Darren Masucci
Sales Manager at Freshie™ Organic Tequila Seltzer- Claim this Profile
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Topline Score
Bio
LinkedIn User
I had the pleasure of working with Darren while I was a Beverage Manager with Walt Disney Parks and Resorts. He kept me up to date with new products that aligned with Disney's goals and new concepts. Darren conducted weekly staff trainings and updated me monthly with details of where and when. He was also very good at creating cocktails tailored to specific locations with approved core list products from Pernod Ricard to get additional placements, leading to incremental sales. Darren is a hard worker, professional, and very knowledgeable.
Mandy Smith
I highly commend Darren for his creative thinking & hard work ethic. Your outside the box thinking is truly admired among many which demonstrates your ability to lead by example. Great father and amazing family man. Strong morals and family oriented. Appreciate you Darren
LinkedIn User
I had the pleasure of working with Darren while I was a Beverage Manager with Walt Disney Parks and Resorts. He kept me up to date with new products that aligned with Disney's goals and new concepts. Darren conducted weekly staff trainings and updated me monthly with details of where and when. He was also very good at creating cocktails tailored to specific locations with approved core list products from Pernod Ricard to get additional placements, leading to incremental sales. Darren is a hard worker, professional, and very knowledgeable.
Mandy Smith
I highly commend Darren for his creative thinking & hard work ethic. Your outside the box thinking is truly admired among many which demonstrates your ability to lead by example. Great father and amazing family man. Strong morals and family oriented. Appreciate you Darren
LinkedIn User
I had the pleasure of working with Darren while I was a Beverage Manager with Walt Disney Parks and Resorts. He kept me up to date with new products that aligned with Disney's goals and new concepts. Darren conducted weekly staff trainings and updated me monthly with details of where and when. He was also very good at creating cocktails tailored to specific locations with approved core list products from Pernod Ricard to get additional placements, leading to incremental sales. Darren is a hard worker, professional, and very knowledgeable.
Mandy Smith
I highly commend Darren for his creative thinking & hard work ethic. Your outside the box thinking is truly admired among many which demonstrates your ability to lead by example. Great father and amazing family man. Strong morals and family oriented. Appreciate you Darren
LinkedIn User
I had the pleasure of working with Darren while I was a Beverage Manager with Walt Disney Parks and Resorts. He kept me up to date with new products that aligned with Disney's goals and new concepts. Darren conducted weekly staff trainings and updated me monthly with details of where and when. He was also very good at creating cocktails tailored to specific locations with approved core list products from Pernod Ricard to get additional placements, leading to incremental sales. Darren is a hard worker, professional, and very knowledgeable.
Mandy Smith
I highly commend Darren for his creative thinking & hard work ethic. Your outside the box thinking is truly admired among many which demonstrates your ability to lead by example. Great father and amazing family man. Strong morals and family oriented. Appreciate you Darren
Credentials
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Hospitality & Tourism Management
Florida Atlantic UniversityApr, 2020- Oct, 2024 -
WSET Level 2 Award In Wine & Spirits
Wine & Spirit Education TrustSep, 2016- Oct, 2024 -
BarSmarts Advanced
Beverage Alcohol Resource, LLC and Pernod Ricard USAMay, 2016- Oct, 2024 -
Wine and Spirits Professional Program
Southern Glazer's Wine & SpiritsDec, 2015- Oct, 2024 -
Level 1 Sommelier
COURT OF MASTER SOMMELIERS, AMERICASJan, 2015- Oct, 2024 -
Coastal Wine & Spirits University
Southern Glazer's Wine & SpiritsApr, 2012- Oct, 2024
Experience
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Freshie™ Organic Tequila Seltzer
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United States
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Wine & Spirits
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1 - 100 Employee
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Sales Manager
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May 2023 - Present
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Southern Glazer's Wine & Spirits
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United States
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Beverage Manufacturing
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700 & Above Employee
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Trade & Business Development Manager
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Nov 2021 - Apr 2023
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Consortium Wine and Spirits
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United States
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Beverage Manufacturing
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1 - 100 Employee
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Sales Consultant
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Jun 2021 - Nov 2021
Manage sales process and built brands throughout Broward County. Cold called on accounts to arrange meetings with prospective buyers and introduce them to the Consortium portfolio of brands. Created presentations to gain positioning of the brand set in accounts across the county to build the companies presence. Manage sales process and built brands throughout Broward County. Cold called on accounts to arrange meetings with prospective buyers and introduce them to the Consortium portfolio of brands. Created presentations to gain positioning of the brand set in accounts across the county to build the companies presence.
