Head of Growth & Marketing

• Mar 2022 - Present

Deputy CMO

• Aug 2020 - Mar 2022

Reported to CMO. Subordinates: PPC Team Lead, Middle ASO Specialist, CRM Team Lead, Communications Team Lead, Partnertnership Team Lead, Offline Marketing Team Lead, Creative Director. Responsibilities: • Marketing strategy creation and fulfillment • Growth models calculation for all countries where expanded • Results forecasting for each country of the expansion (calculation of needed marketing budgets and orders, revenue and marketing share dynamics) • Determining optimal marketing stack to conduct marketing activities • Planning, controlling, and adjusting marketing investments • Analysis of marketing activities using data from Postgres database, Adjust, Firebase and users’ interviews • Team management (22 people). Employees’ development plans creation Show less

Head of Acquisition

• Mar 2020 - Aug 2020

Responsibilities: • Acquisition and content marketing strategies creation and fulfillment • Analytics implementation • Analysis of achieved results with the help of Google Analytics Achievements / Successful projects: • I created and implemented acquisition strategy, which helped to increase the number of leads (successful registrations) by 58,39% and decrease CPA by 33,24% Reported to CMO. Subordinates: Middle PPC Specialist, Middle SEO Specialist, 2 Middle Linkbuilders Show less

Head of PPC

• Nov 2018 - Sep 2019

Responsibilities:• Revenue and profit plan calculation for paid traffic sources• Tasks setup for ad campaigns creation and optimization• Analysis of achieved results with the help of Google Analytics, Data Studio, and Power BI• ROMI calculation• Creation of technical specifications for web-site content addition in order to set up and manage product feed-based ad campaigns• Communication system improvement between online and offline marketing departments• Analysis of online activities impacting the offline sales• Bid management automation with the help of Marilyn Software and Kenshoo• Team management (3 people). Employees’ development plans creationAchievements / Successful projects:• I organized the workflow for the paid traffic team to increase effectiveness. It helped to increase revenue by 23,68% and transactions by 41,89%, while the cost for paid advertisement increased only by 3,84% yearly.• After the customer journey maps analysis, I set up call-tracking and used Google instrument called Store Sales Direct, which helped to define online advertising impact on offline sales. With the help of this analysis, I was able to conclude that 23% of offline sales were made by users, who have visited the website before an offline store visit.Reported to Head of Acquisition. Subordinates: Senior PPC Specialist, Middle PPC Specialist, Junior PPC Specialist Show less

Senior PPC Specialist

• Oct 2017 - Oct 2018

Responsibilities:• Ad campaigns set up and management in Google Ads and Facebook.• Analysis of created ad campaigns’ results with the help of Google Analytics, Google Data Studio and Power BI.• ROMI calculation.• Creation of usability recommendations for conversions increase.• Creation of technical specifications for web-site content addition in order to set up and manage product feed based ad campaigns.• Product feed based ad campaigns set up with the help of automation systems such as K50 and Alytics.• Bid management automation with the help of Marilyn Software and Kenshoo.Achievements / Successful projects:• I chose and set up a system for automatic feed-based ad campaigns creation. Feed based ad campaigns set up increased revenue by 16%.• I launched and optimized Google Shopping ad campaigns as soon as Google Shopping became available in Ukraine. It decreased CPA by 27% compared half a year after and before Google Shopping ad campaigns were set up.Reported to Head of PPC. Show less

Middle PPC Internet Marketer

• May 2016 - Oct 2017

• Creation of projects strategies for KPI achievement• Creation of technical specifications for analytics implementation (enhanced ecommerce, call-tracking, and etc.)• Creation and running ad campaigns in Google Ads, Yandex Direct, Bing, Facebook, LinkedIn, trafmag.com, target.my.com for Ukraine, Russia, Kazakhstan, United Kingdom, and UAE• Analysis of created ad campaigns’ results with the help of Google Analytics and Yandex Metrica• ROMI calculation• Creation of usability recommendations for conversions increase• Creation of expert assessments and ad accounts audits for potential clients• Training of Junior specialistsAchievements:• I set up cross-cutting analytics for a chain of furniture stores. It helped to understand the real profitability of online advertising. ROI of paid ad campaigns was 390% compared with ROI, which was calculated with the data from Google Analytics and equaled -89%.• I launched and optimized Facebook ad campaigns for the client, who created custom-made furniture. New paid traffic source gave the same volume of conversions as Google Ads, but with CPA which is on 75% lower, than Google Ads CPA. Show less

Junior PPC Internet Marketer

• Nov 2015 - Apr 2016

• Ad campaigns creation in Google AdWords and Yandex Direct under the guidance of Middle specialists.• Analysis of created ad campaigns using services Google Analytics and Yandex Metrica.• Advertising creation for romanian seeds and seedlings online store.

E-commerce marketing manager

• Nov 2013 - Oct 2015

Responsibilities: • Organization and control of full sales cycles: from vendors to buyers’ doors • Analysis of traffic and sales changes • Creation of price adjustment strategy • PPC campaigns creation and optimization at Google Ads, Facebook, Amazon • SEO-audits creation (for web-sites and Amazon accounts) • SEO improvements implementation to web-sites and Amazon products Achievements: • I tested Amazon PPC program and created and optimized Amazon PPC campaigns that helped our client to earn $30 000 during the last 6 months (total expenses $2 500) • I discovered out how to optimize products on Amazon to improve their positions on Amazon SERP, which helped to increase products sales 2 times Show less