Vice President of Marketing and Sales

• Jan 2022 - Present

Director of Marketing

• Aug 2019 - Sep 2021

Cantel Medical/ Medivators is a global leader in endoscopy reprocessing and infection prevention. Producing a full suite of solutions including chemistries, disposable products, and capital equipment in addition to customer-centric services in education and training covering new equipment and best in class CE accredited education and workflow analysis.• Developed, managed, and grew a customer-focused Clinical Education department including two senior RN/Ph.D. clinical fellows and a program manager.• Managed the strategic content creation for CE accredited customer education from one hour to two-day courses. In FY 20 oversaw education delivery to 15,000+ customers via 200 events and online.• Developed and managed several KOL’s, clinical studies, and built and managed relationships with industry societies including SGNA, AORN, IAHSCMM, APIC, AAMI.• Managed Infection Prevention Clinical Consultants, including field-based RN or equivalent customer education specialists, delivering required capital equipment operations training and performing process audits.• Led curriculum development Cantel Medical’s “The IPA Way” of endoscope processes and trained internal team to train customers.• Created www.endoinfectionprevention.com as a customer educational portal viewed by 3500+ active members.• Managed clinical trials, developed protocol, and managed KOL/ PI relationships to deliver market-changing clinical evidence.• Served as company liaison to FDA in duodenoscope related hearings; authored letter to the committee on Cantel’s position on endoscope reprocessing.

Senior Product Manager

• Apr 2017 - Aug 2019

- Commercial marketing responsibility for Medivators Capital Equipment - Launched the Advantage Plus Pass Thru AER providing messaging, market development, and price/ margin management- Developed talk tracks for commercial team on endoscope drying cabinets

Marketing Manager and Senior Product Manager

• 2017 - 2019

• Created and executed a clinical data strategy to support Endodry cabinets resulting in a peer-reviewed study in a major APIC industry journal. Managed commercialization of the study.• Designed a strategic plan for M&A targets including positioning, forecasting, and modeling.• Led global product launch of the Advantage Plus Pass-Thru Automated Endoscope Reprocessor. Created and implemented commercial launch strategies including pricing, messaging, training, and development of marketing collateral.• Managed downstream Global Capital Equipment portfolio including AERs and Drying Cabinets.

Senior Product Manager

• 2015 - 2017

World leader in tissue regeneration technology, neurosurgery, and orthopedic extremity total joint replacement and fixation. • Led integration of Salto Talaris total joint and Futura portfolio into Integra due to FTC required divestiture/ Tornier.• Managed the launch of the Cadence new Total Ankle Arthroplasty implant including identifying KOL targets, physician training, and commercial messaging.• Managed customer relationships and sales execution during the immediate transition from Tornier to Integra. Drove increase in sales during the first 12 months of the transition.• Developed a communications campaign for awareness of the new acquisition including messaging at tradeshows, social media, and direct mail.• Created and executed training protocol for the sales team and structure within Integra.• Managed integration of Tornier collateral into Integra’s Agile lifecycle system.• Partnered within Integra’s global contracting group to facilitate entrance into IDN and GPO contracts.• Drove strategic planning for new portfolio within Integra utilizing cross-functional support to create a unified message and direction.

Senior Product Manager For Foot and Ankle

• 2011 - 2015

Leader in orthopedic extremity fixation focused on shoulder, hand/ wrist, and elbow as well as foot and ankle replacement and fixation. Purchased by Wright Medical in 2015.• Established the strategy and oversaw all up and downstream activities relating to the Tornier Foot and Ankle portfolio.• Managed a portfolio of eight existing products and four concurrent development projects.• Led a global development team for the new Ankle arthroplasty project including developing market research to determine market trends, project design inputs, and KOL/ consultant recruitment.• Led a marketing integration team of a newly acquired company within the Foot and Ankle space- OrthoHelix.• Managed and communicated with cross-functional teams of Surgeon Designers throughout the product lifecycle.• Developed “Anatomic Ankle” ad campaign leading to training and 1st cases for 23 surgeons post-tradeshow launch.• Supported strategic planning, market segmentation, product positioning, and promotional material development.• Established and maintained relationships with KOLs in the foot and ankle surgeon community for consultant peer-to-peer training, and product development.• Developed and managed key internal and external relationships, including cross-functional teams, other business units, sales, and KOLs.• Facilitated the financial, sales, and supply chain forecasting processes. Provided input to the development of the marketing mix including pricing, promotion, product, and portfolio.• Promoted from Product Manager and Associate Product Manager roles.

Territory Sales Manager

• 2009 - 2011

Swiss-owned internal fixation orthopedic technology company focused on innovative design and materials in the fixation of upper and lower extremity orthopedic fixation. • Introduced and established Medartis in a highly competitive marketplace (Minnesota/Western Wisconsin). • Managed and led new hospital contract negotiations for product placement and develop relationships with surgeons, creating brand champions, to drive the value analysis system.• Achieved or exceeded sales targets every month.

Territory Sales Manager

• 2006 - 2009

EBI Medical is the Trauma division of Biomet focused on internal and external orthopedic fixation as well as osteobiologics. Additional products included internal and external electrical bone growth technologies and DME/ bracing products. • Managed a territory with four sales representatives and 460+ doctors across Minnesota, Western Wisconsin, and NW Iowa. Recruited, hired, trained, and managed three high-performing reps while in the territory.• Achieved personal sales goals of $2.5M. • Sold products for bone growth stimulation (implantable stimulation/ external electrical stimulation), osteobiologics, internal/external fixation, and bracing/DME product lines. • Managed territory contract negotiations with hospitals, clinics, surgery centers, and payers and in-servicing of hospital staff and physicians on procedure and technique. • Nominated to train as a Field Sales Trainer for Biomet including ongoing mentoring of new reps within the company.

Sales Associate

• 2004 - 2006

• Targeted physicians and hospital administrators selling bracing, bone growth stimulation, osteobiologics, and internal/external fixation with a focus on the foot and ankle market.• Serviced and grew product usage within existing accounts, in addition to creating new business through cold calling.• Contributed to the achievement of territory quota through direct and team sales.

NCAA Division 1 Assistant Track and Field Coach

• 2000 - 2004