Experience

VaynerSports

• United States
• Spectator Sports
• 1 - 100 Employee

• • Jul 2022 - Present

• • May 2021 - Jul 2022

• • May 2020 - May 2021

  Driving business for talent and brands in the gaming and esports space.



Wombo Sports

• United States
• Entertainment
• 1 - 100 Employee

• Director Of Marketing And Talent Development

  • Feb 2019 - Mar 2020

  - Developed brand marketing and content strategies for Instagram, Twitter, TikTok and YouTube - Directed a team of designers and video editors by developing and managing a content production strategy and pipeline - Built and managed talent pool, and their Twitch channels, of 20+ professional athletes from the NBA, NFL, MLB and NHL - Established and managed strategic partnerships and relationships with DASH Radio, 300 Entertainment and Twitch - Drove marketing efforts by orchestrating paid social and digital advertising campaigns and Twitch sponsorships with McDonald's and Xfinity - Supported in-person and digital gaming/streaming sponsorships with Bud Light and Best Buy Show less



Morsekode

• United States
• Advertising Services
• 1 - 100 Employee

• • Aug 2018 - Feb 2019

  Morsekode is a Modern Creative Agency finding Brand, Digital & Content solutions with Strategy, Creative and Production capabilities. I lead our Sports & Entertainment (Culture Marketing) division: 1. Driving organic and paid social campaigns for new business on Facebook, Instagram and LinkedIn.2. Launched an innovative personal branding sub-division which utilizes our strategy and expertise in brand building and content creation to help professional athletes establish their OWN personal brand and activate through branded content and strategic partnerships. 3. Connecting brands to culture through strategic brand partnerships, experiential activations, and digital content experiences and stories. Show less

• • Jul 2016 - Aug 2018

  I lead projects with companies in the financial, parks & recreation, and consumer electronics industry. Those projects include web development, digital media strategy (paid social & SEO), content strategy, & product/brand development and naming.



Tyus Jones (NBA Athlete)

• Minneapolis, MN

• Business Manager

  • Jul 2015 - Jul 2016

  - Worked remotely with Landmark Sports Agency to assist in player management. - Managed and set up appearances and autograph signings. - Successfully continued to market Tyus Jones to organizations in order to build awareness of his brand and image. - Create online and offline campaigns that incorporate Tyus Jones and his brand. - Build strong lasting relationships with business executives and decision makers. - Worked remotely with Landmark Sports Agency to assist in player management. - Managed and set up appearances and autograph signings. - Successfully continued to market Tyus Jones to organizations in order to build awareness of his brand and image. - Create online and offline campaigns that incorporate Tyus Jones and his brand. - Build strong lasting relationships with business executives and decision makers.



Carousel Motor Group

• United States
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Digital Marketing & Sales Strategy

  • Jun 2015 - Sep 2015

  - Provided a social media audit to twelve Facebook pages and twelve Twitter profiles. - Piloted Instagram accounts for two key dealerships: BMW of Minnetonka & Porsche Minneapolis. - Initiated and carried out two successful foundational social media hashtag campaigns for Twitter, Facebook and Instagram. - Increased Instagram following by over 100% at Porsche Minneapolis. - Increased Instagram following by over 100% at BMW of Minnetonka. - Created and provided creative content and campaign for the grand opening of Porsche Minneapolis. Show less