Experience

svexa

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Chief Operating Officer

  • Feb 2022 - Present

  Seattle, Washington, United States

• Director Of Marketing & Business Development

  • Apr 2018 - Apr 2022

  Palo Alto, CA Silicon Valley Exercise Analytics is a physical training intelligence software company The first ever integration of sports training, performance and recovery data with human biological profiles and machine learning AI. SVExA works with pro sports teams and elite athletes to extract individualized insights from their data then optimize training to reduce injuries and maximize performance. We also license our unique algorithms to hardware and software providers in the sports technology… Show more Silicon Valley Exercise Analytics is a physical training intelligence software company The first ever integration of sports training, performance and recovery data with human biological profiles and machine learning AI. SVExA works with pro sports teams and elite athletes to extract individualized insights from their data then optimize training to reduce injuries and maximize performance. We also license our unique algorithms to hardware and software providers in the sports technology space.



Pharmagin

• United States
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• VP of Marketing

  • Sep 2016 - Present

  Henderson, NV



BREMONT SOLUTIONS LIMITED

• Advertising Services

• Partner

  • Oct 2013 - Present

  Guildford, UK Independent marketing and business consultant advising and taking leadership roles in startup and established businesses. Business planning, agency and partner relationships, brand marketing and user acquisition, market research, financial modelling, business development and product launch. Recent roles include - leading business development and marketing for sports analytics startup Silicon Valley Exercise Analytics - economic impact analysis for sports events and… Show more Independent marketing and business consultant advising and taking leadership roles in startup and established businesses. Business planning, agency and partner relationships, brand marketing and user acquisition, market research, financial modelling, business development and product launch. Recent roles include - leading business development and marketing for sports analytics startup Silicon Valley Exercise Analytics - economic impact analysis for sports events and facilities - evaluation of licensing and advertising rights for major international sports broadcasting organization - leading marketing and communications for innovative videogame publishing startup BrightLocker - leading marketing and communications for pharmaceutical marketing technology provider Pharmagin Show less



BrightLocker

• United States
• Entertainment Providers

• Sr Director of Marketing

  • Nov 2015 - Apr 2018

  London, United Kingdom Leading the product marketing efforts for BrightLocker, a disruptive new crowdpublishing platform for videogames. We enable Gamers, for the first time, to participate in the entire game production cycle, from idea generation and selection to collaborative development through to launch and gameplay within a self-supporting ecosystem. Responsibilities include strategy, tactics and execution of complete mix across digital and mobile ad platforms, creative and content marketing, agency… Show more Leading the product marketing efforts for BrightLocker, a disruptive new crowdpublishing platform for videogames. We enable Gamers, for the first time, to participate in the entire game production cycle, from idea generation and selection to collaborative development through to launch and gameplay within a self-supporting ecosystem. Responsibilities include strategy, tactics and execution of complete mix across digital and mobile ad platforms, creative and content marketing, agency relationships, PR, paid/organic social, CRM and influencer marketing. Also working closely with the product team to shape roadmap based on market needs and latest opportunities. Recently launched LightEaters for iOS, the first game fully integrated with a crowdfunding platform. Show less



OnRequest Ltd

• Canada
• Mining
• 1 - 100 Employee

• CEO

  • Dec 2013 - Mar 2015

  UK Unifying a small team to drive forward this exciting new venture based on collaboration and value creation around ideas. Financial and business planning, product (iOS, Android, browser) development, business development and marketing



PeoplePerHour.com

• United Kingdom
• Individual and Family Services
• 1 - 100 Employee

• Director of Marketing

  • May 2013 - Aug 2013

  London, United Kingdom Building the marketing and business development functions and executing exciting new strategies at this disruptive online B2B / B2C freelance marketplace



Electronic Arts

• Brazil
• Software Development

• Director of Marketing

  • Aug 2003 - Apr 2013

  Guildford, United Kingdom Marketing lead for EA's shooter portfolio in Europe and Asia, including Battlefield, Medal of Honor and Crysis. Global lead for Spore, and US lead for a range of titles including TimeSplitters, Rugby, Formula 1. Transforming campaigns from 'traditional' to digital and performance marketing Develop marketing/brand strategies - market research, target audiences, messages hierarchies. Direct complete global, cross-functional marketing team from strategy to launch and beyond… Show more Marketing lead for EA's shooter portfolio in Europe and Asia, including Battlefield, Medal of Honor and Crysis. Global lead for Spore, and US lead for a range of titles including TimeSplitters, Rugby, Formula 1. Transforming campaigns from 'traditional' to digital and performance marketing Develop marketing/brand strategies - market research, target audiences, messages hierarchies. Direct complete global, cross-functional marketing team from strategy to launch and beyond, including PR, press and consumer events, advertising (print/online/TV/OOH etc), packaging and POS, community and social networks Partner closely with product and sales teams on product strategy, market research, feature guidance, sales forecasts from concept through launch Guide full range of customer touch points including operations, retail, sales, customer service Show less



Silver Oak Partners

• United States
• Business Consulting and Services

• Principal

  • 2000 - 2002

  San Francisco strategic consulting focused on supply chain management, for clients in the insurance and automotive industries



Mitchell Madison Group

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Management Consultant

  • 1998 - 2002

  New York City rapidly promoted from analyst to associate to manager in this leading boutique consulting firm. Worked with clients in telecom, healthcare, financial services industries on engagements encompassing complex business modeling, new product introduction, acquisition due diligence, supply chain management, and software design/prototyping



British Aerospace Space Systems

• Apprentice Engineer

  • 1992 - 1996

  worked on variety of engineering projects from design to manufacture, including several components that flew in spacecraft (Cluster/Soho mission) completed 12-week Rolls Royce fitter/engineer aircraft maintenance course