Experience

PrizePicks

• United States
• Spectator Sports
• 200 - 300 Employee

• Offline Marketing, Manager

  • Aug 2023 - Present



Right Side Up

• United States
• Advertising Services
• 1 - 100 Employee

• Offline Marketing Consultant

  • Apr 2023 - Aug 2023



Onda

• United States
• Marketing Services
• 1 - 100 Employee

• Integrated Marketing Consultant

  • Mar 2023 - Jul 2023



Heyday

• Technology, Information and Internet
• 100 - 200 Employee

• Head of Offline & Affiliate Marketing

  • Jan 2022 - Feb 2023

  Managing offline channels and building scalable affiliate programs across key brands in our CPG portfolio across both DtC and Amazon. - Planned and launched efficient brand campaign for men’s personal care brand across TV, CTV and OOH - Launched over eight different brands’ DtC affiliate programs, generating positive ROAS in the first year, across multiple categories such as personal care, kitchen, skincare, outdoor, etc. - Continuing to grow all affiliate programs through… Show more Managing offline channels and building scalable affiliate programs across key brands in our CPG portfolio across both DtC and Amazon. - Planned and launched efficient brand campaign for men’s personal care brand across TV, CTV and OOH - Launched over eight different brands’ DtC affiliate programs, generating positive ROAS in the first year, across multiple categories such as personal care, kitchen, skincare, outdoor, etc. - Continuing to grow all affiliate programs through prospecting, recruitment, educating, negotiating contracts and rates, nurturing and continual partner engagement - Managing our Amazon affiliate program generating positive ROAS in a year, across multiple brands Our Publicly Announced Brands: ZitSticka, Risa - co-founded by Eva Longoria Show less Managing offline channels and building scalable affiliate programs across key brands in our CPG portfolio across both DtC and Amazon. - Planned and launched efficient brand campaign for men’s personal care brand across TV, CTV and OOH - Launched over eight different brands’ DtC affiliate programs, generating positive ROAS in the first year, across multiple categories such as personal care, kitchen, skincare, outdoor, etc. - Continuing to grow all affiliate programs through… Show more Managing offline channels and building scalable affiliate programs across key brands in our CPG portfolio across both DtC and Amazon. - Planned and launched efficient brand campaign for men’s personal care brand across TV, CTV and OOH - Launched over eight different brands’ DtC affiliate programs, generating positive ROAS in the first year, across multiple categories such as personal care, kitchen, skincare, outdoor, etc. - Continuing to grow all affiliate programs through prospecting, recruitment, educating, negotiating contracts and rates, nurturing and continual partner engagement - Managing our Amazon affiliate program generating positive ROAS in a year, across multiple brands Our Publicly Announced Brands: ZitSticka, Risa - co-founded by Eva Longoria Show less



Purple

• United States
• Retail
• 700 & Above Employee

• Traditional Media Manager

  • Nov 2019 - Dec 2021

  Managed all offline channels including TV, TVe, podcast, radio, print, OOH and streaming - Increased budget 42% YOY to $27MM + through testing and optimization while maintaining a positive ROAS - Partnered with media buying agencies to deliver on campaign goals through strategy, testing, attribution and results - Drove alignment of data, creative and brand teams to support brand partnerships, and wholesale and retail teams - Developed paid media strategy and managed… Show more Managed all offline channels including TV, TVe, podcast, radio, print, OOH and streaming - Increased budget 42% YOY to $27MM + through testing and optimization while maintaining a positive ROAS - Partnered with media buying agencies to deliver on campaign goals through strategy, testing, attribution and results - Drove alignment of data, creative and brand teams to support brand partnerships, and wholesale and retail teams - Developed paid media strategy and managed spend for D2C, wholesale co-op and Purple O&O showrooms

• Paid Media Specialist

  • Nov 2018 - Nov 2019

  Assisted in managing all offline channels including TV, TVe, podcast, radio, print, OOH and streaming - Managed $15MM + in spend across multiple channels including: TV, radio, podcast, print, OOH, SMS, direct mail, etc - Delivered $577K in revenue by launching SMS with over 200 keywords - Increased cost savings by 100% through negotiation of new audio agency contract - Doubled sales by launching Purple’s first out-of-home campaign for our Factory Outlet Showroom



Sodalicious

• Marketing Manager

  • Jul 2017 - Nov 2018

  - Worked with product development to create go-to-market strategies for new products including product positioning, price, and promotion across all channels - Oversaw all content creation and created localization plan for social media, influencers, ads, etc - Set up systems and tracked ROI for the following: fundraising programs, email platform, digital ads, community outreach, influencer programs, online store, catering program, DoorDash, custom loyalty rewards app and grand openings… Show more - Worked with product development to create go-to-market strategies for new products including product positioning, price, and promotion across all channels - Oversaw all content creation and created localization plan for social media, influencers, ads, etc - Set up systems and tracked ROI for the following: fundraising programs, email platform, digital ads, community outreach, influencer programs, online store, catering program, DoorDash, custom loyalty rewards app and grand openings - Worked with design firm to work on elevating the brand and a total rebrand Show less - Worked with product development to create go-to-market strategies for new products including product positioning, price, and promotion across all channels - Oversaw all content creation and created localization plan for social media, influencers, ads, etc - Set up systems and tracked ROI for the following: fundraising programs, email platform, digital ads, community outreach, influencer programs, online store, catering program, DoorDash, custom loyalty rewards app and grand openings… Show more - Worked with product development to create go-to-market strategies for new products including product positioning, price, and promotion across all channels - Oversaw all content creation and created localization plan for social media, influencers, ads, etc - Set up systems and tracked ROI for the following: fundraising programs, email platform, digital ads, community outreach, influencer programs, online store, catering program, DoorDash, custom loyalty rewards app and grand openings - Worked with design firm to work on elevating the brand and a total rebrand Show less



