Darlene Bass
Founder, Chief Event Officer at Event Frosting- Claim this Profile
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Bio
Ken Williams
I have worked with Darlene in several capacities and each time have been very impressed by her dedication to whatever the end goal is. We've worked together on industry event committees and she always did what she said she would do, rare in a volunteer. We've worked together in sales efforts and her commitment to working through to the end is always inspiring. When I felt it was good enough, she always wanted one more look, just to be sure and in the end she was always right - that one last tweak made all the difference. Darlene assisted with social media efforts for our start up company and the creativity and ability to use minimal resources to maximum effect was always exactly what we needed, just when we needed it. In short, Darlene has always been a great example for me to follow - she does what she says she will, complete to the last detail, with the creativity to turn something small into something extraordinary!
LinkedIn User
Gamut Event Services were delighted to have Darlene be part of our success. She was brought on to assist with a specific responsability, but here breadth and depth of knowledge in our industry provided us with more than we asked for. Her years of experience in the meetings and conventions industry served us well and in turn made for a successful event for our client. If you are seeking an account manager, Darlene Bass should be at the top of that list to contact. Thank you, Darlene for your upbeat attitude, even though it was 0 degrees on the showfloor, your customer service dedication was appreciated through it all. We wish you the very best as we all move forward, getting back to business - we'll see you again soon. Manny
Leslie Shivers, CAE
Darlene is a valuable asset on my team. She handles everything from ongoing tasks to last-minute requests quickly, efficiently and with expertise. She brought the look of our social media posts up at least a couple of levels and she has made it possible for us to post more consistently. Her meeting planning skills have added a new layer of quality to our events, and she helps tremendously in juggling the many differnt requirements for each event. Her input has helped us avoid pitfalls and get around obstacles and in the end we have a better product because of her.
Ken Williams
I have worked with Darlene in several capacities and each time have been very impressed by her dedication to whatever the end goal is. We've worked together on industry event committees and she always did what she said she would do, rare in a volunteer. We've worked together in sales efforts and her commitment to working through to the end is always inspiring. When I felt it was good enough, she always wanted one more look, just to be sure and in the end she was always right - that one last tweak made all the difference. Darlene assisted with social media efforts for our start up company and the creativity and ability to use minimal resources to maximum effect was always exactly what we needed, just when we needed it. In short, Darlene has always been a great example for me to follow - she does what she says she will, complete to the last detail, with the creativity to turn something small into something extraordinary!
LinkedIn User
Gamut Event Services were delighted to have Darlene be part of our success. She was brought on to assist with a specific responsability, but here breadth and depth of knowledge in our industry provided us with more than we asked for. Her years of experience in the meetings and conventions industry served us well and in turn made for a successful event for our client. If you are seeking an account manager, Darlene Bass should be at the top of that list to contact. Thank you, Darlene for your upbeat attitude, even though it was 0 degrees on the showfloor, your customer service dedication was appreciated through it all. We wish you the very best as we all move forward, getting back to business - we'll see you again soon. Manny
Leslie Shivers, CAE
Darlene is a valuable asset on my team. She handles everything from ongoing tasks to last-minute requests quickly, efficiently and with expertise. She brought the look of our social media posts up at least a couple of levels and she has made it possible for us to post more consistently. Her meeting planning skills have added a new layer of quality to our events, and she helps tremendously in juggling the many differnt requirements for each event. Her input has helped us avoid pitfalls and get around obstacles and in the end we have a better product because of her.
Ken Williams
I have worked with Darlene in several capacities and each time have been very impressed by her dedication to whatever the end goal is. We've worked together on industry event committees and she always did what she said she would do, rare in a volunteer. We've worked together in sales efforts and her commitment to working through to the end is always inspiring. When I felt it was good enough, she always wanted one more look, just to be sure and in the end she was always right - that one last tweak made all the difference. Darlene assisted with social media efforts for our start up company and the creativity and ability to use minimal resources to maximum effect was always exactly what we needed, just when we needed it. In short, Darlene has always been a great example for me to follow - she does what she says she will, complete to the last detail, with the creativity to turn something small into something extraordinary!
LinkedIn User
Gamut Event Services were delighted to have Darlene be part of our success. She was brought on to assist with a specific responsability, but here breadth and depth of knowledge in our industry provided us with more than we asked for. Her years of experience in the meetings and conventions industry served us well and in turn made for a successful event for our client. If you are seeking an account manager, Darlene Bass should be at the top of that list to contact. Thank you, Darlene for your upbeat attitude, even though it was 0 degrees on the showfloor, your customer service dedication was appreciated through it all. We wish you the very best as we all move forward, getting back to business - we'll see you again soon. Manny
Leslie Shivers, CAE
Darlene is a valuable asset on my team. She handles everything from ongoing tasks to last-minute requests quickly, efficiently and with expertise. She brought the look of our social media posts up at least a couple of levels and she has made it possible for us to post more consistently. Her meeting planning skills have added a new layer of quality to our events, and she helps tremendously in juggling the many differnt requirements for each event. Her input has helped us avoid pitfalls and get around obstacles and in the end we have a better product because of her.
