Sales & Ticketing Manager

• Oct 2018 - Present

- Account managing all relationships with our affiliate partners.- Managing and promoting on-sales to ensure maximum exposure, editorial, commercial coverage and sales.- Curating and building WhatsOnStage advertising campaigns for leading producers, promoters and marketing agencies.- Accountability for the ticketing growth and shared accountability for the advertising sales growth of the company.- Building in-depth and detailed analysis of our sales performance, yield and commercial expansion. This is then used to make data-led decisions on marketing and ticketing endeavours.- Accountability for the building and curating of our guide pages, which bring in regular revenue in terms of advertising and ticket sales for specific seasonal campaigns. - Identifying new, and managing existing ticketing revenue streams outside of the company.- Supporting the Head of Business Development in wider commercial strategy.- Supporting the COO and wider team during the WhatsOnStage Awards and collating/analysing all incoming data for this annual event. - Daily use of the following software: Google Ad Manager, Google Analytics, Salesforce Marketing Cloud, Facebook Business Manager, Adobe Photoshop, Adobe Dreamweaver, Cyberduck, NetSuite, Statler CMS, Waldorf CMS, WordPress CMS and multiple affiliate ticketing systems/reporting tools.

Head of Sales & Communications

• Feb 2018 - Oct 2018

- Leading on the rebrand and launch of BuzzTickets (an ebp Group company owned by Emma Brünjes) as a boutique ticketing operation and third party ticketing agent specialising in immersive and alternative entertainment.- Project managed the setup of the Contact Centre (inc IVR build) and multi-website ticketing software integrations (both with our own instance of Spektrix and multiple affiliate platforms)- Design and implementation of the BuzzTickets umbrella sales strategy as well as individual production sales strategies to raise profile and drive conversion.- Recruitment and training of the sales and communications team.- Lead on a range of marketing initiatives including national print, digital (inc PPC) and targeted social media campaigns.- Deliver direct mailing via Dotmailer including design, data segmentation and automated email programs.- Utilisation of Google Analytics to deliver data driven decision making.- Ownership of our business development pipeline for new and prospective clients.- Broker sales and marketing deals with leading UK ticketing agents and partners.- Bought the operation into compliance with PCI and GDPR acting as the Data Protection Lead for the whole ebp Group.

Ticketing Manager

• May 2017 - Feb 2018

- Increased AE advance sales by 250% during FY 2017-18. - Average ticket yield for PP’s were consistently above the departmental KPI target for the first time in 2 years.- Liaising with producers, theatre management and ATG HQ to coordinate ticket pricing, adjustments, offers, set-up and dynamic pricing accurately and efficiently. - Lead contact for agents and trade desks. I'm responsible for reconciling and coordinating all agent allocations, mark-backs and inventory management both via allocation and the API. - Working with ATG HQ to ensure we maintain our market share, marketing reach and the desired average ticket yield.- Building and analysing a range of bespoke reports for internal and external stakeholders to better inform Sales & Marketing strategy for specific productions, the venue and wider company.- Day-to-day management of one of ATG’s prime West End box offices.

Producer

• Aug 2015 - Jun 2017

- Working closely with the artistic team to programme; ownership of funding applications and budget management; co-casting, coordination and scheduling - All productions achieving capitalisation.

Interim Box Office Manager / Deputy Box Office Manager

• Oct 2015 - Apr 2017

- Collaborating closely with the communications team and driving box office sales, fundraising and audience development to surpass targets: Doubling POS memberships and increasing ancillary sales by more than £10k.- Line management, training and development of a medium size Box Office team (inc Venue Apprentice) to deliver customer service excellence.- Building performances, events, classes, promotions and merchandise management.- Managing relationships with ticketing agents.

Box Office (FTC - Maternity Cover)

• Jun 2015 - Nov 2015

Marketing & PR Intern

• Jan 2014 - Jun 2014

- A sample of activities include creating copy and web design for the Rose Bruford's new website and prospectus, e-shots and assisting to run the industry showcase.

Ticketing Admissions / Entertainment Team Leader

• Oct 2008 - Jan 2014

- Leading teams of 15 across several departments, specialising in service recovery, trusted to tour VIPs and commended by the General Manager for my performance.