Experience

St. Mary's University

• United States
• Higher Education
• 700 & Above Employee

• Director of Social Media, Videography and Creative Photography at St. Mary's University

  • Jan 2022 - Present

  At St. Mary's University, my role has many responsibilities and can take many forms. As the Director of Social Media, Videography and Creative Photography for a small but growing institution, I wear many hats around campus. For social media, I create and manage content for the University's six main channel accounts that upholds the reputation of the institution while maintaining student-focused energy that helps increase brand awareness as well as student recruitment. Daily posts, crisis management, paid or organic campaigns, analytic data analysis, video and photo projects, team management and training workshops all fall under my umbrella of responsibilities. I also assist lower-level accounts with channel development and set best-practice guidelines for campus. In the world of video, I am responsible for the management, development and quality of visual content produced by and for St. Mary’s. I have written, shot and edited dozens of video projects for the University that range from exciting athletics promotions to serious pieces that reflect the importance of our campus mission. I develop video projects for outside groups as well that have touchpoints with St. Mary’s. Additionally, I am responsible for maintaining the quality of content that others produce for the University, act as an on-site liaison for hired production companies and assisting with media requests. In my time at St. Mary’s, I have helped produce video content for the BBC, ESPN and local affiliates. I am proud to say that eight of my video projects have received honors in various competitions. As the in-house photographer for the Office of Communications, I take on a wide range of photography projects. In my role, I handle portrait shoots for staff and faculty headshots, act as an event photographer, provide photographic content for social media and marketing material, collaborate with freelance photographers and help develop and manage the creative photography from the campus alumni magazine.

• Director of Social Media and Videography

  • Dec 2019 - Jan 2022

• Associate Director of Social Media

  • Aug 2018 - Dec 2019



Roush Yates Engines

• United States
• Spectator Sports
• 1 - 100 Employee

• Marketing & Social Media Coordinator

  • Dec 2017 - Aug 2018

  As a Marketing and Social Media Coordinator, I develop content to reach the Roush Yates Engines target audience while creating, curating and managing all published material across the company social media channels (images, video and written). I conduct online advocacy and open streams for co-branded promotions and simultaneously develop and expand community outreach efforts. I design a variety of graphics and video the Roush Yates Engines digital channels for race tune-ins, digital and print marketing materials, profile pictures, thumbnails, ads, landing pages, Twitter profile, Instagram, LinkedIn, and YouTube. Additionally, I create graphics and marketing materials for our 14 corporate sponsors as needed. A key portion of my role involves the design, creation and management of promotions and social ad campaigns while analyzing key metrics to compile reports for management showing results (ROI) of social media activities. I also function as an inhouse photographer for all internal and external still and video corporate needs. In addition, I update and design corporate presentations, assist with web content and aid in apparel design.



Sustain Charlotte

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Marketing Consultant

  • May 2017 - Dec 2017

  I was tasked with helping manage and grow Sustain Charlotte's social media pages, create video and graphic content for social media, raise awareness about the Way2GoCLT program, coordinate with sponsors on initiatives, assist with fundraising efforts and media planning. I was tasked with helping manage and grow Sustain Charlotte's social media pages, create video and graphic content for social media, raise awareness about the Way2GoCLT program, coordinate with sponsors on initiatives, assist with fundraising efforts and media planning.



WCCB Charlotte's CW

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Marketing Producer

  • Apr 2011 - Dec 2017

  In my position at WCCB, I wrote, shot and edited nightly promotional material for both our on air and digital channels. I also managed and produced content for the station social media pages. As a major part of my role, I analyzed audience demographics to assist the News department with story selection as well as overall tone to maximize audience engagement. Additionally, I assisted with station image campaigns, managed marketing material for network shows and worked as a site manager for promotional events.



Sinclair Broadcast Group

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Promotions Producer

  • Aug 2004 - Apr 2011

  Similar to my role with WCCB, my responsibilities focused on creative writing and production for a wide variety of local and network content. I produced creative promotional campaigns from scratch every week as well as producing nightly material. I also logged countless hours of studio production work. Similar to my role with WCCB, my responsibilities focused on creative writing and production for a wide variety of local and network content. I produced creative promotional campaigns from scratch every week as well as producing nightly material. I also logged countless hours of studio production work.