Experience

NEON (fka Cityneon)

• Singapore
• Entertainment Providers
• 100 - 200 Employee

• Executive Vice President, Global Sales

  • Dec 2022 - Present

• Regional Managing Director

  • Jan 2020 - Present

  Responsible for driving business growth in the key markets for Cityneon Holdings. In a short span of 1 year, Cityneon China has established themselves as the premium entertainment experience group in China with deployment of Jurassic World Movie Exhibition, Marvel Avengers STATION, Avatar: Explore Pandora and many more IP LBEs in the region. Darren currently also heads up the Global Sales for the Cityneon Group in his capacity as the Chief Revenue Officer.Darren Lim is a proven leader and executive with over 18 years of experience in the marketing industry. Over the years, he has worked with an impressive portfolio of fortune 500 brands in the Asia Pacific region. Diverse experiences also include mega program activations for brands and international participants in Beijing Olympics 2008, Shanghai World Exposition 2010, Astana Expo 2017 and most recently Dubai Expo 2020. He has also previously held key executive roles with experiential marketing agencies such as George P. Johnson/ Project: Worldwide and Pico Group. In his previous role prior to joining Cityneon, Darren Lim was the Senior Vice President of Pico+, spearheading the growth of Pico+ in China as well as its rollout and expansion in other regions including Asia Pacific, the Middle East, the UK and the US. He was also the Head of the Pico Global Activation that is responsible for driving the growth of Pico group globally. Darren also holds a 2nd Upper Honors Degree in Electrical and Electronics Engineering and did his executive programs with both NUS and CEIBS.



Themed Entertainment Association

• United States
• International Trade and Development
• 1 - 100 Employee

• Board Member APAC Division

  • Nov 2020 - Present

  The Themed Entertainment Association (TEA) is an international non-profit association representing the world's leading creators, developers, designers and producers of compelling places and experiences.Our members bring the experience of engaging storytelling and entertainment to a vast number of casinos, restaurants, retail stores, museums, zoos, theme parks and an ever-growing list of destinations that aim to bring a higher level of visitor experiences world wide.We provide the proper channels and opportunities to network, educate and help your business or career grow.



Pico Group

• Hong Kong
• Events Services
• 400 - 500 Employee

• Senior Vice President

  • Oct 2010 - Dec 2019

  Pico+ GroupTBA Creative Network | Pico Creative Labs | Pixels | Astronaut | Plus CommunicationsIn his current role as the Senior Vice President of Pico+, Darren is spearheading the growth of Pico+ in China as well as its rollout and expansion in other regions including Asia-Pacific, the Middle East, the UK and the US.Darren joined Pico in 2010 and was tasked with founding the Pico Group's TBA Consulting business in China. This laid the cornerstone for today's TBA Creative Network with its globe-spanning presence. Over the ensuing eight years, he has built an impressive portfolio which includes several Fortune 500 brand giants. Darren and his highly competent teams have unique strengths and capabilities across a wide spectrum of brand activation areas: strategy and consulting, experiential marketing, digital and social marketing and technology and data analytic solutions.Starting in 2018, under Darren's leadership, TBA Creative Network and other specialised agencies were consolidated under the Pico+ umbrella in a commanding move to drive an integrated 360-degree strategy and create promising returns that meet the ever-more sophisticated needs of our clients.For more than 15 years, Darren has embraced an ever-changing industry with a clear vision, formulating cutting-edge business models and innovative solutions, consulting with clients on forward-looking marketing and branding strategies and delivering top-level integrated marketing programmes around the world. As a charismatic industry leader, he has often been invited to be a respected judge at industry awards and a keynote speaker for renowned professional organizations and media events.



TBA Creative Network

• China
• Advertising Services
• 1 - 100 Employee

• Senior Vice President

  • Oct 2010 - Dec 2019

  TBA Creative Network | Pico Creative Labs | Pixels | Astronaut | Plus CommunicationsIn his current role as the Senior Vice President of Pico+, Darren is spearheading the growth of Pico+ in China as well as its rollout and expansion in other regions including Asia-Pacific, the Middle East, the UK and the US.Darren joined Pico in 2010 and was tasked with founding the Pico Group's TBA Consulting business in China. This laid the cornerstone for today's TBA Creative Network with its globe-spanning presence. Over the ensuing eight years, he has built an impressive portfolio which includes several Fortune 500 brand giants. Darren and his highly competent teams have unique strengths and capabilities across a wide spectrum of brand activation areas: strategy and consulting, experiential marketing, digital and social marketing and technology and data analytic solutions.Starting in 2018, under Darren's leadership, TBA Creative Network and other specialised agencies were consolidated under the Pico+ umbrella in a commanding move to drive an integrated 360-degree strategy and create promising returns that meet the ever-more sophisticated needs of our clients.For more than 15 years, Darren has embraced an ever-changing industry with a clear vision, formulating cutting-edge business models and innovative solutions, consulting with clients on forward-looking marketing and branding strategies and delivering top-level integrated marketing programmes around the world. As a charismatic industry leader, he has often been invited to be a respected judge at industry awards and a keynote speaker for renowned professional organizations and media events.



George P Johnson Experience Marketing

• United States
• Advertising Services
• 700 & Above Employee

• Executive Director, Client Services, GCG

  • Jan 2008 - Nov 2010

• Regional Group Account Director

  • Dec 2003 - Dec 2007



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Business Consulting Services

  • Jul 2001 - Oct 2003