Daria Malkova
Head of PR at LITRES.ru - сервис электронных и аудиокниг №1 в Росси- Claim this Profile
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French Professional working proficiency
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English Professional working proficiency
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German Elementary proficiency
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Russian Native or bilingual proficiency
Topline Score
Bio
Credentials
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DELF B2
Ministère de l'Éducation nationale, de la Jeunesse et des Sports
Experience
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Litres
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Russian Federation
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Technology, Information and Internet
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100 - 200 Employee
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Head of PR
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Sep 2019 - Present
Key responsibilities: - Development and executions of PR strategies and PR plans for several brands, budgeting; - Management of the PR department (5 employees); - Initiation and implementation of joint PR/marketing projects; - Press office and media pitching; - Launching influencers campaigns; - Anti-crisis communications; - PR events management; - Creating newsworthy PR content, copywriting. Key achievements: - Developed and implemented PR strategy; -… Show more Key responsibilities: - Development and executions of PR strategies and PR plans for several brands, budgeting; - Management of the PR department (5 employees); - Initiation and implementation of joint PR/marketing projects; - Press office and media pitching; - Launching influencers campaigns; - Anti-crisis communications; - PR events management; - Creating newsworthy PR content, copywriting. Key achievements: - Developed and implemented PR strategy; - Increased productivity in PR department and the contribution of public relations to company’s effectiveness; - Developed and implemented a system of PR metrics and assessments; - Set up the ongoing process of news generation for LitRes (surveys, analytics) and news publication in top media; - The number of brand mentions and outreach in media sources is growing steadily: Outreach: +26% to H1 2021, coverage in Tier1 and 2 media: +69% to H1 2021; - Income from PR activities in 2021 at least 5% of the company's total income from audiobooks; - Strengthened LitRes media presence compared to competitors and other content services: SOV = 15% (4th position vs 5th in 2021); - Initiated the inclusion of LitRes in the Forbes list of the most valuable Runet companies in 2021 and 2022; - Initiated and implemented over 20 creative and social projects with partners from the field of science and culture, aimed at strengthening the position of the brand and promoting digital books (with a focus on audio books) among the audience; - Initiated and implemented over 10 creative projects with lifestyle partners aimed at positioning LitRes as a fashionable lifestyle brand; - Launched the process of producing exclusive audiocontent performed by celebrities; - Organized work with over 50 top opinion leaders and celebrities on a non-commercial basis; - Organized profitable campaigns with top bloggers for LitRes and MyBook brands: increased ROI up to 3,5 in 2021 (vs 0,76 in 2019). Show less Key responsibilities: - Development and executions of PR strategies and PR plans for several brands, budgeting; - Management of the PR department (5 employees); - Initiation and implementation of joint PR/marketing projects; - Press office and media pitching; - Launching influencers campaigns; - Anti-crisis communications; - PR events management; - Creating newsworthy PR content, copywriting. Key achievements: - Developed and implemented PR strategy; -… Show more Key responsibilities: - Development and executions of PR strategies and PR plans for several brands, budgeting; - Management of the PR department (5 employees); - Initiation and implementation of joint PR/marketing projects; - Press office and media pitching; - Launching influencers campaigns; - Anti-crisis communications; - PR events management; - Creating newsworthy PR content, copywriting. Key achievements: - Developed and implemented PR strategy; - Increased productivity in PR department and the contribution of public relations to company’s effectiveness; - Developed and implemented a system of PR metrics and assessments; - Set up the ongoing process of news generation for LitRes (surveys, analytics) and news publication in top media; - The number of brand mentions and outreach in media sources is growing steadily: Outreach: +26% to H1 2021, coverage in Tier1 and 2 media: +69% to H1 2021; - Income from PR activities in 2021 at least 5% of the company's total income from audiobooks; - Strengthened LitRes media presence compared to competitors and other content services: SOV = 15% (4th position vs 5th in 2021); - Initiated the inclusion of LitRes in the Forbes list of the most valuable Runet companies in 2021 and 2022; - Initiated and implemented over 20 creative and social projects with partners from the field of science and culture, aimed at strengthening the position of the brand and promoting digital books (with a focus on audio books) among the audience; - Initiated and implemented over 10 creative projects with lifestyle partners aimed at positioning LitRes as a fashionable lifestyle brand; - Launched the process of producing exclusive audiocontent performed by celebrities; - Organized work with over 50 top opinion leaders and celebrities on a non-commercial basis; - Organized profitable campaigns with top bloggers for LitRes and MyBook brands: increased ROI up to 3,5 in 2021 (vs 0,76 in 2019). Show less
