Sales & Marketing Operations Executive - CRM Dynamics & HubSpot Administrator

• Sep 2019 - Present

Current day-to-day tasks:• Administrate HubSpot & Dynamics 365 CRM• Real-time ROI reporting on Marketing campaigns and events• Build dashboards for sales and marketing• Creation of sales and marketing processes• Create and manage lead automation• Built and manage workflows for lead nurturing• Work with members of sales, marketing and finance to build monthly board packs, marketing reports and sales reports – tracking company and team KPIs• Built real-time integrations between different products/apps from our TechStack using Zapier, Formstack Data, HubSpot Operations and more• Built and implemented Drift chatbot on our website and manage this on an ongoing basis• Database and list management• Use of Microsoft Office suite of products• Train new joiners in HubSpot and Dynamics• Answer multiple help requests on a daily basis from colleagues• Administrate ZoomInfo & D&B Hoovers• Built and maintain sales sequences for our sales team using Dynamics Sequences and Outreach• Use Google Analytics for website traffic reportingOther previous work includes:• Implemented Appcues on Cap Table Product – managed and improved this for a time.• Helped build paid social ad campaigns on LinkedIn and Facebook • Work on SEO with Moz• Work on the website using WordPress• Utilised Google Data Studio and Power BI for reporting Show less

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