Dara Sobaloju

Product Designer at Treepz
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Contact Information
Location
Ibadan, Oyo State, Nigeria, NG
Languages
  • English Full professional proficiency
  • Creoles and pidgins, English-based Limited working proficiency
  • Yoruba Native or bilingual proficiency
  • French Elementary proficiency

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Seun Ogunyemi

Dara and I worked on a project and his delivery was excellent. Working with him was without stress and he made sure he delivered beyond expectations. He was able to put his technical skills to practice with a touch of excellence. The experience was worthwhile and I look forward to more opportunities to work with him. I recommend Dara for every possible opportunity available as I trust in his ability to deliver.

Osamudiamen Gabriel

Israel is a creative writer with good usage of words. He's trustworthy, and patient. His integrity and brilliance is second to none. I will always recommend him based on his writing and creative skills.

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Credentials

  • Product design
    Udacity
    Nov, 2021
    - Sep, 2024
  • IAB Digital Marketing and Media Foundations Certification
    Google
    Feb, 2019
    - Sep, 2024
  • Microsoft Office
    Obafemi Awolowo University, Ile Ife, Nigeria
    Jul, 2015
    - Sep, 2024
  • Content Strategy
    HubSpot Academy

Experience

    • France
    • Product Designer
      • Aug 2022 - Present

      Treepz is building Africa's largest car rental marketplace in Africa with more than two million customer journeys completed across Nigeria, Ghana, Kenya, and Uganda. I am presently contributing my quota to the vision by improving our users' experience with our products. Treepz is building Africa's largest car rental marketplace in Africa with more than two million customer journeys completed across Nigeria, Ghana, Kenya, and Uganda. I am presently contributing my quota to the vision by improving our users' experience with our products.

    • Nigeria
    • Financial Services
    • 400 - 500 Employee
    • Product Designer
      • Feb 2022 - Present

      - Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces. - Worked with design teams, project managers and business analysts to create intuitive and easy-to-use software. - Spoke with users at every phase of the design to understand their needs and how our platform meets or could meet it. - Analyzed user feedback to influence future UX updates, ameliorating user concerns and pain points during subsequent patch cycles. - Researched and proposed new solutions to make the app more user-friendly. - Created user journey maps, information architecture and affinity mapping for the retail insurance management system. - Tested app at different design and production stages to assess conformance with designs. - Documented each step in the product's design process for use in manuals. - Learned new skills and applied them to daily tasks to improve efficiency and productivity. Show less

    • Nigeria
    • International Trade and Development
    • Product Marketing Manager
      • Feb 2021 - May 2022

      - Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability. - Negotiated and closed long-term agreements with new clients in assigned territory. - Supported in app redesign to improve user experience through appropriate user research and testing. - On-boarded over 10,000 farmers and 175 business through partnerships and user interviews/relations. - Improved user retention on web app by 45% in two months. - Performed research to uncover potential target areas, markets and industries. Show less

    • Nigeria
    • IT Services and IT Consulting
    • Product Designer
      • Jan 2022 - Mar 2022

      - Suggested enhancements to product design that would improve user experience. - Brainstormed with peers and other members of the design team to determine enhancements and product features. - Designed UIs within frontend web frameworks, exploiting associated templates and tools to shorten development times. - Converted project specifications into sketches and wireframes that would be used to create a product. - Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces. - Carried out user surveys and interviews in the bid to design a product that solves the target audience's problems. - Collaborated with teammates to deliver valuable features meeting business and customer needs. - Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions. Show less

    • Nigeria
    • Human Resources Services
    • Creative Lead
      • Jan 2019 - Feb 2022

      - Revamped work strategies and processes to accomplish agency objectives. - Managed campaigns with specific focuses in order to meet customer needs and creative visions. Anticipated design issues and proved to be proactive in developing effective solutions. - Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content. - Wrote and proofread blog and social media posts, website copy and articles. - Revamped work strategies and processes to accomplish agency objectives. - Managed campaigns with specific focuses in order to meet customer needs and creative visions. Anticipated design issues and proved to be proactive in developing effective solutions. - Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content. - Wrote and proofread blog and social media posts, website copy and articles.

    • Nigeria
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Visual Designer
      • Oct 2021 - Dec 2021

      - Designed 175 pages presentation slide for a Central Bank of Nigeria (CBN) training on Blockchain and Cryptocurrencies. - Designed 213 pages presentation slide for training on Cryptocurrencies for law enforcement agencies and security experts. - Designed a business proposal on building a smart contract application for Nigeria Security Printing and Minting Plc (NSPMC) on the QUORUM blockchain. - Designed 175 pages presentation slide for a Central Bank of Nigeria (CBN) training on Blockchain and Cryptocurrencies. - Designed 213 pages presentation slide for training on Cryptocurrencies for law enforcement agencies and security experts. - Designed a business proposal on building a smart contract application for Nigeria Security Printing and Minting Plc (NSPMC) on the QUORUM blockchain.

    • Head of Design and Partnerships
      • Jan 2019 - Aug 2021

      - Managed and inspired team with design direction, pushing the quality of design work and helping drive impact through teams. - Led and performed market research to identify product design opportunities and quantify the business case for new projects. - Spoke to process, design goals and team vision as the leader of strategy and vision. - Joined business development meetings and supported market outreach plans to improve business development. - Managed and inspired team with design direction, pushing the quality of design work and helping drive impact through teams. - Led and performed market research to identify product design opportunities and quantify the business case for new projects. - Spoke to process, design goals and team vision as the leader of strategy and vision. - Joined business development meetings and supported market outreach plans to improve business development.

    • Student Intern
      • Apr 2018 - Feb 2019

      • Planned schedule for crop rotation, plantings and harvest. • Inspected Maize and Rice fields for crop condition and disease. • Worked on cultivation plans for crop production operations. • Used recognized breeding practices to stabilize and improve stock. • Analyzed soil to measure optimum fertilizer for maximum crop production. Repaired established lawns using seed mixtures and fertilizers recommended for particular soil type and lawn location. • Led a group of 36 farm workers. • Used effective communication skills and an emphasis on customer satisfaction to consistently sell farm produce at a cost-effective price. Show less

    • Member of the Board of Directors
      • Nov 2017 - Jan 2019

      • Led team of 8 staff writers in production of content for daily newspaper.• Delegated and tracked each staff member's assignments to ensure deadlines adherence.• Hired, trained, and provided daily direction for 10 employees.• Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.• Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.• Proofread, edited, and evaluated final copy to verify content aligned with established guidelines.• Monitored social media and online sources for industry trends.• Improved readership of publications through readers’ engaging content and feedback. Show less

    • Journalist
      • Dec 2016 - Jan 2019

      - Wrote, edited and produced stories for multiple platforms, including Internet and digital channels.- Performed research and checked all facts to maintain high standard of journalistic integrity.- Pursued and developed stories independently and for assignment, covering range of topics.- Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.

    • Nigeria
    • Newspaper Publishing
    • 1 - 100 Employee
    • News Reporter
      • Oct 2015 - Nov 2016

      - Wrote, edited and produced stories for multiple platforms, including Internet and digital channels. - Performed research and checked all facts to maintain high standard of journalistic integrity. - Pursued and developed stories independently and for assignment, covering range of topics. - Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation. - Wrote, edited and produced stories for multiple platforms, including Internet and digital channels. - Performed research and checked all facts to maintain high standard of journalistic integrity. - Pursued and developed stories independently and for assignment, covering range of topics. - Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.

Education

  • Obafemi Awolowo University
    Bachelor's degree, Soil Sciences
    2015 - 2020

Community

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