Experience

Harding

• United Kingdom
• Retail
• 400 - 500 Employee

• Senior Account Director

  • Sep 2022 - Present

  Outstanding Leadership for Effective Partnership Through effectively leading teams and strategy to ensure targets are achieved, the latest FY LFL results came in at +2.2% over budget for the first time in 5 years on the main account for Harding. Pivotal in securing a new 5-year contract worth £27m through improving business relationships and delivering on performance standards.Instrumental in Harding winning the ‘Outstanding Partnership’ Award at the annual TUI conference for the second time, we successfully secured the addition of two new vessels worth £9M into the Harding portfolio from TUI based on excellence in performance and strength of relationship alone. Driving the strategic implementation on all aspects of the partnership with TUI, I have strengthened partnership collaborations and ensured a +10.2% YOY growth figure for 2019/20 in comparison to a flat performance in 2018/19. Incorporating the Carnival Corporation (P&O) into the portfolio of accounts managed has been an achievement, entailing an additional £22M revenue budget, over 100 additional staff and the requirement for exceptional skill in handling one of the most prestigious, complex and collaborative accounts in the industry.

• Account Director (UK and Europe) at Harding Retail

  • Apr 2018 - Sep 2022

  Outstanding Leadership for Effective Partnership Through effectively leading teams and strategy to ensure targets are achieved, the latest FY LFL results came in at +2.2% over budget for the first time in 5 years on the main account for Harding. Pivotal in securing a new 5-year contract worth £27m through improving business relationships and delivering on performance standards.Instrumental in Harding winning the ‘Outstanding Partnership’ Award at the annual TUI conference for the second time, we successfully secured the addition of two new vessels worth £9M into the Harding portfolio from TUI based on excellence in performance and strength of relationship alone. Driving the strategic implementation on all aspects of the partnership with TUI, I have strengthened partnership collaborations and ensured a +10.2% YOY growth figure for 2019/20 in comparison to a flat performance in 2018/19. Incorporating the Carnival Corporation (P&O) into the portfolio of accounts managed has been an achievement, entailing an additional £22M revenue budget, over 100 additional staff and the requirement for exceptional skill in handling one of the most prestigious, complex and collaborative accounts in the industry.

• Account Director - Europe

  • Jan 2017 - Apr 2018

  Building Relationships for Lasting Links Following promotion I led the team which were honoured by the ‘Outstanding Partnership’ Award at the annual TUI conference. Tendered, won and delivered 15 new retail outlets worth £10M, project managing the delivery of these additional retail spaces over a 2-year period. Developing robust working relationships with key stakeholders in partner companies was vital, to strengthen links, grow business and nurture collaborations that last. Maintaining direct oversight of the daily operations of 43 retail outlets across Europe incorporated my daily scope, including for clients including TUI, SAGA and Thompson, with an operating budget of £18M. I also liaised with two direct report Area Managers on a regular basis to ensure clear communication, swift problem solving and common targets in line with strategic objectives.

• Head Of Marketing and In-Flight

  • Mar 2015 - Jan 2017

  Rebranding and Enlivening the Harding Reputation In this pivotal role with the company I redeveloped and relaunched the Harding brand including the website, a suite of corporate presentations, recruitment materials, and scripting and directing a brand awareness video to model Harding to potential B2B partners; this successfully raised the company profile and directly led to new partnerships with leading brands within the industry. I reviewed the company procurement processes to enable efficiencies, delivering savings of £700k against the forecast for 2017 Vs 2015 on budget of £2.5M, and increased the profitability of the In-Flight duty free business based in Turkey from 16.3% to 19.8% through an overhaul of customer facing content and revamp of stock management solutions. In managing all the Marketing services, I developed skills including Shop Development, Shop Presentation, Graphics and Artworking, Research and the Digital Communications functions. Conducting a full review of cost effectiveness across the marketing services, I brought professionals and services in house and introduced tender processes to drive down costs across all departments globally. Leading the marketing strategy and development for 20 cruise ship brands represented by Harding, I worked with clients in the UK, Australia, the U.S. and Europe, and liaised with clients across a wide range of sectors to drive their agenda through business channels, achieving their goals and maintaining strong working relationships. Representing the Marketing Team at in-house business meetings, I contributed to the overall strategy and planning of the company, and implemented outcomes from the meeting in the marketing and In-Flight departments

• Head Of Research and Communications

  • Oct 2013 - Mar 2015

  Moving into a new role with Harding, I introduced and maintained effective communications policies and content for service users, in particular on-board cruise ships, including quarterly publications for P&O and Cunard, social media and web services, and direct communications. I negotiated with key stakeholders of the most prestigious brand partners to generate up to £70K revenue per issue to fund the print publications and enable the project to become sustainable.Initiated a new era of communication in collboration with some of the worlds leading luxury brands, across 20 leading cruise brands worldwide utilising social, digital, print and direct communication channels to drive footfall into stores. Through buiding partnerships with client communication and tech teams a network of touch points was developed from a position of zero to 20,000 touch points within a time frame of 12 months, leading to the deployment of a dedicated Communications Manager.



