Experience

Mercedes-Benz Singapore

• Singapore
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Head of Customer Excitement

  • Jul 2021 - Present

  Responsible for exciting Mercedes-Benz customers across every touch point through brand and content marketing, customer journey and retail network management, online-to-offline customer experience and e-commerce in Singapore.

• General Manager - Future Mobility

  • May 2019 - Jun 2021

  Responsible for conceptualizing, developing and implementing new initiatives and business models for Mercedes-Benz passenger cars in Singapore as part of Daimler's CASE (Connected, Autonomous, Shared, Electric) strategy.

• General Manager - Market Management

  • Jan 2019 - Apr 2019

  Responsible for the development and performance of Mercedes-Benz passenger car sales activities for 10 general distributor (GD) markets: Philippines, Brunei, Sri Lanka, Myanmar, Cambodia, Laos, Bangladesh, Nepal, New Caledonia and Tahiti.

• Manager - Market Management

  • Apr 2015 - Dec 2018

  Established plans and strategies in product, pricing, planning, production, marketing, distribution etc., enabling growth & profitability in 10 general distributor (GD) markets (Philippines, Brunei, Sri Lanka, Myanmar, Cambodia, Laos, Bangladesh, Nepal, New Caledonia and Tahiti), achieving an average of 114% vs. target, setting sales record in 2015 and then again in 2017.

• Manager - Network Development

  • Aug 2012 - Mar 2015

• Senior Executive - Finance & Controlling

  • Nov 2009 - Jul 2012

• Executive - Global Procurement (Production Material)

  • May 2008 - Oct 2009

• Intern - Global Procurement (Production Material)

  • Jan 2007 - Apr 2008