Daria Kertsenbaum

Brand and Corporate Communications Leader at Regula
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Experience

    • Latvia
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Brand and Corporate Communications Leader
      • Apr 2022 - Present

      Just started my new adventure, and I am very excited about that. I have officially joined the incredible team at Regula as Brand and Corporate Communications leader. I am here to help the company grow and enhance its corporate and reputation on the global market.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Vice-President, Brand & Corporate Communications
      • Mar 2020 - Apr 2022

      Own global brand and communications strategies to drive ABBYY brand and story globally and support the company in the next phase of growth. Advance ABBYY’s public image in ways that impact revenue and valuation. Target regions: the US, Europe (UK, DACH, France, Benelux, Hungary), Russia, Japan. Leading ABBYY's rebranding project. Managing a staff of team members and PR agencies located in eight countries.

    • Vice-President of Corporate Communications at ABBYY Group
      • Feb 2017 - Mar 2020

      Developing and driving the implementation of integrated external and internal global communication strategy for the company in order to enhance the corporate brand and reputation on the global market. Manage a global communications team.

    • Director of Communications at ABBYY Russia
      • Jul 2013 - Feb 2017

      Was appointed to enhance ABBYY brand awareness and reputation among the target audience, successfully promote Enterprise solutions, Consumer products and Online Services on the Russian and CIS markets. Managed PR and Design teams.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • PR Manager
      • Jun 2010 - Sep 2011

      As ABBYY PR Team member was responsible for media relations, PR planning, copywriting, launching B2B and B2C products and solutions, managing crises communications, regularly evaluating communications effectiveness, and implementing new approaches to improve engagement.

    • PR-manager
      • Dec 2006 - Jun 2010

      PR manager for international IT companies: Autodesk, Symantec, NetApp, Samsung, Kerio Technologies, Check Point, Procter & Gamble Co., Perfetti Van Melle, Synergy (Beluga brand), British American Tobacco (Vogue brand), etc. Developed PR strategies that supported the needs of local businesses and were integrated fully with global communication strategies. Managed media relations. Launched Digital PR campaigns. Event management, including partner conferences.

    • Traineer
      • Jul 2007 - Jul 2007

      Traineeship in Austrian PR agency match pr of IT and FMCG specializations.

Education

  • Russian University of Humanities
    A-level, Public Relations
    2005 - 2010

Community

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