Darko Bogojevic
Marketing Coordinator – Integrated Marketing, Geo Lead at Wunderman Thompson NA- Claim this Profile
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English Full professional proficiency
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Romanian Elementary proficiency
Topline Score
Bio
Credentials
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Modern Marketer: Marketing Automation
Microsoft Modern MarketerMay, 2020- Oct, 2024 -
Microsoft Global Challenger
MicrosoftMar, 2020- Oct, 2024 -
Modern Marketer: Customer Insights
Microsoft Modern MarketerJan, 2019- Oct, 2024 -
Modern Marketer: Digital & Social
Microsoft Modern MarketerJan, 2019- Oct, 2024 -
Story Impact: Learning to Connect and Compel
Issued by Microsoft - Lange InternationalNov, 2018- Oct, 2024 -
Kellogg: Insights & Analytics
Microsoft - KelloggMay, 2018- Oct, 2024 -
Kellogg: Modern Marketing
Microsoft - KelloggMar, 2018- Oct, 2024 -
Modern Marketer: Marketing Automation
Microsoft Modern Marketer
Experience
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Wunderman Thompson NA
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Coordinator – Integrated Marketing, Geo Lead
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Nov 2021 - Present
Geo-lead marketing coordinator (MC) in CEE Multi Country region. Fully accountable for planning and executing Microsoft's Industry marketing projects for Public Sector in CEE Multi-Country region and overall marketing activities in Serbia. Coordinating team of MCs for Multi Country. Responsible for close collaboration with Microsoft’s and WPP stakeholders and external contributors (partners and customers). Overall responsible for designing, planning, development, and execution of marketing activities, complying with modern marketing platforms, Microsoft’s processes, and data insights to achieve required KPIs. Show less
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Microsoft
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United States
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Software Development
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700 & Above Employee
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Marketing Manager for Serbia and Montenegro
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Jul 2017 - Present
Dedicated to creating long-term value from digital transformation for Microsoft customers by driving engagement, building and nurturing quality relationships throughout innovative marketing projects. More than 15 years of experience in IT industry, designing, managing, and executing international marketing & communications projects focused on generating demand and utilizing digital transformation benefits for enterprise, corporate and top SMB customers.As MarCom Champ for Public Sector activities in Multi Country region I've been:• Fully accountable for designing and landing impactful targeted and complex customer-focused marketing projects for customers BDMs and ITDMs in Multi Country region.• Taking project management and overall accountability for designing, planning, development, set up and execution of marketing activities aligned to modern marketing platforms and processes. Achievements / List of most important projects in past 3 years: • MarCom top-performer in CEE Multi Country region for three consecutive years in a row. • Public Sector FY20/21 projects: o “Reimagining Healthcare” – cross MC targeted industry event (Dec. 2020) o “Reshaping the modern Justice” – cross MC targeted industry event (Sept. 2020); o “Government Virtual Summit MC” – pioneering complex setup of the first digital conference in MC; (June 2020)• Leading successful transformation of Serbia flagship event “Sinergija 2020” to digital format&delivery; (Nov. 2020); o Project management Sinergija events (2017-2019)• Pioneering several targeted projects and workshops in the MC region: o “Power Platform App in a Day” (Sept 2020) – digital delivery of “hands-on” workshop o Genuine “Guardians of Security” gamification project on MW and Services security offering, designed and delivered together with MCS team. (Dec 2019) o “Customer Success Factory” – Adoption and Change Management Workshop for top CA customers in Serbia (Dec. 2019) Show less
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Communications and Pilanthrophies Lead Serbia and Montenegro
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Jul 2016 - Jul 2017
Implementing and localizing corporate communication strategy of Microsoft - brand, products and programs advocacy and „Voice of the Customer” program, managing external communication with media, social media channels, analysts, end-users, partners, academics, government officials, community agencies and other influential constituencies. Close collaboration with leadership team and senior management, PR and Social agencies management, targets setting, measurement processes and reporting of Microsoft PR results related to the products this role is representing. Execution of citizenship and Philanthropies strategy, managing grants and engagement with NGO sector. Planning and execution of GECO (Government Elites Communications Outreach) budget. Show less
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Visicom PR
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Public Relations and Communications Services
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PR manager
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Jan 2014 - Jun 2016
From joining Visicom as senior public relations advisory Darko was responsible for developing and applying marketing communications strategies, account management and projects for renowned clients such as Toshiba, HTC and Adacta in Serbia. In two and a half years of operations, he has been leading local operations within a regional organization, providing various scopes of PR and marketing communication services: media relations, special events support, corporate social responsibility, content creation projects and social media channels management. Show less
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mySafety Adriatic d.o.o
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Belgrade
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Managing partner
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May 2012 - May 2016
Member of international investors team introducing and developing personal assistance services on Serbian market. I was responsible for setup of efficient customer service operations along with external communications management for supporting the presales process. Member of international investors team introducing and developing personal assistance services on Serbian market. I was responsible for setup of efficient customer service operations along with external communications management for supporting the presales process.
