Experience

Blavity Inc.

• Technology, Information and Media
• 100 - 200 Employee

• Audience Development Senior Manager

  • Jan 2023 - Present

• Growth Marketing Manager

  • Nov 2021 - Jan 2023

  • Oversee a team of six in the development and implementation of Blavity, Inc.'s social content strategy across brands (Blavity, AfroTech, Shadow & Act, 21 Ninety, Travel Noire and Blavity TV)• Lead marketing team in the development and execution of internal and external marketing campaigns across digital platforms (TikTok, Instagram, Facebook, Twitter, LinkedIn and other emerging platforms) with partners including TheSkimm and Pinterest • Work cross-functionally with editorial, video and experiential teams to generate integrated marketing campaigns for internal events, including AfroTech Conference, AfroTech Executive, Summit21 and more • Spearheaded the establishment of social-first original video content, resulting in a 101% increase in viewer watch time across Blavity, Inc. social platforms• Built and implemented the digital marketing strategy for the highest performing Blavity Original series and podcast, Asking For A Friend — garnering 6M+ MoM reach and resulting in an 115% increase in WoW watch time of Blavity Original content • Owned and executed the marketing strategy for the launch of the Blavity TV app, leading to 15K+ downloads • Collect and report marketing performance data and use insights to inform strategy as well as creative and business decisions• Manage cross-functional marketing calendars ensuring information is up-to-date and adheres to project timetables• Developed and distributed multipurpose project management templates in Asana to maximize task management efficiency • Write, edit and distribute digital newsletters for O&O brands, reaching 360,000+ subscribers daily Show less

• Content Associate

  • Dec 2020 - Nov 2021

  • Create, source and promote content on Blavity, Inc.'s social media platforms (IG, FB, TW) and email newsletters, attracting millions of unique visitors weekly to Blavity.com and AfroTech.com as well as thousands of new followers weekly on Blavity, Inc.'s social media pages (Blavity News, Blavity Politics, AfroTech, Black Tech Green Money, Lunchtable) • Compose creative and engaging copy that connects with the desired audience and aligns with the brand voice• Support marketing team in the development and execution of internal and external marketing campaigns• Collect and report social media and campaign performance data• Design and implement digital media growth strategies to fulfill increasing KPIs• Provide daily community management across Blavity, Inc. brands Show less

• Senior Growth Content Marketer

  • Aug 2020 - Dec 2020

• Senior Content Marketer

  • Sep 2019 - Aug 2020

• Content Marketer

  • Oct 2018 - Sep 2019



The Paley Center for Media

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Curatorial Assistant

  • Jan 2018 - May 2018

  • Provided organizational and research support to The Paley Center’s curatorial team for a variety of public-programming projects including live events and screenings • Provided organizational and research support to The Paley Center’s curatorial team for a variety of public-programming projects including live events and screenings



Brooklyn College (CUNY), Department of Africana Studies

• Brooklyn, NY

• Department Assistant

  • Sep 2017 - Jan 2018

  • Performed administrative duties including typing, copying, faxing, organizing and sorting documents and mail • Performed administrative duties including typing, copying, faxing, organizing and sorting documents and mail



iHeartRadio

• United States
• Entertainment Providers
• 300 - 400 Employee

• Promotions Assistant

  • May 2016 - Jun 2017

  • Crafted social and editorial content for Power 105.1 social media pages (Instagram, Facebook and Twitter) and website, reaching 2.1M+ people daily • Provided marketing support for fast-paced live events, such as Z100 Jingle Ball and Power 105.1 Powerhouse • Segued station music utilizing NexGen digital software• Pulled and edited audio that contributed to topics discussed on-air• Prepped station hosts for artist interviews and on-air shows• Pitched unique ideas for daily live shows and pre-recorded packages Show less

• Programming Intern

  • Jan 2016 - May 2016