Daria Eskin
Product Development & ESG Director at IsaDora Cosmetics (Isadora AB)- Claim this Profile
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English Full professional proficiency
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Russian Native or bilingual proficiency
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Swedish Professional working proficiency
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French Elementary proficiency
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Bio
Natasja Adams
It’s rare that you come across a standout talent like Daria. I had the pleasure working with her for a little over two years at IsaDora on several projects. Daria expertly filled the role as Marketing and Product Development Director and I was particularly impressed by Daria’s ability to juggle multiple projects on a global scale, a skill that often takes years to develop. It seemed to come perfectly naturally to her. A highly skilled employee as Daria is hard to come by and any company would be lucky to have her onboard.
Sue Wilcock
I have worked with Daria for many years in her marketing and product development roles within Oriflame. Daria is an exceptionally talented marketing professional with a very positive attitude towards her colleagues and tasks that she undertakes. Daria is a great team leader and empowered her team to deliver to strict timelines. Daria worked in collaboration with many different global functions to develop new product concepts for the global launch plans. Daria built a strong relationship with the R&D team and this resulted with many strong and successful launches. Daria would be an exceptional asset to any organization and I would recommend Daria for any role that requires marketing related skills including product development, innovation, portfolio and pipeline development, segmentation and consumer insights.
Natasja Adams
It’s rare that you come across a standout talent like Daria. I had the pleasure working with her for a little over two years at IsaDora on several projects. Daria expertly filled the role as Marketing and Product Development Director and I was particularly impressed by Daria’s ability to juggle multiple projects on a global scale, a skill that often takes years to develop. It seemed to come perfectly naturally to her. A highly skilled employee as Daria is hard to come by and any company would be lucky to have her onboard.
Sue Wilcock
I have worked with Daria for many years in her marketing and product development roles within Oriflame. Daria is an exceptionally talented marketing professional with a very positive attitude towards her colleagues and tasks that she undertakes. Daria is a great team leader and empowered her team to deliver to strict timelines. Daria worked in collaboration with many different global functions to develop new product concepts for the global launch plans. Daria built a strong relationship with the R&D team and this resulted with many strong and successful launches. Daria would be an exceptional asset to any organization and I would recommend Daria for any role that requires marketing related skills including product development, innovation, portfolio and pipeline development, segmentation and consumer insights.
Natasja Adams
It’s rare that you come across a standout talent like Daria. I had the pleasure working with her for a little over two years at IsaDora on several projects. Daria expertly filled the role as Marketing and Product Development Director and I was particularly impressed by Daria’s ability to juggle multiple projects on a global scale, a skill that often takes years to develop. It seemed to come perfectly naturally to her. A highly skilled employee as Daria is hard to come by and any company would be lucky to have her onboard.
Sue Wilcock
I have worked with Daria for many years in her marketing and product development roles within Oriflame. Daria is an exceptionally talented marketing professional with a very positive attitude towards her colleagues and tasks that she undertakes. Daria is a great team leader and empowered her team to deliver to strict timelines. Daria worked in collaboration with many different global functions to develop new product concepts for the global launch plans. Daria built a strong relationship with the R&D team and this resulted with many strong and successful launches. Daria would be an exceptional asset to any organization and I would recommend Daria for any role that requires marketing related skills including product development, innovation, portfolio and pipeline development, segmentation and consumer insights.
Natasja Adams
It’s rare that you come across a standout talent like Daria. I had the pleasure working with her for a little over two years at IsaDora on several projects. Daria expertly filled the role as Marketing and Product Development Director and I was particularly impressed by Daria’s ability to juggle multiple projects on a global scale, a skill that often takes years to develop. It seemed to come perfectly naturally to her. A highly skilled employee as Daria is hard to come by and any company would be lucky to have her onboard.
