Daria Mironova
Senior Marketing Manager at BABOCHKA- Claim this Profile
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English Full professional proficiency
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Italian Professional working proficiency
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French Professional working proficiency
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Russian Native or bilingual proficiency
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Bio
Experience
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BABOCHKA
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Russian Federation
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Retail
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1 - 100 Employee
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Senior Marketing Manager
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Sep 2021 - Present
- Launched and managed a complex project on the main avenue in St. Petersburg - luxury street "Staronevsky Fashion District", which resulted in tourist traffic increase by + 30% in one season and turnover lift by +38%. The project consists of 22 luxury brands that become sponsors of Staronevsky in 2 years, including Chanel, Louis Vuitton, Dior, Omega, Brunello Cucinelli, Bulgari and others;- Increased the total revenue by 20% due to customer loyalty and clients number growth by 10%;- Organized brand events with ROI over 150%;- Managed 10 architectural projects (e.g. stores, shop-in-shops, pop-ups) for prominent brands such as Valentino, Stella McCartney, Jil Sander, Loewe, Armani Exchange, etc. Show less
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Marketing Manager (Armani Division)
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Jan 2019 - Sep 2021
- Increased revenue by +20% due to traffic growth by +45% for Armani Exchange network (5 stores), as the head of local marketing;- Grew turnover by +30% for Emporio Armani brand through increasing loyal customer baseby +33%, as the head of local marketing;
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Marketing Assistant
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Apr 2018 - Dec 2019
Developed and implemented a full strategy of a complex marketing & construction project of a special exhibition held in the Hermitage Museum with the participation of 30 top luxury brands and personal visit of Mrs. Stella McCartney to the Opening Gala.
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Ferrari
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Italy
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Motor Vehicle Manufacturing
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700 & Above Employee
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Marketing And Public Relations Manager
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Jul 2015 - Apr 2018
Ferrari Store Russia - Increased revenue for the franchised store network by +19% while reducing the marketing budget by -21%; - Developed customer retention program that led to an increased share of loyal clients up to +15% in total revenue of the company in the frameworks of growing customer base. Ferrari Store Russia - Increased revenue for the franchised store network by +19% while reducing the marketing budget by -21%; - Developed customer retention program that led to an increased share of loyal clients up to +15% in total revenue of the company in the frameworks of growing customer base.
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G-20Y Summit German Organizing Committee e.V.
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Government Relations
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Key Account Manager
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Jun 2014 - Nov 2014
- Promoted to Senior Key Account Manager due to excellent performance (contributor to acquiring 20% of top clients in Sales of a product for C-Level Executives - participation at the international business conference); - Led a team of 6 people over achieving Sales KPIs. Clients: HSBC, Deutsche Bank, PepsiCo, Eni S.p.A., ENEL, Airbus, Banca Impresa San Paolo, McKinsey Company, Philips, Salesforce, etc - Promoted to Senior Key Account Manager due to excellent performance (contributor to acquiring 20% of top clients in Sales of a product for C-Level Executives - participation at the international business conference); - Led a team of 6 people over achieving Sales KPIs. Clients: HSBC, Deutsche Bank, PepsiCo, Eni S.p.A., ENEL, Airbus, Banca Impresa San Paolo, McKinsey Company, Philips, Salesforce, etc
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Education
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Saint Petersburg State University of Finance and Economics
Master of Science - MS, Marketing/Marketing Management, General -
Saint Petersburg State University
Bachelor's degree, International Relations and Affairs -
ISC Paris
Exchange Program, Luxury Marketing