Head of Marketing

• Mar 2022 - Present

Marketing Manager - Strategy and Operations

• Sep 2019 - Mar 2022

- Owns the strategy and operational focus which underpins the marketing department ensuring that ARKK and its products are correctly promoted and positioned in the market.- Implementation and management of key systems to improve marketing’s effectiveness and delivering subsequent reporting to provide visibility over key marketing campaigns.- Executed the ARKK 2020 rebrand from initial design concepts through to website launch and activation.

Marketing Manager

• Jan 2018 - Sep 2019

Marketing Executive

• Mar 2015 - Dec 2017

- Leading the content marketing initiatives for 2017 for over 10 different financial reporting solutions - Generating content for a variety of sources including webpages, thought leadership pieces, blogs, e-mails, presentations and printed collateral- Organising Business Development strategies to increase engagement, account growth and new business- Writing concise and technical updates from European Regulators about upcoming legislation- Leading the social media strategy for 2015/16/17- Using Photoshop to improve design elements of our website, collateral and blog content- Organising Events from the initial scoping discussion all the way through to attending and networking on the day- Devising multi-channel marketing campaigns for a variety of products and services- Managing the client and prospect databases using Pardot and Sugar CRM- Co-ordinating PR strategy with journalists and publishers of relevant industry publications Show less

Digital Team Member

• Oct 2014 - Mar 2015

I worked within the Digital team to increase the reach and success of Macmillan's Winter campaigns. I began by conducting extensive research into 2014 fundraising drives, and produced concise reports and evaluations of the successes and areas to improve upon in the future. I generated content for the Macmillan Wonderland Facebook and Twitter pages and organised a schedule for engaging with potential fundraisers. I co-ordinated the social media coverage of Macmillan's Winter Wonderland press night with over 200 guests. Towards the end of my time at the charity I worked on the main Macmillan account, and replied to and engaged with Macmillan's 200,000 Twitter followers. Show less

Market Development

• Oct 2013 - May 2014

My responsibilities at Concur included data management, educating new prospects about our software, and arranging meetings for my executives. I developed relationships with key decision makers within our client base, primarily working with Financial Controllers and Directors. I developed my knowledge of the business travel and expense industry which has led to a greater understanding of budget setting. My responsibilities at Concur included data management, educating new prospects about our software, and arranging meetings for my executives. I developed relationships with key decision makers within our client base, primarily working with Financial Controllers and Directors. I developed my knowledge of the business travel and expense industry which has led to a greater understanding of budget setting.

Research and Marketing Intern

• Jul 2012 - Oct 2012

Make It Happen Media are developing an App to draw customers back to Britain’s High Street. I conducted research into app market and created database of businesses to contact. Provided analytical data and advice to Company Directory. Worked with the marketing team to design the app and create promotional posters for Make It Happen Media. Ran the Twitter and Facebook accounts for the company. Make It Happen Media are developing an App to draw customers back to Britain’s High Street. I conducted research into app market and created database of businesses to contact. Provided analytical data and advice to Company Directory. Worked with the marketing team to design the app and create promotional posters for Make It Happen Media. Ran the Twitter and Facebook accounts for the company.