Darius Goh
Manager, Marketing & Digital at WWF-Singapore- Claim this Profile
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Chinese Limited working proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Credentials
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Microsoft Project 2010
NTUC LearningHubJan, 2013- Nov, 2024
Experience
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WWF-Singapore
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Singapore
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Non-profit Organizations
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1 - 100 Employee
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Manager, Marketing & Digital
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Sep 2021 - Present
End-to-end campaign and project management - Successfully planned and executed Earth Hour 2023 Festival events - Revamped wwf.sg website within short turnaround period of 9 weeks - Strategic planning of overall campaigns revolving around WWF-SG high key campaigns (PR, Social, Artwork & Content) - End-to-end lead for key campaigns such as Earth Hour, We Got This, E-commerce pilot, Epson Coral Triangle Strategy and Planning - Strategized top-line messaging and brand direction for WWF-SG, defined WWF-SG updated brand playbook - Formulate and executed creation of content and communications to boost the brand profile of WWF-SG and its key initiatives - Key consultant for all WWF-SG RFP and tender exercises for key vendor appointments - Planning, budgeting and execution of social media content (BAU and campaign-specific) Show less
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Singapore General Hospital
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Singapore
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Hospitals and Health Care
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700 & Above Employee
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Assistant Manager, Communications
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Feb 2020 - Aug 2021
- Media relations – Facilitation of requests from all media, proactive pitching of relevant key stories and profiles to media to keep SGH brand in top-of-mind of key audiences - Social media – Planning, budgeting and execution of business-as-usual and campaign-specific content on multiple platforms; community management of queries and complaints by users - Content development and execution – formulate and execute the creation of content to boost the brand profile of the Hospital - Brand communications – Planned and strategized top-line messaging for the Hospital in terms of transformation, research, medical and employer communications - Government documentation and application – Creation, launch, and awarding of ITQ tenders for various Hospital-centre projects that require applications for Government funding/clearance - Stakeholder and internal communications – regular planning and organising of news and topics on internal communication platforms (e.g. townhall webinars, regular staff email notices from senior leadership) to ensure that all Hospital staff are kept informed of the latest developments Show less
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IMDA
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Government Administration
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700 & Above Employee
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Manager, Digital Literacy and Participation
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Jun 2019 - Feb 2020
- Project manager for the Better Internet Campaign, managed by the Media Literacy Council - Handled all aspects of planning for the annual campaign not limited to: -- Budget forecasting -- Management of campaign and social media agencies -- Creation, launching and awarding of government tenders in GeBiz -- All media relations for BIC and MLC - Project manager for the Better Internet Campaign, managed by the Media Literacy Council - Handled all aspects of planning for the annual campaign not limited to: -- Budget forecasting -- Management of campaign and social media agencies -- Creation, launching and awarding of government tenders in GeBiz -- All media relations for BIC and MLC
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Autism Partnership Singapore
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Singapore
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Individual and Family Services
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1 - 100 Employee
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Marketing Communications Manager
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Jun 2017 - Jan 2019
• Develop strategies, branding, content, marcom tools and standards to enhance brand awareness and increase business growth. • Forecast and monitor the marketing communications budget and revenue closely as well as measuring ROI and generate regular reports. • Develop and implement the company’s publicity campaigns, multi-platform communications, including the use of PR, website, events and social media to enhance company and brand image as well as community relations. • Ensure the company’s brand image, in terms of design and messages, is in line with Corporate Identity Guidelines. • Plan and develop all PR, CSR and communication materials including press releases, feature articles, presentation materials, brochures, eDMs, website and social media from copywriting to design and production. • Explore and build relations with different stakeholders and potential partners in joint marketing activities. • Liaise with internal consultants and external partners and agencies to execute events including exhibitions, conferences, fundraising activities, trainings and workshops. • Manage CRM program and assist in maintaining database to support different marketing initiatives and campaigns. • Conduct market research and analysis • Manage ad-hoc marketing projects. Show less
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Vocanic
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Singapore
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Advertising Services
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1 - 100 Employee
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Account Manager
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Apr 2016 - Jun 2017
• Key point of contact from agency to clients. • Working with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries. • Understanding online trends particularly in social media, such Facebook, Twitter, Blogs, Forums and other Internet community based sites. • Participation in new business pitches in both preparation and presentation. • Working with the creative, community management, media & planning teams to ensure timely execution of all requests and initiatives. • Planning and executing digital media campaigns based on client briefs and providing post campaign analyses reports. • Compiling and preparing client reports to highlight hits, misses, learning, and next steps; proactively identifying opportunities to exceed expectations and position clients as leaders in the space. • Leading efforts to retain clients including identifying needs, creating future plans, obtaining signed SOWs in a timely manner, etc. Show less
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Aviva
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United Kingdom
