Experience

Memphis Grizzlies

• United States
• Spectator Sports
• 300 - 400 Employee

• Director Of Programming and Digital Content

  • May 2021 - Present



Jacksonville Jaguars

• United States
• Spectator Sports
• 400 - 500 Employee

• Senior Social Media Manager

  • Mar 2021 - May 2021

• Social Media Manager

  • Jul 2017 - Mar 2021

  • Led, shaped and implemented the social media content strategy and editorial calendar across the Jaguars business portfolio.• Managed a team of 8+ in content capturing, production and social strategy in a fast-paced environment.• Developed over $3 million of revenue opportunities by determining the monetary value of social content with 40 new sponsorable content series.• Used analytics, insights and trends to inform strategy, detect new opportunities and communicate social media value to senior leadership.• Increased YouTube channel watch time by 490% and views by 1,852% in under 3 years.• Worked closely with production, sales, communications and public relations teams.• Worked with athletes in developing their personal brand strategy.• Initiated and led a weekly cross-departmental content meeting to expand team creativity.• Published the most retweeted post by any NFL club in history with 104,591 retweets.• Created content by shooting, editing and publishing videos/photos for our platforms.• Led successful new uniform digital marketing campaign that generated over 15,000 new sales leads.



Spread HD GFX

• Professional Freelancer

  • Mar 2010 - Jul 2017

  • PGA TOUR: Produced social media content and published articles across the PGA TOUR portfolio. Redesigned 30+ tournament websites.• USA Triathlon: Designed graphics for various projects including the Collegiate Club & High School 2017 National Championships program.• Davenport University: Designed graphics for football recruiting efforts.• Primary Element: Designed, developed and updated brand website for local hip hop artists.• Supply Chain Innovations: Designed, developed and published the new brand website while transferring content to a new CMS.• Published 19 times as a photographer in “Gettysburg 1863: Seething Hell.”



United States Air Force Academy

• Armed Forces
• 700 & Above Employee

• Assistant Director, Marketing and Fan Engagement

  • Mar 2015 - Jul 2016

  • Created a comprehensive social media strategy for football, men’s basketball, hockey and women’s basketball.• Increased hockey revenue by $43,420.81 and $1,607.64 average per game.• Increased average hockey attendance by 10% per game.• Managed a team of 10+ interns for Air Force Hockey marketing efforts.• Managed annual budget and expenditure spending for Air Force Hockey marketing.• Developed and implemented the first Social Media Policies and Procedures Manual in Air Force Athletics history.• Directed game day production and promotion for men’s basketball and hockey.• Led the marketing efforts for the largest single-game cadet attendance in 5 years for men’s basketball.

• Marketing Coordinator

  • Jun 2014 - Mar 2015



Penn State University

• United States
• Higher Education
• 700 & Above Employee

• Athletics Marketing Intern

  • Mar 2012 - May 2014

  • Assist with both men’s basketball and baseball ticket sales on campus by executing marketing campaign and making sales through direct conversation• Execute gameday production and in-game promotional materials during both men’s basketball and baseball• Capture, edit, and post-process photographs using Adobe Lightroom for numerous events across 8 different sports to be used in recruiting brochures, facilities decoration, and athletic advertisements• Design artwork via Adobe Photoshop and Adobe Illustrator for web advertisements, print marketing, and facilities aesthetics



The Hershey Company

• United States
• Manufacturing
• 700 & Above Employee

• Industrial Engineering Intern

  • May 2012 - Aug 2012

  • Evaluated cost analysis on Kisses Foil using Excel to co-compare downtime between two different materials to deliver approximately $52,000 savings• Communicated across various departments to reduce unnecessary rejects on Drop Kiss Line using SAP to deliver over $100,000 annual savings• Increased accuracy of almond placement by co-comparing real time vs. digitally collected data as a quality check• Documented various systemized and sustainable Process Operating guides for new Rolo production line by mapping the process on Microsoft Visio while communicating with stakeholders• Ensured safety and health quality of products by preparing the plant for Safe Quality Food (SQF) audits on a weekly basis• Maintained 5S standards to various lines of the production plant