Darren McAlmont, MA

Digital Marketing Specialist at Association of Canadian Advertisers (ACA)
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Contact Information
us****@****om
(386) 825-5501
Location
CA

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Credentials

  • Human Resources: Managing Employee Problems
    LinkedIn
    Apr, 2020
    - Nov, 2024
  • Content Marketing: Social Media
    LinkedIn
    Jan, 2020
    - Nov, 2024

Experience

  • Association of Canadian Advertisers (ACA)
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Mar 2022 - Present

      Responsible for the creation and curation of all content supporting ACA’s role as the indispensable advocate and thought-leader for Canadian marketers. Scope of undertakings include: • Overseeing consistency of ACA’s “voice” • Delivering the Communications Plan and Editorial Calendar • Generating and curating content for ACA’s website, blog and social media platforms • Contributing to and editing government submissions • Editing all key documents created by team executives • Tracking KPIs and metrics for outreach performance analysis • Conducting interviews with members, keynote speakers, webinar presenters, industry disrupters • Writing press releases and member alerts • Media relations • Copywriting for email marketing • Working with the President & CEO on advocacy efforts Show less

  • Association of Fundraising Professionals (AFP) Greater Toronto Chapter
    • Canada
    • Fundraising
    • 1 - 100 Employee
    • Marketing Communications Specialist
      • Feb 2020 - Mar 2022

      • Managed and executed the Chapter's marketing and communications initiatives • Maintained and managed the Chapter's website and digital presence; spearheaded the overhaul of the Chapter's website • Managed marketing budgets of 50K+ per major event/campaign • Led and supported volunteer marketing teams of 5-12 through strategy, development and deployment of content that attracted ~1,000 to the Chapter's major conferences • Wrote press releases, articles, and newsletters that trended across social channels • Managed and maintained content for the Chapter’s social media accounts, including YouTube, Twitter, Facebook, LinkedIn • Managed, sourced, wrote, and edited content for the Chapter's blog • Managed the Chapter’s website content • Monitored and provided metrics for outreach performance analysis • Wrote, edited and produced podcasts on relevant topics for member benefits Show less

  • CommunicArt
    • Toronto, Ontario, Canada
    • Freelance Communications Consultant
      • Sep 2019 - Feb 2020

      Accomplishments in this role: • Wrote and edited social media copy, press releases, articles, blogs, backgrounders, podcast transcripts, speaking notes, speeches, and more • Conducted communications and social media audits for clients • Developed, activated, and managed new marketing plans and strategies • Developed creative content to maximize ROI and engagement • Managed social media accounts for clients using Hootsuite • Developed and presented in-house workshops on business plan writing • Developed and activated email campaign plans for clients using MailChimp Show less

  • LION MEDIA
    • United Kingdom
    • Advertising Services
    • Digital Media Strategist
      • Jan 2018 - Feb 2020

      Accomplishments in this role: ● Wrote and developed creative new social media copy and visual content for clients ● Collaborated with creative agencies to develop content for clients ● Developed and activated email marketing plans for clients ● Designed and developed posters, websites, and PowerPoint presentations ● Managed the social media accounts of clients using Hootsuite ● Wrote and designed email content for clients using CSS and HTML ● Tracked and evaluated data of activated digital plans using Google Analytics Show less

  • Bean Entertainment Production
    • Antigua and Barbuda
    • Founder & Artistic Director
      • Apr 2012 - Jan 2018

      • Wrote, directed and produced full lengths plays to massive commercial success across the Caribbean • Developed and maintained impressive relationships with media partners for marketing promotions • Wrote, secured and executed deliverables of sponsorship proposals and contracts • Developed and executed marketing plans for radio and TV promotions • Led (creatively and logistically) teams of up to 30 cast and crew member • Secured the biggest names in Antigua's and Guyana's music, dance and theatre fraternities to perform in my productions Show less

  • Cultural Development Division - Ministry of Culture
    • Antigua and Barbuda
    • Instructor of Drama
      • Mar 2011 - Apr 2012

      • Facilitated drama workshops with the National Youth Theatre • Taught theatre history to budding stage actors • Directed stage plays • Facilitated drama workshops with the National Youth Theatre • Taught theatre history to budding stage actors • Directed stage plays

Education

  • University of Waterloo
    Master of Arts - MA, Rhetoric and Communication Design
  • York University
    Graduate Diploma, Non-Profit/Public/Organizational Management
    2020 - 2021
  • York University
    Bachelor of Arts - BA (Hons), English & Professional Writing

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