality assurance of client scheduling and student resource allocation▪Optimized ROI on marketing spend through revamp of digital ad campaigns▪Proposed digitization of client management process and drove migration to web-based CRM solution
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Icon Media Direct
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Advertising Services
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1 - 100 Employee
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Media Traffic Associate
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Jul 2008 - Oct 2009
▪Streamlined process of airing ads across multiple client groups (TV stations, product vendors, and ad campaign producers) ▪Coordinated communications across departments to process incoming and outgoing instructions ▪Organization of client portfolios, utilizing company’s internal Traffic computing program. ▪Conducted QA test calls to ensure activity at point of contact and validity of product information. ▪Streamlined process of airing ads across multiple client groups (TV stations, product vendors, and ad campaign producers) ▪Coordinated communications across departments to process incoming and outgoing instructions ▪Organization of client portfolios, utilizing company’s internal Traffic computing program. ▪Conducted QA test calls to ensure activity at point of contact and validity of product information.
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Education
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2007 - 2011
University of California, Riverside
Bachelor of Arts, Political Science -
2004 - 2007
Aliso Niguel High School
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