Dara Gibson

Marketing Director at Downtown Mesa Association
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Management of Association/Non-Profit, Institute of Organizational Management (IOM)
    U.S. Chamber of Commerce Foundation
    Jan, 2007
    - Oct, 2024
  • Chandler Leadership Institute
    Chandler Chamber of Commerce
    Nov, 2005
    - Oct, 2024

Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing Director
      • Sep 2022 - Present
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Events Director
      • Apr 2022 - Sep 2022
    • United States
    • Civic and Social Organizations
    • Director Of Development
      • Mar 2017 - Dec 2021

      • Design and execute all (4) fundraising events and campaigns including four annual fundraising events, third party events and three direct mail campaigns. Includes organizational messaging and brand standards. • Develop, create, recruit speakers and deliver presentations at community outreach and events. • Created virtual on-line events with speakers and videos. Implemented on-line through cell phone giving. • Manage content for social media channels and Web site. • Speaking engagements to recruit donors, establish key partnerships to future develop of programs. This also includes tours of the facility. • Create correspondence/messaging to donors, supporters, sponsors and partners using PowerPoint and/or video content. • Rolled out rebranding of organization and implements brand standards. Pre and post standards of delivery. • Responsible for annual fundraising budgets and financial reporting for operational budgets. • Created development plan with quarterly goals. • Responsible for donor stewardship with thank you letters, phone calls, emails, inviting for tours of the facility. • Database cross check, research and details of entries. Training to other staff members. • Currently implementing Bloomerang - CRM • Solicit and cultivate donors who are identified for the purpose of grants/sponsorships and support; Build relationships with these donors and implement best stewardship practices. Received many donations but one notable was a $10,000 check by a donor over luncheon for explaining the organization. • Provide leadership direction to two employees (volunteer management & community engagement coordinator) • Implements and identifies, cultivate and develop corporate strategies for partnerships, engagement and sponsorships. • Build, maintain relationships with partners, including corporate, community stakeholders and individual donors. • Oversee two volunteer boards: Fundraising and PR/Marketing.

    • Tempe Coalition Coordinator
      • May 2014 - Mar 2017

      • Wrote and oversaw federal grants to reduce underage drinking and drug use within the Tempe community that brought in $650,000 over a five year period. • Collaborated with constituents (city council, law enforcement, school district superintendents, civic organizations, parents, teens and young adults) to build a strong cohesive coalition; Developed strategic plans and communication campaigns through out public spaces within the City of Tempe. • Implementation of workshops at public schools. • Coordinated and facilitated “Keep our Kids Safe” Town Hall at Corona Del Sol HS. Emcee- Catherine Anaya, speakers knowledgeable on recent drug trends and how to manage cell phone safety with teens, presenters volunteers, marketing materials and social media avenues. • Advanced the agency’s PR/marketing plans via enhanced Web site content and social media posts as well as brochure development, etc. • Provided grant reporting and action plans as well as executed surveys, focus groups and key informant interviews. • Collected and evaluated data to improve the effectiveness of the coalition’s strategies. • Formed alliances with other coalitions in surrounding cities to collaborate on partnership possibilities to include local law enforcement and local city council members. • Coordinated all communications, programs, donors, logistical plans as well as developed and built long-term strategies. • Supervised and managed employees, volunteers, vendors and grants. • Financial oversight and budgeting. Marinating records, supplies while supporting the program.

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Special Event Coordinator
      • Jan 2014 - May 2014

      • Planned and executed fundraising events; Solicited and secured silent auction and ticket sales; Oversaw social media channels. • Managed committees, volunteers and board members. • Coordinated all event logistics; Solicited sponsorships and contracts; Negotiated vendor contracts; Created and adhered to budgets regarding the events. • Possessed strong organizational skills and attention to detail for every aspect of these events including creating timelines, secure speakers, writing speeches, resolving unforeseen event issues.

    • Executive Director
      • Jun 2013 - Dec 2013

      • Fundraising: filed grant applications, managed in-kind donations, planned events and oversaw community outreach campaign; Secured and solicited sponsors. • Program management and objectives to include updates to annual strategic plan and overall achievement. • Recruited, trained, created goals, developed effective strategies for management of over 150 volunteers; Supervised staff of one. • Managed all social media channels and web site content. • Collaborated with local non-profits, community and civic organizations on partnerships including the Chandler Compadres, Fans Across America and For Our City in Chandler, AZ • Developed and collected data for measurement of services provided increase in donations.

    • United States
    • Higher Education
    • 700 & Above Employee
    • ASU- College of Technology and Innovation- Development Relations Professional
      • Jan 2012 - Jun 2013

      ASU- College of Technology and Innovation- Development Relations Professional - Development & Stewardship • Was responsible for development and stewardship efforts – developed and maintained relationships with prospects and current donors. Built and maintained relationships with donors. Cultivated and secured scholarships. Solicited and finalized contributions. • Identified and fostered relationships with members of the Dean’s Club that included members of Go Daddy. • Handled all written communications to thank donors in a timely manner. • Created goals and budgets of $500,000 for the department. • Planned, coordinated and executed the annual Scholarship Luncheon, bi-annual Breakfast with the Dean and other mixer events with community partners.

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Director of Events
      • Oct 2009 - Jan 2012

      • Coordinated/was responsible for logistics, production, budget, marketing materials, sponsorship and grant proposals as well as produced the annual Fashion Gala, which netted $1.1 million in 2011. • Lead management of three volunteer boards including Fresh Start Auxiliary Board, East Valley Fresh Start and Gala Planning Committee. Recruited new members for each board. • Organized and directed the Golf Tournament, East Valley Dinner and East Valley Breakfast including all logistics, collateral, supervision of staff, working with volunteers and event planning. This event raised over $400,000 for the organization. • East Valley Fresh Start liaison work included meeting coordination and communications; Wrote and implemented strategic plans regarding board roles, programs and services; Created budget processes which led to strong fiscal management of over $100,000 commitment a year. • Managed third party events for fundraising purposes. • Solicited and cultivated donors who were identified as a good fit and could assist with funding a gran or sponsorship; Supported and built relationships with donors while implementing best stewardship practices. • Directed four employees: two development support of events, contractor for golf tournament and Gala, also included an assistant and several vendor partners for events. • Oversaw Raisers Edge database.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Vice President of Communications & Ostrich Festival
      • Jan 2004 - Sep 2009

      • Coordinated and planned the annual, three-day Ostrich Festival with more than 100,000 people in attendance. • Secured and organized community acts for community stage. • Sold and managed sponsors, built relationships with sponsors and donors. • Obtained required city and state licenses. • Responsibilities also included printing of promotional collateral; facilitating and coordinating committee meetings; organizing, recruiting, training and supervising over 200 volunteers; directing liaisons with City, promoters and board members. • Collaborated with local non-profits, community and civic organizations on partnership possibilities. • Oversaw East Valley Business EXPO - responsibilities included marketing, PR and securing sponsorships for 1,500 attendees and 140 vendors. • Maintained and updated the Chamber’s Web site with new member information, staff and board changes, calendar of events, ribbon cuttings, uploaded newsletters as well as other communications including mass emails to membership. • Managed deadlines and created monthly newsletter, edited articles for newsletter as well as bulk mailings. • Coordinated and produced official Chandler City Map and Chamber’s membership directory.

Education

  • Arizona State University
    Bachelor of Science - BS, Sociology
    1979 - 1990
  • Arizona State University
    Bachelor, Sociology

Community

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