Experience

marlies|dekkers

• Netherlands
• Retail
• 1 - 100 Employee

• International Sales & Marketplace Manager

  • May 2017 - Present

  International Sales Account Manager for high-end designer lingerie and swimwear for Europe and CIS International Sales Account Manager for high-end designer lingerie and swimwear for Europe and CIS



H&M

• Sweden
• Retail
• 700 & Above Employee

• Merchandise Manager Ladieswear, Lingerie, Shoes and Accessories | Netherlands

  • Apr 2016 - May 2017

  Merchandise Manager | Netherlands Product category: Lingerie & Tights, Ladieswear, Sportswear, Denim, Accessories & Shoes 102 stores, up to 3500 SKU per season Key responsibilities: - drive profitable net growth of assigned concepts by setting and following up commercial plans - define concepts strategy within the Netherlands and give input on local highlights and opportunities to the buying team - create the best customer offer and customer experience in H&M retail stores - analyze/drive sell out and optimize stock (incl. product allocation); guarantee the commercial impact of key products - create and execute reduction strategies that will secure profitability and optimal composition of stock - work closely with cross functional departments: VM: to ensure best windows outcome, product instore placement/presentation is aligned with commercial focus Marketing: to ensure best outcome of campaigns and right product focus; develop specific commercial programs Buying and HQ: to ensure that specific and local assortment needs are fulfilled as well as provide input on local Market customer profile and opportunities Retail: to ensure best knowledge of the product in the stores and excellent campaign execution



Mexx

• Netherlands
• Apparel & Fashion
• 300 - 400 Employee

• Sales Manager - Menswear & Accessories | Eastern Europe, Middle East, Asia

  • Nov 2012 - Apr 2016

  Sales manager for Man apparel and accessories for eastern Europe, Middle East and Asia. 20 countries, 115 stores, 12 collections per year, up to 200 SKU per collection Key responsibilities: - grow and develop mutually profitable business with assigned wholesale partners and franchises - present and actively sell products and marketing concepts to current and potential customers in the showroom - secure a core assortment which translates creative direction of the brand into a locally relevant collection for the different types of stores and markets - successfully implement sales plans, ensure that sales objectives are met - plan annual wholesale and franchise turnovers and merchandise plans; drive the key accounts business - analyze country/store results based on performance KPIs (turnover, GM, sell thru, stock levels, ATV, ATI, AUP, CR, etc) - analyze country/store performance on category, style, color and size levels - visit the markets in order to check the stores, competitors, analyze local needs, opportunities for growing the business and educate stores employees how to maximize sell out results and value of the brand - work closely with the product division to ensure right product availability for the markets: prepare market feedbacks, option plans, develop extra styles needed for covering specific market needs



Tom Tailor

• Germany
• Textile Manufacturing
• 700 & Above Employee

• Sales Manager - Ladieswear, Menswear, Kidswear, Accessories | Russia&CIS

  • Feb 2012 - Oct 2012

  Sales manager for Lifestyle, Kids and Accessories for Russia&CIS 12 partners, 14 stores, 12 collections per year, up to 600 SKU per collection Key responsibilities: - build strong professional partnerships with current and potential customers and existing distribution channels - drive the sell-in in the showroom and act as a brand ambassador - identify objectives, strategies and action plans to improve short- and long-term sales and earnings - define targets per client based on performance and the historical data; successfully implement sales plans - calculate and place orders for business growth purpose - analyze and evaluate stores and products performance and prepare action plan accordingly - manage client relations, strengthening their satisfaction and commitment - analyze sales results and prepare product feedbacks and briefs (included forecast figures, styles/fits recommendations and SKU count) to HQ - attend relevant trade shows and events where new business can be generated



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Senior Merchandise Manager/Retail Buyer - Apparel, Footwear , Accessories | Russia&CIS

  • Feb 2010 - Jan 2012

  Category manager for adidas Originals; Apparel, Accessories, Footwear150 partners, 285 own retail stores, 2 collections per year, up to 1 200 SKU per collectionKey responsibilities:- select and order competitive and commercial product assortment for CIS market- ensure effective product assortment matrixes, plan merchandise on a store group level- define pricing strategy and set up prices based on margin targets, product value, market overview and historical data- analyze sell-through performance, make decision on price/distribution/etc. change to manage stock turn and maximize profitability; report to HQ- prepare detailed category and commercial input for the future collections based on the CIS market trends and needs- communicate with headquarters on product development, marketing support tools and tactics to ensure the coverage of market needs and brand leadership on the market- participate in sell-in sessions, prepare printing material/samples, hold presentations, advise on product purchase- work closely with all cross-functional teams (Retail Marketing, Brand Marketing, Buying, Merchandising, Retail, Wholesale) to ensure a better performance of the category- trainee mentoring (4 trainees)

• Sourcing Specialist/Senior Sourcing Specialist Shop Fittings & Fixtures | Russia

  • Jun 2007 - Feb 2010

  Sourcing and supply of shop fittings & fixtures for adidas, adidas Originals, Reebok and Rockport stores in RussiaNumber of stores: 580SKUs: up to 2 500Number of suppliers: 20Responsible for:- sourcing and supply of shop fittings & fixtures, POS materials to retail stores adidas, Reebok, Rockport (new openings, renovation, active stores)- launch new concepts of shop fittings, take part in development process, manage concepts update- search for new vendors and manage relations with current vendors- prepare contracts, participate in tenders- stock management- secure best price, quality and timing for shop fittings and fixtures delivery- project management- collecting insights and searching for ways to improve range- manage team of 3 people (from Feb 2009)