Darrell Williams

Director of Marketing and Communications at Edinburgh University Students'​ Association
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Edinburgh Area, UK

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Experience

    • United Kingdom
    • Higher Education
    • 100 - 200 Employee
    • Director of Marketing and Communications
      • Aug 2022 - Present

      The Director of Marketing and Communications is one of five members of the Association’s Senior Management Team, with joint corporate responsibility for the leadership and management of the students’ union. Reporting to the Chief Executive, the role involves having strategic oversight of all the organisation’s marketing and communications activity to 49,000 students and 300 staff, as well as a wide range of stakeholders including colleagues in the University of Edinburgh. The Students’ Association works across 6 different venues – the Pleasance, Potterrow, Teviot Row House, Pollock Halls, King’s Buildings and Edinburgh College of Art – to provide a great range of facilities, spaces and services for students. These include multiple bars and catering outlets, shops and online retail; representation work, campaigning and awareness building; a year round programme of entertainments and events; a huge range of welfare and support services and campaigns and providing students with access to a wealth of communities, experiences and development opportunities. Show less

    • United Kingdom
    • Performing Arts
    • 1 - 100 Employee
    • Chair
      • Apr 2019 - Present

      Board member since April 2019 and Chair since January 2023 Board member since April 2019 and Chair since January 2023

    • United Kingdom
    • Business Consulting and Services
    • 1 - 100 Employee
    • Associate
      • Apr 2021 - Sep 2022

      Clients include : Associate at Counterculture Partnership LLP (working with the University of Lincoln). Services include : general management and event management; producing and tour booking; business planning and strategies; human resources support; EDI work; KPIs; carbon management planning. Clients include : Associate at Counterculture Partnership LLP (working with the University of Lincoln). Services include : general management and event management; producing and tour booking; business planning and strategies; human resources support; EDI work; KPIs; carbon management planning.

    • United Kingdom
    • Performing Arts
    • 1 - 100 Employee
    • interim Producer
      • Apr 2022 - Aug 2022

      Based in Edinburgh, Magnetic North combines developing and producing live theatre with innovative multi-artform artist development. www.magneticnorth.org.uk Based in Edinburgh, Magnetic North combines developing and producing live theatre with innovative multi-artform artist development. www.magneticnorth.org.uk

  • Curious seed
    • Edinburgh, Scotland, United Kingdom
    • Board Member
      • Dec 2015 - Aug 2022

    • United Kingdom
    • Food and Beverage Services
    • 1 - 100 Employee
    • Chief Executive
      • Jun 2021 - Oct 2021

      Scran is a catering social enterprise SCIO based in Edinburgh that aims to improve the confidence and employability skills of some of the city's most vulnerable young people. Scran is a catering social enterprise SCIO based in Edinburgh that aims to improve the confidence and employability skills of some of the city's most vulnerable young people.

    • United Kingdom
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Chief Operating Officer
      • Dec 2015 - Aug 2020

      The COO is a Director role responsible for the day to day running of the three companies that make up the group - Edinburgh Science Foundation (the charity); Edinburgh Science Festival Ltd (delivering UK Festival and Education portfolio) and Edinburgh Science Worldwide (the mainly focused on commercial work overseas). The turn over of the group is £5.1m. The company has a full time complement of 40 staff and hires up to 200 temporary staff every year. The COO direct line manages six key teams : Finance; HR; Marketing & Communications; Development (fundraising); Production and Operations; Projects. Key responsibilities : To review and run business and operational models for maximum efficiency To take overall responsibility for UK P&L and support generation of revenue from overseas To oversee all contractual negotiations To drive all stakeholder engagement work To report to the Board, Executive Management and Audit Committees To manage Heads of Department and support their teams To ensure the company meets all of its statutory requirements from government, local government, funders, bank and auditors, OSCR and HMRC To lead on environmental policy, health and safety, IT, estates and facilities Show less

    • United Kingdom
    • Entertainment
    • 1 - 100 Employee
    • Executive Director
      • Apr 2015 - Dec 2015

      Macrobert is the arts centre for Stirling and the Forth Valley area, with a 460 seat theatre, 100 seat studio theatre/cinema and a dedicated 135 seat cinema. A multi-space venue it hosts over 1,300 events/screenings and attracted over 160,000 visitors every year. The Executive Director led the senior management team. Duties included delivery of a vibrant and high quality arts programme; leadership of several departments; developing the business and income generation; strengthening the centre's profile locally and nationally. Show less

    • Managing Director
      • Sep 2014 - Apr 2015

      Appointed by the University of Stirling as interim MD with responsibility for running the arts centre

    • Commercial Director
      • Jul 2011 - Sep 2014

      New post created to work on developing a new business plan for the organisation. The Commercial Director had several line reports including marketing, box office, administration, events/hires and trading (cafe bar and restaurant)

    • Head of Sales and Marketing
      • Nov 2005 - Jul 2011

      Festival City Theatres Trust (now called Capital Theatres) ran the Festival and King's Theatres in Edinburgh, two of Scotland's major presenting venues and the country's largest independent theatre management company. The theatres had a combined capacity of over 3,200 seats per performance. The Head of Sales and Marketing was one of 3 senior managers and I had responsibility for heading up a combined department of marketing, press, box office, group sales, education/audience development and sponsorship. Responsibilities included developing brand strategy, marketing plans and promotional campaigns for the Trust, its 2 theatres and over 70 productions per year. Show less

    • United Kingdom
    • Events Services
    • 1 - 100 Employee
    • Consultant
      • Feb 2005 - Jul 2005

      Brand Events is one of the UK's major organisers of consumer events and responsible for events all over the world. My responsibilities included developing a brand strategy, marketing plans and promotional campaigns for 'Taste of London', a 4 day consumer food and drink event involving 35 top London restaurants, demonstration theatres/stages and exhibitors. Brand Events is one of the UK's major organisers of consumer events and responsible for events all over the world. My responsibilities included developing a brand strategy, marketing plans and promotional campaigns for 'Taste of London', a 4 day consumer food and drink event involving 35 top London restaurants, demonstration theatres/stages and exhibitors.

    • United Kingdom
    • Media Production
    • 1 - 100 Employee
    • Group Marketing Manager
      • Nov 2000 - Jan 2005

      BBC Worldwide is the commercial arm of the BBC and my role involved developing marketing and PR campaigns for large scale consumer exhibitions at the NEC Birmingham and in Earls Court London - BBC Gardeners' World Live, BBC Good Food Show, Festive BBC Good Food Show, BBC Good Homes Show and BBC DIY Show. I was responsible for delivering over £5m in ticket revenue; managing a marketing team and overseeing several agencies - Creative, PR, Direct Marketing, Research). The work involved joint venture working with partners including the Royal Horticultural Society and Haymarket Exhibitions. Show less

  • Shared Experience Theatre
    • London, United Kingdom
    • Marketing Manager
      • Oct 1997 - Nov 2000

      Shared Experience is an award-winning theatre company who tour nationally and internationally. Responsibilities included marketing the company's West End, UK touring and international work, including tour management in USA and Argentina. Shared Experience is an award-winning theatre company who tour nationally and internationally. Responsibilities included marketing the company's West End, UK touring and international work, including tour management in USA and Argentina.

Education

  • UCL
    BA Hons, English Language and Literature, General
    1983 - 1986
  • City, University of London
    Postgraduate Diploma, Theatre/Theatre Arts Management

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