Daria Begnoni

Press & Public Relations Manager CUPRA at Volkswagen Group Italia S.p.A.
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Italy, IT
Languages
  • Italiano Native or bilingual proficiency
  • Inglese Full professional proficiency
  • Spagnolo Native or bilingual proficiency
  • Francese Limited working proficiency
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Digital & Social Media Marketing
    ABEA - Scuola di Formazione
    Mar, 2023
    - Nov, 2024

Experience

  • Volkswagen Group Italia S.p.A.
    • Italy
    • Automotive
    • 400 - 500 Employee
    • Press & Public Relations Manager CUPRA
      • Feb 2018 - Present

      Mission: to increase corporate and products image, awareness and reputation of the new brand in the Italian market with a specific focus on Social Corporate Responsibility and digitalization topics, promoting media coverage and consumer engagement thanks to a customer centered approach.Results: I contributed to setting new communications standards and strategies in order to push the awareness and the share of voice of the brand, which in fact experienced a considerable growth since its birth. Show less

    • Press & Public Relations Manager SEAT
      • Jan 2015 - Present

      Mission: to increase likeability and positioning of the brand in the Italian market with a specific focus on Social Corporate Responsibility and digitalization topics, promoting media coverage and consumer engagement thanks to a customer centered approach.Results: I contributed to setting new communications standards and strategies in order to boost the awareness and the share of voice of the brand, which in fact experienced a considerable growth during the last years.

  • Intesa Sanpaolo
    • Italy
    • Banking
    • 700 & Above Employee
    • Talent Programme
      • Oct 2014 - Dec 2014

      I'd been recruited for a post graduate talent programme. After few months, I left the Company since I got my current job in a sector I was more keen to work in. I'd been recruited for a post graduate talent programme. After few months, I left the Company since I got my current job in a sector I was more keen to work in.

  • Volkswagen Group Italia S.p.A.
    • Italy
    • Automotive
    • 400 - 500 Employee
    • Aftersales Marketing Manager
      • Sep 2013 - Sep 2014

      Marketing activities aimed at SEAT Aftersales positioning and SEAT Aftersales programs management; budget management; CRM; integrated online / offline ADV campaigns (planning and creation according to SEAT S.A., media planning and agencies briefing); Aftersales and Accessories pages of SEAT Italy website management ; “SEAT Connect App” management; events organization (e.g. Top Service People SEAT 2014); SEAT network training management (e.g. “SEAT Attitude”, June/July 2014).​I worked in contact with colleagues, providers, SEAT network and SEAT HQ. Show less

    • Press and P.R. Internship
      • Feb 2013 - Aug 2013

      Daily press review, media monitoring (newspapers, web, audiovisual material), weekly media coverage analysis, support in press releases writing and website management. I also contributed to manage the sponsorship to “Fondazione Arena di Verona” during the 2013 Centennial Festival, with press material creation, management of tickets for Volkswagen Group Italia’s guests and relationship with Fondazione Arena during the whole 2013 Opera season.

  • RCS MediaGroup
    • Italy
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Product Marketing Internship
      • May 2012 - Nov 2012

      I had a six month experience as Junior Product Manager at RCS Mediagroup, one of the world's major multimedia publishing groups. I supported the Senior Product Manager of Io Donna (the feminine magazine of “Il Corriere della Sera”) and AMICA (an important Italian fashion magazine) and their websites “IoDonna.it” and LEIWEB. It was an amazing and educational experience; I improved my team-working skills, as well as my individual ones, in a deeply goal-oriented workplace. I could learn and practice both Marketing skills (go-to-market, market and competitors analysis, operations management) and Communication ones (media planning, advertising on websites, paper, POP, TV and radio). I also took part in the realization of special projects (such as co-marketing projects with advertising clients), and events (the most representative was “AMICA 50th ANNIVERSARY”, which took place in November, 2012 at Palazzo Serbelloni, Milan.) Show less

Education

  • Università Bocconi
    Master in Marketing e Comunicazione, 109
    2011 - 2012
  • Università degli Studi di Verona
    Laurea in Scienze della Comunicazione, Scienze della Comunicazione
    2007 - 2011
  • Universidad Complutense de Madrid
    Erasmus Program A.A. 2009 - 2010, Facultad de "Ciencias de la Información"
    2009 - 2010

Community

You need to have a working account to view this content. Click here to join now