Dara Patton
Wine Club and Loyalty Specialist at Crimson Wine Group- Claim this Profile
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Bio
Experience
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Crimson Wine Group
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United States
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Wine & Spirits
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1 - 100 Employee
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Wine Club and Loyalty Specialist
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Jan 2021 - Present
Napa, California, United States Serve wine club members and repeat customers across all brands for Crimson Wine Group. Coordinate and perform centralized wine club operations, member care, project management responsibilities, and direct to consumer sales for the CWG portfolio.
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Pine Ridge Vineyards
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Beverage Manufacturing
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1 - 100 Employee
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Concierge
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Dec 2019 - Jan 2021
Napa, Ca Ensure an outstanding experience for Pine Ridge guests by providing a positive first point of contact. Make reservations, recommend Pine Ridge experiences, and manage flow of guest traffic in tasting rooms.
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University of California, Berkeley
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United States
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Higher Education
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700 & Above Employee
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Associate Director, Employer Relations
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May 2016 - Sep 2019
• Manage Employer Relations unit of the Career Center including direct supervision of 6 professional staff • As a senior manager, meet regularly with Executive Director and Senior Associate Director to determine and review strategies, priorities and budget for a 35-person department • Set priorities and goals for the year and continuously evaluate and alter core and specialized services in response to changes in job market and recruiting practices • In partnership with Assistant… Show more • Manage Employer Relations unit of the Career Center including direct supervision of 6 professional staff • As a senior manager, meet regularly with Executive Director and Senior Associate Director to determine and review strategies, priorities and budget for a 35-person department • Set priorities and goals for the year and continuously evaluate and alter core and specialized services in response to changes in job market and recruiting practices • In partnership with Assistant Director, determine approaches to revenue generation to support the Career Center’s dependence on external sources for a minimum of $750k annually • Review and determine policies and procedures for staff so they can effectively support customers • Co-lead committee to optimize engagement with Handshake career management system
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Assistant Director, Employer Relations
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Sep 2011 - Apr 2016
Berkeley, CA • Co-led effort to transition to Handshake career management system. Provided feedback to system developers to modify modules and functions that meet our center’s needs • As an Employer Relations team manager and Career Center management team member, made strategic, data-informed decisions to improve services and operations • Developed mutually beneficial cross-campus partnerships with departments such as the LEAD Center, EECS Department and the University Partnership… Show more • Co-led effort to transition to Handshake career management system. Provided feedback to system developers to modify modules and functions that meet our center’s needs • As an Employer Relations team manager and Career Center management team member, made strategic, data-informed decisions to improve services and operations • Developed mutually beneficial cross-campus partnerships with departments such as the LEAD Center, EECS Department and the University Partnership Program • Oversaw Berkeley Circle partnership program generating over $200K per year. Revised donation structure to tiered model resulting in significant increase in revenue • Ran all career fairs, consistently exceeding revenue projections including approximately $1M in 2015-16 and student / employer attendance goals • Oversaw Employer-100 program to enhance professional staff career and industry expertise. • Provided feedback and guidance to administrative staff as a member of employer relations management team, including policy interpretation and decision making • Regularly consulted with employers to maximize their campus recruitment strategy
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Assistant Director, Counseling
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2006 - Sep 2011
• In partnership with Associate Director, determined strategy for implementing counselor unit vision. Gathered and reported data to inform strategy and policy decisions • Supervised and evaluated performance of up to 7 professional Career Counselors • Led Pre-health student advising strategy and services, including key partnerships with academic departments • Led Business Team to develop and implement the Business Career Portfolio, a comprehensive, strategic plan of services and… Show more • In partnership with Associate Director, determined strategy for implementing counselor unit vision. Gathered and reported data to inform strategy and policy decisions • Supervised and evaluated performance of up to 7 professional Career Counselors • Led Pre-health student advising strategy and services, including key partnerships with academic departments • Led Business Team to develop and implement the Business Career Portfolio, a comprehensive, strategic plan of services and programs for Haas School and other business-minded undergraduates • In response to reduction in budget and resources, initiated and led Links to Success team to design and deliver programs tailored to undergraduate Letters and Science students
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University of California, Berkeley
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United States
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Higher Education
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700 & Above Employee
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Career Counselor
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1998 - 2006
• Advised employers, including top financial services, accounting, management consulting and Fortune 500 companies, about optimal strategies for recruiting business-minded undergraduates • Co-led launch and design of Planning Your Future career planning model • As a member of the unit Appreciation Group, evaluated staff needs and preferences to design and implement effective morale-building programs and activities • Led teams of counselors to coordinate recruiting kick-off events and… Show more • Advised employers, including top financial services, accounting, management consulting and Fortune 500 companies, about optimal strategies for recruiting business-minded undergraduates • Co-led launch and design of Planning Your Future career planning model • As a member of the unit Appreciation Group, evaluated staff needs and preferences to design and implement effective morale-building programs and activities • Led teams of counselors to coordinate recruiting kick-off events and co-coordinated major career fairs • Coordinated annual recruitment of career counseling interns and completed onboarding protocols. Supervised a counseling intern. Designed and implemented year-long group supervision and training plan • Hired, trained and supervised up to 9 student Peer Advisors each year for 4 years • Counseled students and alumni to help them overcome barriers and move forward with career and graduate school planning, job and internship searches • Designed, planned and delivered workshops and programs for specific populations including business, economics and liberal arts students Show less
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Training Coordinator
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1994 - 1997
• Coordinated and scheduled on-site and off-site classes to meet employee and management needs. Collaborated with local colleges to implement MBA, undergraduate and technical training programs • Assisted Director with on-site interviews of college student management trainee and intern candidates • Tutored employees in basic reading, writing and spelling
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Recruiter and Account Executive
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1991 - 1994
• Successfully established new accounts and managed existing ones by developing enduring customer relationships with human resources and information systems managers and executives • Sourced, interviewed and placed job applicants in temporary, technical employment positions
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Education
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San Francisco State University
MS, Counseling -
UC Irvine
BA, Psychology -
California State University-East Bay
Certificate, Human Resources Management