Experience

Ascend

• United States
• Software Development
• 1 - 100 Employee

• Marketing Content Manager

  • Jun 2023 - Present



Pilot.com

• United States
• Accounting
• 200 - 300 Employee

• Content Marketing Manager

  • Jun 2021 - Jun 2022

  - Wrote SEO-focused blog posts, contributed guest posts, webinar recaps, sales collateral, white papers, and guides to generate more organic leads, retain existing customers, and increase brand awareness - Created and maintained a content calendar to ensure that writing projects for specific quarters were written, reviewed, and published on time - Owned Pilot.com’s social media presence on Twitter and LinkedIn by regularly promoting company events, content assets, and more to drive organic interest, resulting in consistent 20% QoQ growth of followers on LinkedIn - Created and maintained a social media calendar to create an internal feedback loop and monitor the success of individual posts - Tracked the progress of published content and identify areas for growth or improvement with the help of Google Analytics - Wrote copy for two regular monthly newsletters that were sent to customers and prospects - Collaborated with CFO services, events, sales, tax, and new verticals teams to identify content gaps, make improvements to existing content, roll out updates, and ensure that content is produced in lockstep with long- and short-term strategic initiatives - Refreshed content on the Pilot.com blog to ensure that information was accurate, current, and in line with SEO best practices Show less



Jotform

• United States
• Software Development
• 500 - 600 Employee

• Content Writer

  • Sep 2018 - Jun 2021

  - Created blog posts, guest posts, announcement posts, listicles, user guides, and customer success stories — with SEO in mind — to familiarize current users with JotForm’s suite of services, as well as drive organic traffic to JotForm - Crafted content around customer feedback to highlight unique use cases and interesting stories behind each person’s business - Tracked the progress of published content and identified areas for growth or improvement with the help of Google Analytics - Contributed curated content for regular monthly newsletters and targeted newsletters that were dedicated to users in certain industries - Tested features and products offered by competitors to position JotForm as a suitable alternative by identifying gaps in services - Collaborated with growth, design, and data teams to develop content strategies that targeted businesses in specific industries or trades Show less



Hayward Area Recreation and Park District

• United States
• Recreational Facilities
• 1 - 100 Employee

• Communications Consultant (Contract)

  • Mar 2018 - Sep 2018

  - Consulted on district wide website and quarterly brochure - Collaborated with staff to develop annual reports including project updates and progress - Curated and developed feature stories for initiatives and projects resulting in increased community awareness and buy-in - Developed and guided communications strategies for key projects, including media outreach, press releases, website content, and articles for publication - Consulted on district wide website and quarterly brochure - Collaborated with staff to develop annual reports including project updates and progress - Curated and developed feature stories for initiatives and projects resulting in increased community awareness and buy-in - Developed and guided communications strategies for key projects, including media outreach, press releases, website content, and articles for publication



Bay Area News Group

• United States
• Online Audio and Video Media
• 200 - 300 Employee

• General Assignment Reporter

  • Mar 2016 - Feb 2018

  - Worked as a contracted freelance and spot news writer for the Contra Costa Times, now East Bay Times, along with three weekly Bay Area News Group subsidiaries -- The Montclarion, The Piedmonter, and Alameda Journal -- from February to May 2016 - Hired as a full-time Bay Area News Group employee in May 2016 and worked as a reporter for The Daily Review, a weekly subsidiary covering Hayward, San Leandro, and unincorporated Alameda County - Produced relevant and compelling news articles about varying topics, such as government, commercial real estate development, and science - Interviewed subject matter experts and distilled information into compelling, jargon-free articles for a broad audience - Managed, developed, and curated an editorial calendar autonomously - Pitched story ideas and planned a cover story for each issue - Coordinated plans for photos, videos, or infographics to accompany each article, resulting in final product that looked appealing and broke down complex topics - Posted articles and live updates on official Twitter and Facebook pages - Leveraged social media analytics and Search Engine Optimization (SEO) practices to inform content and drive readers to articles - Captured breaking and spot news photos to accompany articles, resulting in a digital-ready package balanced with images and text Show less



Pacific Business News

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Restaurants, Retail & Residential Real Estate Reporter

  • Apr 2015 - Dec 2015

  - Produced relevant and breaking news articles about residential real estate, retail, and restaurant trends and issues in Hawaii for weekly publication - Interviewed subject matter experts and distilled information into compelling articles for professional audiences - Coordinated plans autonomously for photos or infographics to accompany each article, resulting final product that broke down technical information - Posted live updates and articles on official Twitter and Facebook accounts to drive readership and establish position as lead source of information - Collaborated with editors and page designers to develop, curate, and maintain an editorial calendar by pitching story ideas daily for same-day, weekly, or future publication - Used social media analytics and SEO practices to inform content, refine delivery strategies, and drive readers to articles - Produced at least five short blog posts or articles daily to meet same-day morning and afternoon deadlines Show less