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Profit franchise services d.o.o.
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Belgrade
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PR team manager
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2013 - Apr 2014
Darko was responsible for adopting and implementing specific franchise business PR models established by parent Profit System franchising group, and introduce it to franchise clients in various industries in Serbia. He was in charge for developing strategy and establishing platform for running Franchising.rs portal's Facebook page, along with providing PR support to projects with clients (Bol.rs, Trident Media Group). Darko was responsible for adopting and implementing specific franchise business PR models established by parent Profit System franchising group, and introduce it to franchise clients in various industries in Serbia. He was in charge for developing strategy and establishing platform for running Franchising.rs portal's Facebook page, along with providing PR support to projects with clients (Bol.rs, Trident Media Group).
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Optimum Communications
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Public Relations and Communications Services
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1 - 100 Employee
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Director
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Jan 2009 - May 2013
Responcible for providing agency based services - development and implementation of communications strategies, Public Relations and Media Relations consulting and operational project management; Corporate & B2B communications and content creation projects. Key accounts: Fujitsu Technology Solutions, Đerdap turist, Aldata Solution, Canon Adria, Biznis kompas... Responcible for providing agency based services - development and implementation of communications strategies, Public Relations and Media Relations consulting and operational project management; Corporate & B2B communications and content creation projects. Key accounts: Fujitsu Technology Solutions, Đerdap turist, Aldata Solution, Canon Adria, Biznis kompas...
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TVCom
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IT Services and IT Consulting
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1 - 100 Employee
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Client Service Director, Communications Director and PR manager
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2004 - Dec 2008
Responsible for Clients Satisfaction and Experience Program (CSEP) for services provided by TVCOM. Developing projects and campaigns with cross activities of PR department, call center, multimedia production and creative department – teleresearch, telemarketing and market segmentation projects based on CATI. Responsible for company’s strategic communications implementation, procedures and operative structure of the multi departmental services; setting and evaluating standards, criteria and instructions for operative work. Integrating different communication channels to integrated services platform; building and maintaining relationships with clients, managing daily interactions, coordinating and managing PR team. Key accounting on PR activities of the Fujitsu Seimens Computers; member of the editorial team of in-house video production product – TV show PCTV, copywriting and localization of different types of technical manuals, online and printed content. Show less
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Ekonomist
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Belgrade
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Editor of EBIT supplement of Ekonomist Magazine
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Jul 2001 - Apr 2004
Journalist and Editor Ekonomist Magazine, ICT supplement EBIT editor and journalist. Responsible for content of monthly supplement covering ICT form business prospective; creating content. Trainings by Business Week, Routers. Application Developer and Database Administrator at "E press", Ekonomist magazine publisher; Design, development and administration of database and custom software application for managing subscriptions to publications; Journalist and Editor Ekonomist Magazine, ICT supplement EBIT editor and journalist. Responsible for content of monthly supplement covering ICT form business prospective; creating content. Trainings by Business Week, Routers. Application Developer and Database Administrator at "E press", Ekonomist magazine publisher; Design, development and administration of database and custom software application for managing subscriptions to publications;
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Inovacioni preduzetnički centar
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Belgrade
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CAD operator
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Mar 1998 - Jun 1999
2D and 3D solid modeling in AutoCAD; process engineering equipement and database developer 2D and 3D solid modeling in AutoCAD; process engineering equipement and database developer
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Education
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1992 - 2000
University of Belgrade, Faculty of Mechanical Engineering
Master's degree, Producing Engineering and Computer Integrated Technologies -
1989 - 1992
Gymnasium „25th May“, Kladovo, Serbia
High school, Mathematics-Programmer Aassistant
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