Experience

BABOCHKA

• Russian Federation
• Retail
• 1 - 100 Employee

• Senior Marketing Manager

  • Sep 2021 - Present

  - Launched and managed a complex project on the main avenue in St. Petersburg - luxury street "Staronevsky Fashion District", which resulted in tourist traffic increase by + 30% in one season and turnover lift by +38%. The project consists of 22 luxury brands that become sponsors of Staronevsky in 2 years, including Chanel, Louis Vuitton, Dior, Omega, Brunello Cucinelli, Bulgari and others;- Increased the total revenue by 20% due to customer loyalty and clients number growth by 10%;- Organized brand events with ROI over 150%;- Managed 10 architectural projects (e.g. stores, shop-in-shops, pop-ups) for prominent brands such as Valentino, Stella McCartney, Jil Sander, Loewe, Armani Exchange, etc. Show less

• Marketing Manager (Armani Division)

  • Jan 2019 - Sep 2021

  - Increased revenue by +20% due to traffic growth by +45% for Armani Exchange network (5 stores), as the head of local marketing;- Grew turnover by +30% for Emporio Armani brand through increasing loyal customer baseby +33%, as the head of local marketing;

• Marketing Assistant

  • Apr 2018 - Dec 2019

  Developed and implemented a full strategy of a complex marketing & construction project of a special exhibition held in the Hermitage Museum with the participation of 30 top luxury brands and personal visit of Mrs. Stella McCartney to the Opening Gala.



Ferrari

• Italy
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Marketing And Public Relations Manager

  • Jul 2015 - Apr 2018

  Ferrari Store Russia - Increased revenue for the franchised store network by +19% while reducing the marketing budget by -21%; - Developed customer retention program that led to an increased share of loyal clients up to +15% in total revenue of the company in the frameworks of growing customer base. Ferrari Store Russia - Increased revenue for the franchised store network by +19% while reducing the marketing budget by -21%; - Developed customer retention program that led to an increased share of loyal clients up to +15% in total revenue of the company in the frameworks of growing customer base.



G-20Y Summit German Organizing Committee e.V.

• Government Relations

• Key Account Manager

  • Jun 2014 - Nov 2014

  - Promoted to Senior Key Account Manager due to excellent performance (contributor to acquiring 20% of top clients in Sales of a product for C-Level Executives - participation at the international business conference); - Led a team of 6 people over achieving Sales KPIs. Clients: HSBC, Deutsche Bank, PepsiCo, Eni S.p.A., ENEL, Airbus, Banca Impresa San Paolo, McKinsey Company, Philips, Salesforce, etc - Promoted to Senior Key Account Manager due to excellent performance (contributor to acquiring 20% of top clients in Sales of a product for C-Level Executives - participation at the international business conference); - Led a team of 6 people over achieving Sales KPIs. Clients: HSBC, Deutsche Bank, PepsiCo, Eni S.p.A., ENEL, Airbus, Banca Impresa San Paolo, McKinsey Company, Philips, Salesforce, etc