Darlene Revers
Member Engagement Manager at IBAT- Claim this Profile
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Bio
Experience
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Independent Bankers Association of Texas
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United States
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Financial Services
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1 - 100 Employee
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Member Engagement Manager
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Jan 2018 - Present
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VP of Membership
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Jan 2015 - Present
Manage bank, associate, affiliate and Leadership Division membership processes and campaigns. Staff liaison for the membership committee and the Associate Member Advisory Council. Work with IBAT's information manager to enhance membership information tracking, reporting. My main goal is to improve the member experience.
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VP Member Relations & Ad Manager
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Jan 2006 - Jan 2015
Managed bank, associate, affiliate and Leadership Division membership processes and campaigns. Staff liaison for the membership committee and Associate Member Advisory Council. Worked with advertisers to ensure they are satisfied with advertising in IBAT’s magazine. Sold advertising and all forms of IBAT memberships. Managed Production Department (3 team members). Worked with IBAT's information manager to enhance membership information tracking, reporting, and the member experience.
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Vice President IBAT Services Inc.
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Apr 1999 - Dec 2005
Developed marketing programs with select endorsed service providers (ESP) to increase visibility and revenue. Managed 14 ESP accounts. Established process for ESP due diligence review system. Enhanced and managed updates for corporate manuals and ESP directories. Oversight of all Services projects. Managed ESP seminars and Services Solutions articles. Assisted in planning board and committee meetings. Managed Greenbook and annual salary survey. Supervised one employee.
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Raytheon
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United States
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Defense and Space Manufacturing
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700 & Above Employee
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Account Manager/Marketing Communications, Marketing and Sales Department
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Jan 1998 - Apr 1999
Managed all aspects of specific external customer accounts. Provided sales support and internal oversight for all other external customer accounts (this includes understanding the customers’ strategies and how they align with ours, setting priorities, reviewing purchase orders and requests for quote, as well as working as the liaison between the customer and contracts organization for long-term agreements). Entrusted with presentations to management (VP level) in my supervisor’s absence. Developed communication strategies to reduce concern during the period of transition. Presented Raytheon and Printed Circuit Resources overviews for new hires. Developed the strategy for customer visits — known as the resident authority in this area. Single point-of-contact for all formal letters to external customers. Show less
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Texas Instruments
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United States
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Semiconductor Manufacturing
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700 & Above Employee
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Marketing Communications, Marketing and Sales Department
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May 1994 - Dec 1997
Managed internal and external marketing communications. Managed trade shows. Responsible for customer visits and all marketing publications such as a newsletter (1500 copies), 53-page sales presentation (14 copies), product information, brochures, mailers, etc., in order to reach sales goals. Created and administered customer surveys — raised mail out response level to 50 percent. Developed promotional strategies. Facilitated cost center budgeting ($1M+) as well as the selection and procurement of marketing items. Created and placed ads. Created and published a four-page, quarterly newsletter. Worked with internal personnel and trade publication editors to generate interest in writing and publishing articles in order to increase industry presence. Created original design and administered Internet web site. Managed sales commissions. Created and administered CRM databases. Supported field sales managers. Created Marketing Communications position and trained a new marketing and sales team (five members). Show less
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Senior Marketing Correspondent, Marketing and Sales Department
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Mar 1993 - May 1994
Generated customer leads through cold calls and prospect follow up. Established and maintained external business database expanding it to over 250 prospects. Created, edited and published our quarterly newsletter. Assisted with customer and prospect communications.
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Manufacturing Engineering Assistant, Product Engineering Department
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Oct 1987 - Mar 1993
Acted as liaison between customers, fabrication personnel and subcontract. Administered order entry operations which required a thorough knowledge of the Bill of Material, inventory, Material Requirements Planning, purchasing and Fab Delta (floor control) systems. Read and interpreted blue prints. Trained new employees. Acted as safety coordinator. Lead a Six Sigma Team. Prepared budgets, quotes and written customer correspondence. Used Autocad software to flowchart procedures. Developed procedures to improve efficiency (one project save over 80 minutes per job). Show less
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Clerk, Product Engineering Department
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Oct 1986 - Oct 1987
Handled customer order processing and order entry. Generated and distributed reports. Responsible for travel arrangements. Worked with PWB Delta and FAB Delta floor control systems. Worked on the Material Requirements Planning System implementation team.
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Education
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Texas McCombs School of Business
BBA, Management -
Henry Ford College
Associate, Science