Chief Operating Officer

• Jul 2022 - Present

Chief Operating Officer

• Jun 2021 - Jul 2022

Head of Student Recruitment, Dy Director

• May 2017 - Jun 2021

• Led the transformation of sales, marketing, client engagement experience, business thought leadership and market development in four MBAs and four Specialized Masters programmes • Managed NTU’s graduate studies business with marketing breakthrough in India, China, Japan and Korea • Created micro-targeting marketing campaigns reaching out to airlines and aviation executives through partnering with IATA, ICAO and FlightGlobal in database EDM campaigns • Designed and implemented overall student admission and marketing strategies • Setup and implemented strategic account management and improved CRM through structured knowledge management framework • Managed marketing agency to support data driven marketing campaigns in achieving business objectives • Participated in global MBA ranking by QUACQUARELLI SYMONDS, Financial Times and The Economist to drive programme’s sales • Nominated to be GRE Business School Advisory Council Member and Executive MBA Council Member Show less

Vice President - International Sales and Marketing

• Oct 2015 - Apr 2017

• Set business goals and strategies for international sales and marketing team in Asia • Managed revenue performance for reporting to board of directors at Baring Private Equity • Led and managed the business unit with revenue, budget and P&L responsibilities • Implemented regional initiatives to drive market share shift from competitors resulted in 40% growth in international student recruitment revenue • Increased recruitment partnership engagement through differentiated new marketing campaigns from competitors like exclusive PSB Admission Day, Inter-School Quiz etc. • Launched PSB Scholarship Test in Asia for the first time and achieved 103% year on year growth for Jul and Aug peak intakes of 2016 • Setup and implemented strategic key account management for agents and schools to reduce cost of acquisition by 20% • Championed External Partners section in Education Excellence Committee for EduTrust award under Committee for Private Education – SkillsFuture Singapore, Ministry of Education Show less

College Director

• May 2010 - Sep 2015

• Oversaw entire company functions like Business Development, Sales, Marketing, Quality Assurance, HR, IT, Finance, Administration, Academics, Student Recruitment/Admission, Library operations, and Building Maintenance with full P&L budgeting responsibility • Provided strategic business directions, marketing and business development plans to drive profitability and improved Raffles brand positioning in targeted markets • Performed financial investment feasibility study to setup and operate new education business in Ahmedabad • Developed and implemented marketing strategies to deepen market penetration and increase outreach through excellent marketing analytics skills and state of the art digital marketing tactics • Led business development and marketing initiatives in India, Africa, Middle Eastern countries and Nepal to promote design education • Grew business into profitability through increasing sales, prudent cost management and organization restructuring within a year. (Increased profits by 147% year-on-year and sales by 26% year-on-year in FY13/14.) • Doubled student population within two years to over 300 students through effective marketing and student recruitment strategies • Led a team of over 50 staff members to deliver quality service and develop industry-relevant skilled professionals • Promoted industry networking to create partnership, internship and placements opportunities • Led institutional fundraising activities for college’s fashion show events and social impact initiatives in the city • Engaged local art and design communities to promote sustainable design awareness and culture • Won the prestigious Edutainment Awards 2014 and 2015 – one of the best design colleges in South India • Won the Global Achievers Foundation Award for Education Business Excellence in 2014 • Won the National Education Achievers Award 2015 in Best Fashion and Design Institute in Bangalore Show less

Regional Director Of Sales And Marketing - APAC

• Jul 2007 - Apr 2010

• Led and executed strategic business development, sales and marketing initiatives with over US$100 million in revenue contribution (Business Travel Agent marketing channel) for more than 200 managed and franchised hotels in APAC • Provided strategic directions and plans for business development, marketing and sales for the APAC hotels. (IHG hotel brands: InterContinental, Crowne Plaza, Holiday Inn, Express by Holiday Inn, Indigo, Candlewood Suites and Staybridge Suites) • Managed full revenue and cost budgeting for the business portfolio • Managed business development and marketing performance of hotels in Asia using well-defined performance management tools • Redesigned strategic marketing and sales plans focusing on emerging markets like China and India to achieve a 28% year-on-year growth in sales in 2007 • Achieved 11% year-on-year growth despite the challenging market conditions during the Global Financial Crisis in 2008 • Negotiated global deal with FCm, an Australian based international travel agency, in 2007 worth US$70 million in business contribution Show less

Regional Business Development Manager (Asia)

• Jun 2005 - Jun 2007

• Headed the business development department to develop Cruise, Hotel, Ferry, Travel Insurance and Railway content businesses for travel agencies in Asia Pacific • Worked with Airlines to upsell non-air products through promotion packaged deals on Abacus online booking platform • Managed the full P&L budget of the business development portfolio for Abacus’ non-air content unit • Led regional marketing offices to develop marketing initiatives in Asia • Achieved more than 40% growth in revenue through value-adding Airlines’ sales with non-air products like travel insurance, hotel and land transfer in Abacus International under Sabre • Influenced senior management of travel supply companies to automate their distribution system through Abacus to develop travel content for travel agency • Negotiated regional deals with international insurance companies like ASSIST CARD and MSIG(AVIVA) to roll out their products in 8 markets within 3 months Show less

Asst. Vice President (International Marketing, Business Development and Cruise Terminal Operations)

• Apr 1997 - May 2005

• Headed two divisions – International Cruise Passenger Terminal and Marketing/International Business Development, managing total turnover of over S$15 million per year • Led strategic international business development and marketing initiatives to position Singapore Cruise Centre (SCC) as the world class cruise hub in Asia • Partnered with CAAS and SIA to benchmark Singapore Airport’s and Airlines’ best practices for improvement in Cruise and Ferry Terminals management • Worked closely with PSA International Business Development team and MapleTree to drive business development opportunities for cruise and waterfront properties in Singapore and internationally. (Successfully created one of the largest waterfront mix-use malls in Asia Pacific – VivoCity and HarbourFront Centre integrated with SCC in Singapore.) • Led due diligence studies for investment and management consultancy projects and presented to board of directors from Temasek Holdings • Explored new business development opportunities with overseas ports including provision of consulting services. International business development projects: US-San Francisco, Spain-Barcelona, Malta, South Korea-Cheju, China-Shanghai, Thailand-Phuket, Philippines-Manila and Malaysia-Malacca • Managed the real estate and operations of cruise terminal in Singapore including P&L financial budgeting, strategic business planning, policy formulation, customer satisfaction and service quality standards monitoring • Managed a team of 20 staff members to drive operations service excellence Show less