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Financial Services
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700 & Above Employee
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Senior Executive – Brand & Corporate Communications
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Oct 2015 - Apr 2016
Key responsibilities - • Maintaining brand perception and consideration metrics with the business’ target audiences. • All external communications and media engagement; working together with external PR agency to recommend pitches / responses that are in line with our business & brand ambitions, draft press releases, work with relevant stakeholders to ensure factual accuracy, prepare talking points and prep spokespeople for interviews, respond to reactive queries in a timely manner, as well as collating and reporting coverage obtained. • Responsible for the delivery of paid advertorial placements to supplement earned coverage. • Developing and executing social media content plans that are aligned to brand and business aspirations and activities - including content generation, social listening, effective management of social channels, as well as tracking and reporting on the effectiveness/impact of the company's social activities. • Supporting the delivery of various ATL campaigns, including understanding campaign objectives from relevant stakeholders, briefing in and working with creative, media and digital partners to develop creative executions and media strategies for full 360 ATL campaigns, as well as track and report on the effectiveness of the campaigns. • Maintaining relevant sections on the corporate website, including About and News sections. Show less
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Singapore River One
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Singapore
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Travel Arrangements
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1 - 100 Employee
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Marketing and Communications Manager
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Sep 2013 - Sep 2015
• All external communications from SRO including but not limited to press releases, letters to the editor, a monthly EDM, email responses to stakeholders, speeches, contracts and MOUs etc. • Developing and implementing public relations & communications strategies to generate media coverage for Singapore River One and its members across all media (traditional and new) • Managing and updating the company’s digital platforms including social media, website and mobile app including content management and creation • Marketing of SRO events, promotions and campaigns • Proof-reading and proof-checking all out-going SRO written collateral Show less
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Constellar
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Singapore
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Events Services
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200 - 300 Employee
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Assistant Manager (Marketing Communications)
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Dec 2012 - Aug 2013
Responsibilities • Provision of research direction and strategy for marketing and marcomm campaigns • Provision of direction for creative and content collaterals • Creation of marketing campaign strategies, media schedules and budget plans for campaigns • Review, recommendation and approval of media contra partners • Content management of campaign website(s) and social media platforms • Management of agencies (creative, social media, PR) and vendors (printers, website) • Provision of editorial/creative direction, strategy in eDM marketing • Provision of PR direction, final approval on collateral before Director approval or sending to mass print • Management of campaign timelines and executives' roles, workload and responsibilities Show less
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The Ate Group
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Singapore
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Consultant
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Aug 2011 - Oct 2012
Responsibilities - Daily media monitoring and clippings for collation of PR reports - Handle ad hoc media enquiries / requests - Establish good media relationships - Conduct research and develop PR proposals for media launches/campaigns - Generate creative ideas for media press kits - Organise press conferences and facilitate media interviews - Dissemination of event photos and post-event media follow up - Writing and distribution of press releases and media-related materials - Assist in event conceptualisation Key Clients: Jamie's Italian Singapore (Jamie Oliver); TWG Tea; Miele; Vertu; Ku De Ta Bali; Singapore Tourism Board: Singapore Culinary Exchange Programme (SPICE) – Singapore Takeout Global Chef Exchange Show less
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Word of Mouth Communications Pte Ltd
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Singapore
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Public Relations Executive
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Jan 2011 - Jul 2011
Responsibilities - Daily media monitoring and clippings for collation of PR reports - Handle ad hoc media enquiries / requests - Establish good media relationships - Conduct research and develop PR proposals for media launches/campaigns - Generate creative ideas for media press kits - Organise press conferences and facilitate media interviews - Dissemination of event photos and post-event media follow up - Writing and distribution of press releases and media-related materials - Assist in event conceptualisation Key Clientele: - Nike Sportswear; Singapore Food Festival; Men's Fashion Week; Erdinger Show less
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Schtung Music
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Media Production
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1 - 100 Employee
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Audio Engineer / Music Producer
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Sep 2007 - Jul 2008
- Audio post-production design for the animation feature film, "Sing To The Dawn", released in March 2008 - Audiopost rendering - Recording and arrangement of several music demos with Chynahouse Studios for submission to various Taiwanese artistes - Worked closely with musicians / producers from the Singapore music industry such as Terry Lee and Vanessa Fernandez, Alicia Thew, Sheikh Haikal - Voice-over Recording / Editing - recorded voice-over artistes for several companies such as Prudential, M&C Saatchi, Cengage Learning and Jet Airways Key Projects - "SING TO THE DAWN" - Feature length movie screened in cinemas in Singapore M&C SAATCHI - Volkswagen Jetta TSI radio advertisement PRUDENTIAL - Prudential Anniversary Video CENGAGE LEARNING - Cengage Learning TOEIC audio test JET AIRWAYS - Jet Airways radio advertisements Show less
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Education
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2009 - 2010
RMIT University
Bachelor Of Communication (Professional Communication), Professional Communications -
2001 - 2004
Ngee Ann Polytechnic
Diploma in Film and Media Studies, Film, Sound & Video -
1997 - 2000
St Joseph's Institution (SJI)
GCE 'O' Levels
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