Ken Williams
I have worked with Darlene in several capacities and each time have been very impressed by her dedication to whatever the end goal is. We've worked together on industry event committees and she always did what she said she would do, rare in a volunteer. We've worked together in sales efforts and her commitment to working through to the end is always inspiring. When I felt it was good enough, she always wanted one more look, just to be sure and in the end she was always right - that one last tweak made all the difference. Darlene assisted with social media efforts for our start up company and the creativity and ability to use minimal resources to maximum effect was always exactly what we needed, just when we needed it. In short, Darlene has always been a great example for me to follow - she does what she says she will, complete to the last detail, with the creativity to turn something small into something extraordinary!
LinkedIn User
Gamut Event Services were delighted to have Darlene be part of our success. She was brought on to assist with a specific responsability, but here breadth and depth of knowledge in our industry provided us with more than we asked for. Her years of experience in the meetings and conventions industry served us well and in turn made for a successful event for our client. If you are seeking an account manager, Darlene Bass should be at the top of that list to contact. Thank you, Darlene for your upbeat attitude, even though it was 0 degrees on the showfloor, your customer service dedication was appreciated through it all. We wish you the very best as we all move forward, getting back to business - we'll see you again soon. Manny
Leslie Shivers, CAE
Darlene is a valuable asset on my team. She handles everything from ongoing tasks to last-minute requests quickly, efficiently and with expertise. She brought the look of our social media posts up at least a couple of levels and she has made it possible for us to post more consistently. Her meeting planning skills have added a new layer of quality to our events, and she helps tremendously in juggling the many differnt requirements for each event. Her input has helped us avoid pitfalls and get around obstacles and in the end we have a better product because of her.
Experience
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Event Frosting. Events and Marketing Agency
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United States
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Events Services
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1 - 100 Employee
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Founder, Chief Event Officer
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Jan 2021 - Present
Utilizing my experience and expertise in the events industry, I offer a diverse selection of creative services including website content management, social media strategy, graphic design, technology implementations, and digital marketing to drive web traffic and social media engagement. My client roster has included work for trade show contractors, association management companies, and clients who required onsite or day-of-event management. My customer-centric strategy and dedication to event success offer comprehensive event services in any capacity required including content creation, marketing, social media management, onsite support, and logistics coordination. The Marketing side of the agency offers email marketing services, content creation, newsletters, onsite photography, social media channel setup, and website content maintenance. As both the owner and executive operator, I manage the strategic business plan, budget, and B2B marketing strategies for the company. Event Frosting has quickly grown and excelled beyond initial target goals. Show less
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Freeman Company
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United States
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Events Services
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700 & Above Employee
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Business Development Manager & Account Executive
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Nov 2011 - Jan 2020
In this leadership role, I was responsible for selling and producing a national market across the U.S. I drove sales by developing meaningful client relationships and gaining a deep understanding of customer needs, expectations, and values. This holistic account management approach resulted in account retention, dynamic contract negotiations, cross-selling and upselling opportunity identification, and account growth. On the business development side, I astutely managed the budgets for my book of sold business and the events I produced. In doing so, I cut costs by 4.7%. I led project teams and event crews to produce nearly 30 large-scale events, conventions, and trade shows per year. I guided strategy, design, and logistics as manager of the pre-event team and directed onsite operations for the duration of the events inclusive of work tickets, setup, production, workforce management, vendor coordination, scheduling, and event wrap-up. I was known for excellent outcomes due in part to my personalized event design methods. I planned cohesive and complete events to ensure both exhibitors and attendees shared a memorable brand experience. • Built valuable partnerships and a strong, sizable network with hotels, convention centers, professional associations, and industry groups to procure new leads, expand the network, and ensure the best pricing on venue and production costs. • Worked with the Colfax Marathon Exposition bringing imaginative concepts, effective vendor relationships, and prudent problem-solving strategies to assist in growing the event from under 35 exhibitors to over 100 participating vendors in 5 years. • Produced multiple career fairs for Colorado School of Mines growing the bi-annual event to 300+ corporate participants, 2 buildings, and multiple on-campus exhibition locations. Show less
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Freeman Company
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United States
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Events Services
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700 & Above Employee
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Exhibitor Services Representative
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Jan 2008 - Aug 2011
I cultivated a trade show and convention exhibitor network by investing in cross-functional relationships, analyzing industry needs, identifying opportunities, and innovating solutions that resulted in optimal ROI. Some achievements in this role included: • Achieved a customer satisfaction score of >90% throughout tenure by going above and beyond exhibitor expectations. • Consistently maintained a 99.8% collection rate. • Increased annual profits YoY by leveraging portfolio knowledge to upsell equipment and services. Show less
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Education
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State University of New York College at Oswego
Bachelor of Arts, Communications: Public relations
Community