The Garden Island Newspaper

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Photojournalist

  • May 2013 - Apr 2015

  - Hired as a general assignment reporter, covering a wide range of issues for next-day publication - Promoted to focus on local and state government issues, including the state Legislature, County of Kauai, Kauai Island Utility Cooperative, and University of Hawaii - Collaborated with editors and page designers to develop, curate, and maintain an editorial calendar by pitching stories daily for short-, medium-, and long-term coverage - Interviewed subject matter experts and distilled information into compelling, jargon-free articles for a broad audience - Wrote short- and long-form articles on various topics for immediate or next-day publication - Coordinated plans autonomously for photos, videos, or infographics to accompany each article, creating an attractive digital package balanced with images and text - Shot spot and breaking news photos to accompany articles - Posted articles and live updates on Facebook and Twitter accounts to bolster online visibility and drive readership - Wrote short- and long-form articles for immediate or next-day publication - Edited articles and draft print assets on same-day deadlines, ensuring that factual and grammatical errors were corrected ahead of production Show less



Colorado Community Media

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Community Editor

  • Feb 2012 - Apr 2013

  - Hired as a community editor for the Golden Transcript, a weekly publication covering the city of Golden and greater Denver metropolitan area - Reassigned as a community editor for the Northglenn-Thornton Sentinel, covering Northglenn, Thornton, Westminster, and unincorporated Adams County communities -- coverage included the 2012 Aurora theater shooting - Managed, developed, curated, and maintained an editorial calendar autonomously by pitching and writing stories daily for immediate or weekly publication - Interviewed subject matter experts and distilled information into compelling, jargon-free articles for a broad audience - Shot spot news photos or collaborated with photographers to secure images for each article, resulting in a balanced print and digital asset - Posted articles and live updates to official Facebook and Twitter accounts - Planned the design and layout of each weekly issue, along with a prominent cover story Show less



Central Japan Industries Association (中部産業連盟)

• Nagoya, Aichi, Japan

• English Language Consultant/Editor

  • Sep 2011 - Sep 2012

  - Reviewed and revised English translations of training manuals, monthly e-newsletters, customer success stories, client Q&A interviews that were written in Japanese - Reviewed and revised English translations of training manuals, monthly e-newsletters, customer success stories, client Q&A interviews that were written in Japanese



Oregon Daily Emerald

• Book and Periodical Publishing
• 1 - 100 Employee

• Business, Health & Science Reporter

  • Nov 2010 - Dec 2011

  - Wrote articles about business, science, and health issues in Oregon, in the city of Eugene, and at the University of Oregon - Pitched stories weekly for immediate or future publication - Shot spot news photos and collaborated with editors and photographers to secure images for each article, resulting in an attractive print and digital asset - Wrote articles about business, science, and health issues in Oregon, in the city of Eugene, and at the University of Oregon - Pitched stories weekly for immediate or future publication - Shot spot news photos and collaborated with editors and photographers to secure images for each article, resulting in an attractive print and digital asset



First Hawaiian Bank

• United States
• Banking
• 700 & Above Employee

• Administrative assistant

  • Jun 2011 - Aug 2011

  - Assisted in executing administrative duties - Created reports for clients in the Trust Real Estate division - Assisted in executing administrative duties - Created reports for clients in the Trust Real Estate division



First Hawaiian Bank

• United States
• Banking
• 700 & Above Employee

• Loan processor

  • May 2008 - Aug 2010

  - Processed consumer loans for residential properties, such as mortgage, home equity line of credit, construction, and U.S. Department of Housing and Urban Development-backed loans - Work was performed during summer and winter breaks from college only - Performed credit checks and other financial assessments of possible borrowers - Organized and obtained necessary financial documents ahead of set deadlines - Spoke with third-party entities on behalf of First Hawaiian Bank - Performed data entry duties in Microsoft Excel for various accounts Show less



The Mirror Newpaper

• Book and Periodical Publishing
• 1 - 100 Employee

• Staff reporter

  • Feb 2008 - May 2010

  - Wrote articles on a variety of subjects before becoming the Student Senate beat reporter in May 2009 - Wrote articles on a variety of subjects before becoming the Student Senate beat reporter in May 2009



Honolulu Star-Bulletin

• United States
• Newspaper Publishing

• Intern staff writer

  • Jun 2009 - Aug 2009

  - Wrote articles and brief updates on a variety of subjects, ranging from city improvements to the state visits of delegates from Japan and Taiwan. - Wrote articles and brief updates on a variety of subjects, ranging from city improvements to the state visits of delegates from Japan and Taiwan.