Future-Graphics Ltd

• Bristol United Kingdom

• Founder

  • Jun 2012 - Sep 2016

  Founded and developed a web-based business generating sales of graphic based lifestyle products, utilised three different web-based channels to ensure global reach. Designed and developed brand logo, through presenting meticulous design brief outlining concepts and ethos of the business and sharing clear communication with designers bringing concepts to life. Implemented a joint-built strategically constructed website, utilised SEO tactics to drive traffic to the site to maximise growth and sales. Proactively built relationships with suppliers in Asia in order to attain product samples, design bespoke solutions and enable own brand packaging to be incorporated at source to enable better efficiency on arrival in to the UK.



Ginsters

• United Kingdom
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Customer Marketing Manager - Health, Education, Convenience, Forecourts and Travel

  • Jan 2013 - Oct 2013

  In this role I developed bespoke products and packages for clients and food programmes such as the WRVS £5M Healthy Catering contract, and specific student focused meal deals in conjunction with NUS to drive volume sales. Assessed the production efficiencies of the new ranges and provided a solution to lever critical mass via the Ginsters core range to create a new fully intergrated offer to be distributed nationwide across all channels. Development of a Student marketing plan to raise awareness of the brand and grow engagement for the new 2013/14 term through Social Media and NUS marketing channels which drove sales growth to +9.3% on a 5% decline in the previous academic year.

• Customer Marketing Manager - FMCG, Multiples & Impulse Channel

  • Sep 2011 - Dec 2012

  I am proud to have established Ginsters as an authorative name within the market area, having worked with retailers such as Tesco, Co-Op and Asda, Londis and Budgens to provide customer and marketing insights, give recommended responses and suggest positioning for products within store.• Working with individual retailers to develop JBP’s, assessing initiatives including NPD, new stock listings, and range extension and rationalisa-tion to drive future growth through alignment with brand strategy. Pivitol in developing a key strategy for the Tesco Express format including assessment of similar competitor format to establish a robust 'Food to Go' offer with final recommendations presented back to assist in forward planning and development in stores of the future.

• Customer Marketing Manager- Impulse Channel

  • Jun 2010 - Sep 2011

  As Customer Marketing Manager I handled all key Convenience, Forecourts, Motorways and Food Service accounts across the UK, including managing new product launches, new business tenders, providing customer insights and building relationships with retailers.Lead on new product launches for the brand including overseeing trade ready presentations, trade press editorials and advertisments, category planning and creating supportive marketing materials.Full category review actioned for Esso and BP with view of increasing range breadth moving these accounts from a -7% decline in 2010 to +2.4% YOY growth in 2011.Worked closely with Musgrave Retail Partners to further develop a strong existing business, I embarked upon landing a 'Food To Go' contract to deliver direct to stores removing all others suppliers to become dual supply with Budgens and Londis own label. The business case put forward was successful leading to incremental sales of £1.3M.

• Commercial Manager - Convenience and Forecourts

  • Sep 2008 - Jun 2010

  Promoted to hold responsibility of key accounts within Impulse including Spar, Londis, Budgens, Costcutter, Booker, Bestways, Mills and three regional buying groups with responsibility of growing sales through management of existing business, new account recruitment, range management through planogram review and inplementation, listing and roll out of NPD.• Grew and maintained sales in all my major accounts and buying groups in what was a tough trading market within the Impulse channel with added pressure from the transition from Van Sales to central delivery within my major Convenience groups. • Successfully gained new business with Botterills Spar (Scotland) with 34 new outlets approx £400K per annum, through demonstration of Brand values, attributes and performance, range planning by outlet and agreeable commercial terms. • Presented strong commercial arguments and set out clear trading terms to drive growth at contract end resulting in renewal of all agreements for all accounts within my responsibility.• Having identified a poor process within our new business leads system which was utilised to manage leads from all Retailers and prospective new Customers to our 15 area sales offices I devised and managed a new system that saw new accounts rise by 17% YOY with a strong retention rate and improved average weekly order value.



Vision-Heads Ltd

• Design Services

• Consultancy Partner

  • Dec 2011 - Dec 2012

  As a partner in this Consultancy service I worked with clients such as Nestle, Coca Cola and Sodexo globally to understand and engage with shopper experience, market products accordingly to increase sales and generate more revenue. I delivered a 6-month project working with Revlon Cosmetics to change the identity of the retail proposition across the global market, in particular the USA, UK, China, South Africa, Australia, Canada and Mexico; following this I developed a set of bespoke merchandising principles following a full market assessment, allowed for adaptability to very different markets while retaining consistency for the brand. Instrumental in developing a two day ‘Shopper Marketing’ course for delegates of Nestle in Malaysia to help drive understanding of the different elements of shopper marketing in store to drive brand engagement, penetration, frequency of purchase and weight of sale within the categories that they operate most actively in.