Experience

Polylog PR

• Russian Federation
• Public Relations and Communications Services
• 1 - 100 Employee

• Project Manager

  • Mar 2022 - Present

  At Polylog, I had to perform project work, namely leading 3 projects at the same time working on their PR campaign, maintaining high performance and reach in the media environment as well as keeping up with social media posting. Key responsibilities: - Compilation of a database of media contacts and bloggers - Preparation of media plans - Organization of information cooperation and special projects in the media - Media accreditation for events - Organization of PR publications in the media and on Internet resources - Attracting media and bloggers to events, press conferences, forums - Administration of mass media and bloggers on the platform for press approaches - Supervising speakers during the preparation and holding of events - Organization of filming, supervision of experts during the production process - Maintaining social networks - Formation of information guides for the media, data collection and writing drafts - Trend analysis, search for new creative mechanics and formats - Organization of press tours - Assisting bloggers and media persons - Maintaining accounts in social networks on a turnkey basis for several projects at the same time - Maintaining weekly and monthly KPI reports



Yupi

• Sydney, New South Wales, Australia

• Digital Marketing Manager

  • Oct 2021 - Present

  Produced a well-organized social media campaign aiming to grow the target audience which would later become consistent users of the app. In addition, was working on the company's and app's image in the media, building a made-from-scratch PR campaign for future promotion. Key responsibilities: - Drawing up a portrait of the target audience - Preparation of commercial proposals for opinion leaders - Cooperation with blogging agencies - Purchase of advertising from local opinion leaders - Potential user analysis - Analysis of competitors at the regional and global levels - Development of communication channels in social networks, development of a network of communication tools - Selection of channels for promotion - Interaction with the media, creation and placement of content about the application in local media Instagram Facebook, Instagram, LinkedIn - Preparation of a content plan for the first 3 months and maintenance of social networks Tik Tok, Facebook, LinkedIn - Phased posting - Producing viral content creation - Negotiating with counterparties - Generating the PR media plan for the different stages of launching the product



Placemakers* Gold Coast

• Australia
• Entertainment
• 1 - 100 Employee

• Marketing Intern

  • Jun 2021 - Sep 2021

  - Cooperation with local media and involvement of regional and federal TV channels in English - Preparation of material for publication in local magazines and newspapers - Increase in citations and mentions of the festival - Reporting of participating artists in CRM Salesforce - Conducting an anti-crisis PR company due to covid restrictions - Curation of artists and managers during the festival - Communication with music labels and negotiations - Development and implementation of information, advertising, and PR campaigns - Evaluation of the effectiveness of the campaigns carried out - Development of advertising ideas and their further testing - Control over the expenditure and distribution of the budget - Work with digital contractors - Work with local bloggers and influencers



EF Education First

• Switzerland
• Education Management
• 700 & Above Employee

• Digital Marketing Manager

  • Jan 2020 - Sep 2021

  Key responsibilities: - Preparation of a content plan - Trend analysis, search for new creative mechanics and formats - Work with texts, creating content of different formats in Russian and English - Checking the materials for compliance with the project brief, the requirements of the manager, the presence of actual, logical, spelling, and stylistic errors - Facebook Instagram, VK, Facebook profile statistics analysis - Communication with foreign colleagues from the UK, Singapore, Australia, and the USA - Attracting Russian-speaking bloggers and entering into cooperation for advertising - Cooperation with english-speaking influencers about upcoming projects - Work with the existing database of bloggers, opinion leaders - Search for new bloggers, opinion leaders, and channels on social networks (Youtube, Instagram) - Implementation of production processes of companies - Analysis of accounts and statistics metrics - Organization and holding of special events in offline and online formats