Experience

China Campus Network

• China
• Higher Education
• 1 - 100 Employee

• Head of Marketing

  • May 2023 - Present



Geekz

• Москва, Россия

• Marketing Product Management

  • Jan 2022 - Present

  What I did: — Leading the launch of advertising campaigns and coordinating cross-functional work of SMM, PR, Product, Performance, CRM Marketing, Sales, and Design teams — Developing key messages and product benefits, integrating them into relevant communication channels, and analyzing their effectiveness — Analyzing and optimizing all stages of the sales funnel, identifying opportunities for improvement — Monthly marketing budget planning and developing content and media plans — Working with analysts to create dashboards (Power BI) — Onboarding and training new employees and presenting new products/tools to colleagues from other departments (Service, Sales) — Developing and motivating the marketing team — Analyzing the work of travel bloggers and participating in the development of new products — Interacting with advertising agencies and integrating them into blogs — Optimizing website UX and store display — Preparing reports on the effectiveness of marketing programs implemented — Describing marketing business processes — Creating marketing materials for promotion, such as collections, directories, descriptions, lookbooks, etc. The results: — Increased WhatsApp funnel conversion from 1% to 10% for sign-ups to the IC. — Boosted email open rates from 3% to 16%. — Improved conversion rates for travel bloggers and webinars from 1% to 30%. — Tripled social media reach and engagement. — Raised school workshop conversion rates from 2% to 30%. — Reactivated 20%+ of leads monthly from the old database, compared to the previous 13-15%. — Generated over 300 IC sign-up requests in just 3 days from the current database. Show less



Skillbox

• Russian Federation
• E-Learning Providers
• 400 - 500 Employee

• Marketing Management Specialist

  • Feb 2021 - Dec 2021

  What I did: — Created a portrait of the target audience of the product from scratch, analyzed the market of competitors — Developed a communication strategy and product promotion plan using performance, SMM and CRM channels, PR activities — Selected promotion channels on topics, formats and interests of the target audience — Created materials for marketing activities (lectures, POS) — Set tasks for promotion, control the launch of advertising campaigns across all channels and monitor the results — Analyzed the effectiveness of advertising campaigns at each stage of the funnel offered solutions to optimize and improve conversions The results: — Launched more than 7 advertising campaigns for the main products and marketing activities — We recruited 228 students for undergraduate and graduate partnership programs jointly with the RANEPA and Moscow State Pedagogical University — We collected a high-quality base of warm leads, some of which were converted in the next academic year Show less



MAXIMUM Education

• Russian Federation
• Education Administration Programs
• 1 - 100 Employee

• E-commerce manager / Project manager

  • Jan 2020 - Feb 2021

  What I did:— Controlled the launch of marketing activities together with performance marketers— Managed store content, shaped user UX— Planned the budget, controlled car sales— Formed technical specifications for the development and design of the showcase and admin panel in CMS— Developed business processes for the online store— Handled feedback from sales and service departments— Built B2B integration with partner marketplaces and cashback programs (Ozon, Tinkoff Target, Smart City).— Controlled the document flow for auto sales customers and partners (contracts, invoices, acts)— Developed a new tripwire (online courses in mathematics, Russian language and social studies)The results:— Increased the volume of sales from the site and the share of collection of receivables by 2 times— Reduced the number of terminations among auto sales customers by 50% Show less

• Marketing Product Management

  • Jul 2018 - Jan 2021

  What I did:— Developed a strategy for promoting new and main products in the company (segments: students in grades 7-8 and 9-11 and their parents)— Controlled the launch of marketing activities together with performance marketers— Formed technical specifications for the design of marketing materials (digital, POS)— Led the planning of the marketing budget of her projects, control and analysis of sales of products / at the event— Conducted training and debriefs for sales managers— Managed document flow for work with contractors— Calculate the unit economics of the productThe results:— After three months of work, the sales plan for the new product was completed by 96% (more than 2 million rubles)— The first educational action Total Unified State Examination was held in the cities: Moscow, St. Petersburg, Yekaterinburg, Novosibirsk and online throughout Russia. 15000 registrations, 2500 participants (September 2019).— More than 170 marketing events were held for students in grades 9-11 and their parents (promo webinars and open days) in the cities: Moscow, St. Petersburg, Yekaterinburg, Nizhny Novgorod, Novosibirsk.Prior to that, she worked at Maximum education in the following positions: English teacher, team leader of the teaching department, manager of the sales department, speaker of marketing events (since 2016). I was interested in career development and was curious about how the EdTech industry works from the inside. Show less