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Samsung Electronics
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South Korea
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Computers and Electronics Manufacturing
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700 & Above Employee
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Public Relations Manager
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May 2018 - Sep 2019
Key responsibilities: PR support for Audio-Video and Home appliances products: - Media and bloggers relations (day-to-day communication with media and bloggers - IT, tech, lifestyle, business); - Testing programs in media and blogs; - Special projects and barter programs; - Copywriting, including translation and localization of global press materials (press releases, articles, interviews, comments); - Integration into media and public events (conferences, awards, etc.); -… Show more Key responsibilities: PR support for Audio-Video and Home appliances products: - Media and bloggers relations (day-to-day communication with media and bloggers - IT, tech, lifestyle, business); - Testing programs in media and blogs; - Special projects and barter programs; - Copywriting, including translation and localization of global press materials (press releases, articles, interviews, comments); - Integration into media and public events (conferences, awards, etc.); - Event management: press events organization, coordination and execution, development of concept and creative part; - Strategic planning: analysis of PR activities, development of PR strategy and PR plan for each product category according marketing strategy 2019 (including budget planning). Key achievements: - Organized massive Samsung QLED 8K TV launch on the Russian market: Over 200 publications in tech, business, general interest, lifestyle media. PR value = 125 000 EUR. Reach = 36.4 million views; - Organized PR support of Samsung's participation in the IFA-2019 international exhibition in Berlin: press trip for Russian media and bloggers, localization of press materials, coordination of the work of press office in Moscow. More than 120 publications in the Tier 1 and 2 media with a total coverage of more than 47 million views. PR value = 125 000 EUR; - Organized presentation of Invisible - the first VR series in Russian from the Hollywood film director Doug Liman: press event at the Samsung studio in Gorky Park. Over 40 publications in the media and social networks of journalists, coverage is about 3 million views, PR value = 26 250 EUR. Show less Key responsibilities: PR support for Audio-Video and Home appliances products: - Media and bloggers relations (day-to-day communication with media and bloggers - IT, tech, lifestyle, business); - Testing programs in media and blogs; - Special projects and barter programs; - Copywriting, including translation and localization of global press materials (press releases, articles, interviews, comments); - Integration into media and public events (conferences, awards, etc.); -… Show more Key responsibilities: PR support for Audio-Video and Home appliances products: - Media and bloggers relations (day-to-day communication with media and bloggers - IT, tech, lifestyle, business); - Testing programs in media and blogs; - Special projects and barter programs; - Copywriting, including translation and localization of global press materials (press releases, articles, interviews, comments); - Integration into media and public events (conferences, awards, etc.); - Event management: press events organization, coordination and execution, development of concept and creative part; - Strategic planning: analysis of PR activities, development of PR strategy and PR plan for each product category according marketing strategy 2019 (including budget planning). Key achievements: - Organized massive Samsung QLED 8K TV launch on the Russian market: Over 200 publications in tech, business, general interest, lifestyle media. PR value = 125 000 EUR. Reach = 36.4 million views; - Organized PR support of Samsung's participation in the IFA-2019 international exhibition in Berlin: press trip for Russian media and bloggers, localization of press materials, coordination of the work of press office in Moscow. More than 120 publications in the Tier 1 and 2 media with a total coverage of more than 47 million views. PR value = 125 000 EUR; - Organized presentation of Invisible - the first VR series in Russian from the Hollywood film director Doug Liman: press event at the Samsung studio in Gorky Park. Over 40 publications in the media and social networks of journalists, coverage is about 3 million views, PR value = 26 250 EUR. Show less
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PR manager
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Nov 2017 - May 2018
Key responsibilities: PR support for beauty and fashion brands: Media relations (lifestyle, glossy media); Work with influencers (beauty and lifestyle bloggers); Copywriting (press releases, articles, textes for website, etc.); Event organization (launch event). Key responsibilities: PR support for beauty and fashion brands: Media relations (lifestyle, glossy media); Work with influencers (beauty and lifestyle bloggers); Copywriting (press releases, articles, textes for website, etc.); Event organization (launch event).
