Experience

PPP Coffee

• Singapore
• Food & Beverages
• 1 - 100 Employee

• Account Manager

  • Aug 2023 - Present



MumsMe

• Singapore
• Business Consulting and Services
• 1 - 100 Employee

• Senior PR & Marketing Executive

  • Jan 2021 - Sep 2023

  - Led successful integrated marketing campaigns across multiple channels to increase brand awareness and engagement.- Managed email marketing campaigns resulting in significant increases in open and click-through rates.- Developed valuable relationships with influential figures, resulting in successful collaborations and sponsorships that boosted brand reputation and sales growth.- Conducted thorough competitor research to inform effective marketing strategies and tactics.- Spearheaded planning and execution of high-impact events, including Mummy's Market Baby Fair, collaborating with cross-functional teams for increased brand exposure.- Liaise with Media outlets for advertorials and awards entitlement Show less

• PR & Marketing Executive

  • Jan 2021 - Jul 2022

  - Create & manage campaigns for all related brands- Improved digitial marketing strategies- Manage Email marketing campaigns



PPB Group Berhad

• Malaysia
• Investment Management
• 1 - 100 Employee

• Customer Relations and Facility Manager

  • Jul 2019 - Sep 2019

  - Executed successful social media campaigns targeted at Korean and Taiwanese buyers, resulting in increased brand awareness, customer acquisition, and website traffic. - Collaborated with a production team to create eye-catching building advertisements showcased on social media, driving brand exposure. - Developed high-quality video ads and leveraged innovative marketing techniques to engage target audiences and increase interest in the brand. - Led successful social media campaigns, utilizing advanced marketing techniques to achieve positive outcomes and significant business impact. Show less



ESE Technology Sdn Bhd

• Johor, Malaysia

• Sourcer and Marketing Researcher

  • Jun 2018 - Aug 2018

  -Research on product competitiveness in the market -Liaise with suppliers on pricing and availability -Enhanced data management on product and pricing -Research on product competitiveness in the market -Liaise with suppliers on pricing and availability -Enhanced data management on product and pricing