Sue Wilcock
I have worked with Daria for many years in her marketing and product development roles within Oriflame. Daria is an exceptionally talented marketing professional with a very positive attitude towards her colleagues and tasks that she undertakes. Daria is a great team leader and empowered her team to deliver to strict timelines. Daria worked in collaboration with many different global functions to develop new product concepts for the global launch plans. Daria built a strong relationship with the R&D team and this resulted with many strong and successful launches. Daria would be an exceptional asset to any organization and I would recommend Daria for any role that requires marketing related skills including product development, innovation, portfolio and pipeline development, segmentation and consumer insights.
Experience
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IsaDora Cosmetics
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Sweden
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Personal Care Product Manufacturing
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1 - 100 Employee
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Product Development & ESG Director
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Jun 2022 - Present
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Product Delevopment Director
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Jan 2019 - Present
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Marketing & Product Development Director
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Aug 2019 - Aug 2022
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October Stockholm
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Sweden
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Personal Care Product Manufacturing
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1 - 100 Employee
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Marketing Director
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Mar 2017 - Jan 2019
Directed portfolio management, product developments, launch strategy, marketing communications including PR, advertising, and social media, and supplier management. Developed new sales channels for product distribution. - Researched and designed entire brand launch strategy including marketing, packaging, communication and channel distribution. - Conceptualized and led the development of two new products in first six months. - Strengthened brand’s web presence with major website improvements, social media activity, and newsletters to current customers. Show less
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Oriflame Cosmetics
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Switzerland
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Personal Care Product Manufacturing
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700 & Above Employee
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Global Marketing Manager Skin Care
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Apr 2016 - Mar 2017
Managed a portfolio of skin care products, including the company’s most strategic hero-brand.- Developed effective new product market strategies and execution for new product introductions.- Supplied key input into development and implementation of Global Category strategy.- Directed new product development of R&D, packaging, brand managers, purchasing and planning teams.
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Global Marketing Manager Colour Cosmetics
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Jan 2013 - Mar 2016
- Successfully relaunched the biggest Oriflame's brand with a new brand identity The ONE- Key input into Global Category strategy and active implementation- Managing the team of 3 brand managers- Portfolio management including in-depth segment analysis and long-term planning- Responsible for long-term innovation strategy for the category- Leading key brand relaunches including business plan, product development, brand platform and communication, launch support and brand activation Show less
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Senior Brand Manager Colour Cosmetics
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Jan 2010 - Dec 2012
- Responsible for the biggest brand in the company- Leading the team of R&D, packaging, purchasing and planning in new product development- Responsible for team of brand managers- Product development of more than 100 makeup products per year- Developing brand strategy, product launch plan, portfolio management, post-launch analysis, competitive overview, analysis of specific regional needs- Responsible for creative execution including catalogue, support material, online and social media, advertising support, including TV advert- Preparing and presenting Colour Cosmetics strategy to the regions and executive committee in absence of category manager Show less
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Brand Manager Colour Cosmetics
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Dec 2006 - Jan 2010
- Full responsibility for new product development processes including market research, concept and product story development, formulation, design, packaging, shade range selection, catalogue communication etc.- Leading NPD team, close collaboration with R&D, packaging and purchasing teams- Responsible for Giordani Gold - Oriflame's second biggest brand and the most premium cosmetic brand in the company portfolio- Managing CCS Junior Product Manager
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BTL Manager
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Feb 2005 - Nov 2006
- Leading local accessories development process - responsible for more than 60 accessories within 2 years- Constant coordination with other Oriflame departments as well as direct contact with local suppliers.- Catalogue promotions: promo materials development and production , coordination of winners reward- POS materials, promo-actions in Service Centers
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Roche
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Switzerland
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Biotechnology Research
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700 & Above Employee
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Marketing Coordinator
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Jul 2002 - Feb 2005
- Implementation of various marketing projects, conferences organization - New product image creation and implementation - Marketing Department projects coordination: conducting Product Hotline and web-site projects, coordination of media-plan, scripts for TV/Press Product Placement; coordination of Moscow and regional promotion programs and events - BTL marketing plan, promotion planning, developing new marketing project plans for the OTC category - Development and coordination of POS and promotion materials; providing marketing reports and analysis Show less
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Education
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1999 - 2004
State University of Management (SUM)
Master’s Degree, Economics, Marketing
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