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5.0

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Tara Maslowsky

I had the pleasure of working with Darren during my time with the Winnipeg Football Club. Darren is a true professional who would always get the job done. He was well respected by the players, coaches, and the staff. He is great with people and that is why he is so good at what he does. Always stopped to chat, always an ear to listen.

Hannah Pratt, MPNL

It has been a pleasure to work with Darren for the past three seasons with the Winnipeg Blue Bombers. As a leader in the organization, Darren offers expert communications directives to all- that not only keep the organization's mandate in focus, but balance competing objectives. Darren is a trusted advisor to all departments on communications initiatives, and has an essential role that connects our administrative offices to the team's football operations. Darren's talent and expertise in media relations are particularly evident in areas of issues management and crisis communications, in which he is able to navigate challenges with ease and finesse. Finally, Darren's breadth of knowledge about the team, sport, and CFL makes him an invaluable member of the Blue Bombers organization.

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Experience

    • Canada
    • Spectator Sports
    • 100 - 200 Employee
    • Senior Director of Public and Player Relations
      • Dec 2017 - Present

      • Direct all strategy and operations of the communications department, overseeing a team of four digital and communications staff • Work daily players and the head coach on messaging • Plan and organize local and national media coverage and coordinate interviews and information requests. Conduct weekly broadcast meetings with play-by-play and colour commentators of national television partner TSN to identify needs and meet requirements for coverage of the upcoming… Show more • Direct all strategy and operations of the communications department, overseeing a team of four digital and communications staff • Work daily players and the head coach on messaging • Plan and organize local and national media coverage and coordinate interviews and information requests. Conduct weekly broadcast meetings with play-by-play and colour commentators of national television partner TSN to identify needs and meet requirements for coverage of the upcoming game. • Spearheaded the inception and development of the team’s social media networks, which see over 250,000 active users on Twitter, Facebook and Instagram • Actively train and develop the abilities of more than 75 players and coaches per season in effective communications techniques for media availability and interviews • Managed the communications and media relations for the construction and opening of Investors Group Field in 2013; collaborates with third parties on all major stadium events including the 103rd Grey Cup, the 2016 NHL Heritage Classic, 2015 FIFA Women’s World Cup, and international concerts • Collaborate with the General Manager, President & CEO and Head Coach to develop and execute strategies that project a positive team and corporate image, and mitigate negative public perception • Coordinate pre and post-game press conferences with players and the Head Coach in all CFL cities with television, radio, print and online media. • Supervise and delegate duties to the creative team. Review and edit communication materials to ensure quality control. Coordinate press releases, website content, media guide, player statistics, game notes production and distribution to local and national media outlets • Oversee team services at all away game locations including media accreditation and player tickets • Navigated the transition of four head coaches, four team presidents, and three general managers, exemplifying abilities in issues management and crisis communications

    • Director of Communications and Media Relations
      • Jul 2009 - Dec 2017

    • Media Relations Coordinator
      • Mar 2009 - Jul 2009

      Assisted the Director of Media Relations in day to day media requests, and all communications matters.

    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Sports Information Assistant
      • Nov 2004 - Jun 2009

      Assisted 680 CJOB Sports program covering the AHL's Manitoba Moose team and provided support to producers, on-air hosts and the station Assisted 680 CJOB Sports program covering the AHL's Manitoba Moose team and provided support to producers, on-air hosts and the station

    • Spectator Sports
    • 1 - 100 Employee
    • Communications Intern
      • Jan 2009 - Mar 2009

      Prepared Manitoba Moose’s game notes, statistics and newsletter articles. Interviewed players and wrote game summaries for the Moosehockey.com and AHL.com. Prepared Manitoba Moose’s game notes, statistics and newsletter articles. Interviewed players and wrote game summaries for the Moosehockey.com and AHL.com.

Education

  • Red River College
    Creative Communications Diploma, Public Relations
    2007 - 2009
  • Red River College
    Business Administration Diploma, Business Administration, Marketing Major
    2005 - 2007

Community

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