Data & Performance Marketing Manager

• Mar 2022 - Present

Digital Analyst

• Jan 2021 - Mar 2022

- Responsible for multichannel planning that supports regional teams and their strategic implantation.- Managing a digital executive team to ensure advertising campaigns are equipped with the beststrategies for execution and reporting across multiple online media channels.- Providing brand conceptualisation insights that showcase brand identity.- Ensuring a consistent brand identity that is compelling across all digital media channels.- Analysing performance results, optimising programs, and executing client status reports.- Conducting account audits and identifying new market solutions & advanced analytics.- Utilising Datasets and SQL for monitoring and automated reporting.- Optimising client billing and resource in-line with targets.- Developing and executing eCommerce launch support strategy via digital marketing campaigns.- Working with cross-functional teams including: tech, creative, research, and analytics.- Integrating support of campaigns from inception through completion. Show less

Digital Executive

• Jun 2019 - Dec 2020

Talent Supply & Employer Brand Manager for Eastern Europe & Central Asia Republics

• Jun 2017 - Jun 2018

- Responsible for Eastern Europe & Central Asia. - Managed employer branding processes based on respective P&G practices and policies. - Built go-to-market strategy to leverage talent attraction channels in line with business needs. - Designed and deployed a digital media plan that boosted employer brand & talent attraction. - Analysed channel effectiveness data. - Developed and provided regular reports to business partners. - Collaborated with top universities and recruiting agencies across local markets. - Implemented key global and regional initiatives in accordance with core PODs. Show less