Marketing Coordinator

• Nov 2022 - Present

Marketing Coordinator

• May 2021 - Jul 2021

• Responsible for the leadership of 2 analysts assigning roles and monitoring performance.• Strategic management of social media communication: Facebook, Instagram, Pinterest, YouTube, Blog and Institutional Website.• Creation of 360º Marketing plans considering the online customer journey to reach the target audience developing actions to strengthen the brand.• Interface with other departments of the company to understand the marketing needs and develop strategies to achieve the objectives of the company.• Responsible for communication and support in the projects of the Innovation Hub. Show less

Senior Marketing Analyst

• Jul 2018 - May 2021

• Branding planning for the product brands, online and offline strategy for launch and communication campaigns, analyzing KPIs to measure results and develop action plans.• Coordination of strategic planning, portfolio restructuring and development of materials to support the distribution of products for market launch. • Development of strategy for Internal Communication, and Sales Convention to achieve a change in organizational culture and communication alignment with the professionals.• Development of Safety Campaigns with the Safety and Environment team in order to minimize accidents in the production units resulting in the reduction of accidents.• Performance of Employee Engagement actions to improve the organizational climate and the employee's experience. • Elaboration of the annual calendar of internal and external campaigns, performing strategic planning for the execution of the actions. Show less

Marketing Analyst

• Aug 2014 - Jul 2018

• Development of 360° campaigns to strengthen product brands, focused on strategy and Go To Market.• Management of the annual marketing plan, with the retail and distribution channel, ensuring the implementation of actions according to the stipulated budget.• Responsible for the events and relationship activities with the company's main clients, visiting clients, analyzing market strategies and elaborating action plans, according to each client. • Responsible for guiding agencies, partners and internal areas in the development of actions, activities and POS pieces.• Organized internal Sales/Trade Marketing and Sales Convention events, performing the quotation and choice of suppliers, selection of speakers, organization of content, purchase of gifts and monitoring of events. Show less

Junior Marketing Analyst

• Apr 2013 - Jul 2014

• Support in the development of marketing actions in partnership with customers for brand strengthening at the POS and support in the creation of POS material and launch of new product line.• Responsible for controlling the annual Marketing budget considering the strategic planning of each action. • Organization, follow-up and support to Trade Marketing, executing POS actions and developing the brand strategy.• Support to the commercial team participating in meetings with customers in order to ensure the strategy of the Marketing actions and correct use of the Brand Guide. Show less

Marketing Assistant

• Apr 2012 - Mar 2013

• Support in the development and implementation of marketing campaigns for launching new brands and products, being responsible for all operational support in the development of actions in partnership with major customers.• Responsible for the creation, production and distribution of gifts for the commercial and trade teams.• Management and budget control of marketing actions.

Marketing Intern

• Jul 2010 - Mar 2012

• Worked in Budget control in order to verify expenses versus forecast.• Support in operational demands in the launching of new Marketing campaigns and support in actions with internal and external clients.