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• District Sales Leader

  • Mar 2016 - Jul 2017

  • Coach, led and developed the skills and capability of a team of 18 frontline sales representatives responsible for delivering $10.2 million per year in B2B sales for 200+ customers • Completed the year 2016 fifth in the region in small format with 102.9% sales execution • One of 13 hand selected out of 1700+ District Sales Leaders to represent my region on the National District Sales Leader Advisory Board [solving problems, sharing best practices and receiving guidance from top… Show more • Coach, led and developed the skills and capability of a team of 18 frontline sales representatives responsible for delivering $10.2 million per year in B2B sales for 200+ customers • Completed the year 2016 fifth in the region in small format with 102.9% sales execution • One of 13 hand selected out of 1700+ District Sales Leaders to represent my region on the National District Sales Leader Advisory Board [solving problems, sharing best practices and receiving guidance from top leadership] • Led customer development for 200+ accounts including strategic display placement, shopper marketing and correct product mix to yield in mutually profitable results which led to percent sales growth over prior year • Improve existing customer relationships through solution-selling • Led customer and employee change through significant route engineering • Selected and certified as District Sales Leader Trainer, training one District Sales Leader designate through certification

• District Sales Leader Designate

  • Jul 2015 - Feb 2016

  • Completed Direct to Store Delivery training—increased sales in all accounts • Managed a $3.8 million “mini-district” providing 1:1 training and coaching to eight full time employees • Exceeded growth targets by 105% to plan and 106% to prior year through multi-level selling and customer-centric strategic planning • Assisted in recruiting at BYU bringing on nine full time District Sales Leader hires



Qualtrics

• United States
• Software Development
• 700 & Above Employee

• Marketing Intern

  • May 2014 - Dec 2014

  • Generated leads through strategic internet marketing and use of Google AdWords and Google Analytics • Created and monitored competitive intelligence for over 40 companies to assist sales in positioning of products • Created internal and external tools to assist sales team throughout entire sales process • Generated leads through strategic internet marketing and use of Google AdWords and Google Analytics • Created and monitored competitive intelligence for over 40 companies to assist sales in positioning of products • Created internal and external tools to assist sales team throughout entire sales process



Sub Zero Ice Cream & Yogurt

• Utah

• Market Research Analyst

  • Feb 2014 - Apr 2014

  • Developed best online marketing practices to better target consumers • Standardized stores nationwide through consumer testing and product development • Solved store managers’ concerns over consumer and/or employee complaints • Developed best online marketing practices to better target consumers • Standardized stores nationwide through consumer testing and product development • Solved store managers’ concerns over consumer and/or employee complaints



Anti-Human Trafficking Club

• BYU

• President

  • Apr 2013 - Apr 2014

  • Led the Raise Your Grade campaign, focused on petitioning Utah Governor's Office to crack down on child trafficking • Efforts resulted in more letters written to Gov. Herbert than any other state in the US • Organized a coat drive for the Refugee & Immigrant Center-Asian Association of Utah • Led the Raise Your Grade campaign, focused on petitioning Utah Governor's Office to crack down on child trafficking • Efforts resulted in more letters written to Gov. Herbert than any other state in the US • Organized a coat drive for the Refugee & Immigrant Center-Asian Association of Utah



General Mills

• Provo, Utah

• Team Lead and Project Manager Intern

  • Sep 2013 - Dec 2013

  • Led team of four in a marketing and product development project • Conducted and analyzed surveys to find the complaints and expectations of college-aged students • Facilitated focus groups to refine qualitative product ideas • Worked closely with food scientists in developing a product that will increase General Mills’ revenue • Led team of four in a marketing and product development project • Conducted and analyzed surveys to find the complaints and expectations of college-aged students • Facilitated focus groups to refine qualitative product ideas • Worked closely with food scientists in developing a product that will increase General Mills’ revenue



UnitedHealth Group

• Hospitals and Health Care
• 700 & Above Employee

• Intern Team Lead

  • Jan 2013 - Apr 2013

  • Led team of five upper-classmen in HR-internship project • Volunteered proactively to lead student team in client contact and project management • Researched impact of internal employee social networks on new-hire on-boarding • Developed presentation for Human Resource contact at United Health Group • Recognized personally and thanked by client contact • Led team of five upper-classmen in HR-internship project • Volunteered proactively to lead student team in client contact and project management • Researched impact of internal employee social networks on new-hire on-boarding • Developed presentation for Human Resource contact at United Health Group • Recognized personally and thanked by client contact



Brigham Young University Annual Fund

• Provo, Utah

• Associate Caller

  • Jan 2012 - Dec 2012

  • Called BYU Alumni seeking donations for need-based scholarships • Consistently ranked in top 10% from caller pool of 85 employees • Demonstrated ability to build quick rapport with alumni and communicate effectively • Called BYU Alumni seeking donations for need-based scholarships • Consistently ranked in top 10% from caller pool of 85 employees • Demonstrated ability to build quick rapport with alumni and communicate effectively



Aéropostale

• United States
• Retail
• 700 & Above Employee

• Sales Associate

  • Apr 2011 - Dec 2011

  • Maintained the positive image of the brand through quick and knowledgeable customer service • Recognized by store managers for satisfying the most customers' needs • Served customers’ needs efficiently and demonstrated willingness to work overtime when needed • Maintained the positive image of the brand through quick and knowledgeable customer service • Recognized by store managers for satisfying the most customers' needs • Served customers’ needs efficiently and demonstrated willingness to work overtime when needed