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Business Development Manager - American Liberty Division
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Oct 2018 - Jun 2020
During this role, I presented robust management attributes and managed the entire sales process including pursuing accounts, selling leads, and positioning brands within Disney, Universal Studios, Sea World, Tampa Hard Rock Hotel and Casino, and restaurants/bars of Disney Springs to ensure maximum sales. I evaluated data effectively to get customers' insights and develop realistic strategies. I successfully built and promoted key account relationships to increase sales and achieve objectives. I was responsible for overseeing and implementing crucial initiatives of Pernod Ricard in the market through quarterly programming. Selected Accomplishments:• Initiated innovative beverage programs across multiple accounts on Disney property.• Showed a durable sense of purpose and effectively motivated and supported 4 sales consultants for raising focus on the American Liberty portfolio of brands. Show less
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National Account Key Account Manager - American Liberty Division
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Sep 2014 - Oct 2018
I accurately reviewed and captured prospective accounts to raise sales. I effectively collaborated with customers to find and analyze growth needs as well as efficiently create strategies for each account. I professionally orchestrated and communicated with field staff to inform about brand priorities, standards, and best practices.Selected Accomplishments:• Achieved new business opportunities throughout the state of Florida.• Maintained a high % of program compliance with the mandate and optional brands in national and regional accounts. Show less
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On-Premise Sales Consultant - Coastal Wine and Spirits
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Sep 2011 - Sep 2014
In this position, I efficiently designed and presented sales presentations in accordance with current supplier programs and customers' requirements. I accurately evaluated territory and account to determine significant merchandise, promotion, and sales opportunities. I coordinated and communicated with customers to analyze programs and provide effective recommendations. I competently generated point of sale merchandise to facilitate customers in each aspect.Selected Accomplishments:• Consistently boosted 10% business per annum.• Showed priority determination ability and trained accounts staff on brands for enhancing information. Show less
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MKTG INC
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United States
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Market Research
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1 - 100 Employee
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Brand Ambassador / On-Site Manager
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Jul 2005 - Sep 2011
• Build brand awareness by educating and interacting with consumers through various forms of event activity targeting increased product sales • Generate sales opportunities and build consumer preference of a brand name • Execute trade and consumer events in Florida • Disseminate information throughout marketplace to create product knowledge and awareness • Manage, organize and maintain warehouse operational duties on a weekly basis to over 50 diverse Lead Promotional Models ensuring the proper brand / program POS is supplied per account Show less
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Bar Lead / Bartender
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Mar 2008 - Apr 2011
• Manage bar and staff duties as a Lead to ensure bar operation and guest satisfaction • Increased liquor portfolio by 100% by prompting management to bring in a multiple brands to appeal to a variety of interests • Responsible for managing inventory and ordering of all bar products • Increase profitability through suggestion and up-selling • Train other team members to ensure that standard operating procedures are being followed • Manage bar and staff duties as a Lead to ensure bar operation and guest satisfaction • Increased liquor portfolio by 100% by prompting management to bring in a multiple brands to appeal to a variety of interests • Responsible for managing inventory and ordering of all bar products • Increase profitability through suggestion and up-selling • Train other team members to ensure that standard operating procedures are being followed
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Education
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University of Central Florida
Bachelor of Science in Interdisciplinary Studies, Marketing, Behavioral & Human Sciences, Biology
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