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PR Partner
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Estonia
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Public Relations and Communications Services
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1 - 100 Employee
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New Business Director
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Feb 2015 - Oct 2017
Key responsibilities: 1. New business: - Monitorings and analysis of media presense and promotion of brands and companies; - Preparation of commercial proposals for clients from various fields: fashion, beauty, FMCG, IT, finance, real estate, transport, logistics, etc. (PR, marketing, event, SMM, trainings); - Negotiations with clients; - Developing PR strategies and PR plans; - Management of the team (4 employees). Key achievements: - Signed more than 50… Show more Key responsibilities: 1. New business: - Monitorings and analysis of media presense and promotion of brands and companies; - Preparation of commercial proposals for clients from various fields: fashion, beauty, FMCG, IT, finance, real estate, transport, logistics, etc. (PR, marketing, event, SMM, trainings); - Negotiations with clients; - Developing PR strategies and PR plans; - Management of the team (4 employees). Key achievements: - Signed more than 50 contracts; - Won pitches: Tutti Frutti Frozen Yogurt, Konica Minolta, Ricoh, Kyocera, Domino's Pizza, Candy-Hoover Group, Cofix, Geely, Valio, Mothercare, etc. 2. PR (project work with clients: Cofix, Valio, Tutti Frutti Frozen Yogurt, etc.): - PR and marketing consulting, including crisis communications; - Pitching the media, cooperation with blogers, writing and editing of publications (press releases, interviews, news, articles); - Organization and conductions of events for PR Partner clients, including media trainings for speakers. 3. Marketing of the agency: - Development and implementation of marketing plan together with the marketing manager; - Writing and editing of the texts (press releases, comments, news for the website); - Participation in creation of different marketing materials (presentations, etc.), PR Partner website; - Speeches at conferences, round tables, etc., conducting webinars on various topics (press release, cooperation with bloggers); - Organization, conduction and moderation of PR Partner events. 4. Strategic development of the agency: - Participation in the preparation and implementation of the business plan of the agency, positioning and price strategy, market monitoring, competitive environment analysis; - Work with industry organizations (AKOS), international PR networks; - Consulting of managers, managers of practices and franchise agencies.
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PR Specialist
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Oct 2010 - Feb 2015
Key responsibilities: Work with local and international clients on retainer and project basis: fashion, travel/aviation, beauty, FMCG, retail/fashion/real estate. - Consulting, development of PR strategies, PR and media plans; - Media relations: day-to-day communication with media (glossy, lifestyle, fashion, travel, beauty, trade, business), creating newsbreaks, media pitching, follow up; - Digital: establishment and maintenance of relationships with bloggers, conducting and… Show more Key responsibilities: Work with local and international clients on retainer and project basis: fashion, travel/aviation, beauty, FMCG, retail/fashion/real estate. - Consulting, development of PR strategies, PR and media plans; - Media relations: day-to-day communication with media (glossy, lifestyle, fashion, travel, beauty, trade, business), creating newsbreaks, media pitching, follow up; - Digital: establishment and maintenance of relationships with bloggers, conducting and support social media activities (content for the pages, work with comments, monitorings, reports); - Copywriting: press releases, comments, case studies, interviews, articles, news, presentations, etc.; - Events: press conferences, press days, corporate events, press trips, etc. (including work with contractors); - Marketing: special projects with media and bloggers, cross marketing activities with other brands; - Monitorings and analytics: daily, weekly and monthly reports, analytical reports, measuring of the effectiveness of PR campaigns. - Administrative workflow: invoices, contracts, other documents for on-going projects; - Crisis communications; - Media planning; - Organization of photo shootings; - Work with designers; - Management of the project teams. Key achievements: - ISOTONER (french brand of gloves, slippers and umbrellas): more than 300 publications (2013), ROI = 2,63. Organized the first press day of the brand (more than 40 media representatives and bloggers); - Jack Wolfskin: organized the first press conference of the brand in Russia (official launch), more than 70 publications, ROI = 4,2; - essence and Catrice: organized over 500 publications in top lifestyle and glossy media in 2014 Set up the Turkish Airlines external press office and covered all the events and newsbreaks of the company (PR Partner became the first Russian agency which has worked with THY fo more than 6 months).
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Journalist
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Sep 2007 - Sep 2010
Key responsibilities: - Writing news, articles, interviews, reports, redaction and proof-reading of publications; - Working with authors (searching for talented young journalists and helping them with the preparation of publications), development of new topics, columns; - Searching for information for the chief-editor and the editor-in-chief; - Assistance in events organization. Key responsibilities: - Writing news, articles, interviews, reports, redaction and proof-reading of publications; - Working with authors (searching for talented young journalists and helping them with the preparation of publications), development of new topics, columns; - Searching for information for the chief-editor and the editor-in-chief; - Assistance in events organization.
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Trainee (Lifestyle programs)
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Jun 2008 - Jul 2008
Key responsibilities: - Selection of participants for shows; - Interviews with potential participants; - Working with participants during the preparation for shows and shooting. Key responsibilities: - Selection of participants for shows; - Interviews with potential participants; - Working with participants during the preparation for shows and shooting.
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Education
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2004 - 2009
Russian State University for the humanities (RGGU)
Specialist, History and french language
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