Experience

Motive Unknown

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Managing Director

  • Sep 2011 - Present

  London, UK Motive Unknown is a music-focused strategic marketing agency based in the UK. Our artist clients cover anything from top-tier pop (Spice Girls, Robbie Williams) through hip hop (Run The Jewels), electronic (Underworld, Moby) and more. Our label clients take in Partisan Records (IDLES, Fontaines DC), Domino Recordings (Franz Ferdinand, Animal Collective), Warp Records (Aphex Twin, Danny Brown, Flying Lotus), LuckyMe (Baauer), Lex Records (MF DOOM) and Platoon (Victoria Monet, Princess Nokia)… Show more Motive Unknown is a music-focused strategic marketing agency based in the UK. Our artist clients cover anything from top-tier pop (Spice Girls, Robbie Williams) through hip hop (Run The Jewels), electronic (Underworld, Moby) and more. Our label clients take in Partisan Records (IDLES, Fontaines DC), Domino Recordings (Franz Ferdinand, Animal Collective), Warp Records (Aphex Twin, Danny Brown, Flying Lotus), LuckyMe (Baauer), Lex Records (MF DOOM) and Platoon (Victoria Monet, Princess Nokia) among others. Recent successes include the UK #1 albums for Robbie Williams and Idles, overseeing all digital presence and strategy (including eCommerce) for the Spice Girls 2019 reunion tour and Run The Jewels launching their RTJ4 album with a tip jar model that saw the band raise over $500k for BLM charities in less than 5 hours, as well as their highest chart placements worldwide to date - all after just 36hrs of sales. Our core areas of focus lie in creative strategy across an artist’s entire operation (i.e. not just limited to recorded music), connecting the dots between website, CRM, eCommerce and effective paid marketing to grow a fanbase artists own directly, ensuring a long-term career with a greater revenue yield. We don’t believe in a one-size-fits-all model; every client is different and the services we provide adapt accordingly. Show less



Positive Subversion

• United Kingdom
• Musicians
• 1 - 100 Employee

• Director

  • Nov 2020 - Present

  London