Experience

TapClicks

• United States
• Advertising Services
• 100 - 200 Employee

• Vice President Strategic Partnerships

  • Oct 2022 - Present

  Montreal, Quebec, Canada - Driving revenue growth by skillfully developing and executing strategic partnerships and business development initiatives. - Proactively seeking and securing valuable collaborations with key industry players, while crafting and deploying go-to-market strategies for innovative products and services. - Nurturing and managing relationships with vital stakeholders, including C-suite executives, influential thought leaders, and potential partners. - Showcasing a deep understanding of the… Show more - Driving revenue growth by skillfully developing and executing strategic partnerships and business development initiatives. - Proactively seeking and securing valuable collaborations with key industry players, while crafting and deploying go-to-market strategies for innovative products and services. - Nurturing and managing relationships with vital stakeholders, including C-suite executives, influential thought leaders, and potential partners. - Showcasing a deep understanding of the marketing technology landscape, bolstered by exceptional communication and negotiation skills. - Positioning the company at the vanguard of the constantly changing MarTech landscape by identifying and capitalizing on emerging business opportunities. - Masterminding strategies and tactics through crucial operational processes to drive leveraged growth opportunities and enable seamless cross-collaboration among relevant stakeholders. Show less



TapCanada

• Canada
• Software Development
• 1 - 100 Employee

• Board Member

  • Nov 2022 - Present

  Montreal, Quebec, Canada



Adverity

• Austria
• Software Development
• 200 - 300 Employee

• Business Development Director, North America

  • Dec 2021 - Oct 2022

  Montreal, Quebec, Canada ◦Leading the expansion of Adverity’s SaaS business across the Canadian market. ◦Engaging and influencing decision makers in regard to their marketing data and -analytics strategy and operations. ◦Driving data strategy and growth for the Financial Services, Insurance, and Government vertical across North America. ◦ Contributing to thought-leadership and awareness building initiatives such as events, press releases, and speaking engagements across multiple markets. ◦Collaborating… Show more ◦Leading the expansion of Adverity’s SaaS business across the Canadian market. ◦Engaging and influencing decision makers in regard to their marketing data and -analytics strategy and operations. ◦Driving data strategy and growth for the Financial Services, Insurance, and Government vertical across North America. ◦ Contributing to thought-leadership and awareness building initiatives such as events, press releases, and speaking engagements across multiple markets. ◦Collaborating with senior marketing executives to establish Adverity as the premier ETL and marketing analytics partner through positioning, messaging, and digital marketing tactics. ◦Building valuable strategic partnerships with agencies and consultants across Canada to onboard net new referral/reseller partners and accelerate growth. ◦Demonstrating Adverity’s solutions and its capabilities to potential clients via web and live demo. Show less



dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• Vice President, Data & Technology Strategy

  • Feb 2020 - Dec 2021

  Montreal, Canada Area Setting the vision and strategy for the new data & technology function within dentsu’s media line of business Executive Committee. • Designing and building the data architecture, data analytics, visualization pipeline, and data governance standards to provide measurable insights to regional and multinational clients such as JLR, P&G, and Loblaw’s. • Selecting and training a team of strategists, data engineers, and analysts to monitor extract, transform, load (ETL) process and ensure clean… Show more Setting the vision and strategy for the new data & technology function within dentsu’s media line of business Executive Committee. • Designing and building the data architecture, data analytics, visualization pipeline, and data governance standards to provide measurable insights to regional and multinational clients such as JLR, P&G, and Loblaw’s. • Selecting and training a team of strategists, data engineers, and analysts to monitor extract, transform, load (ETL) process and ensure clean data warehousing for further analysis. • Orchestrating advanced analytics features using machine learning and statistical models to automate insights delivery such as anomaly detection, ROI optimization, and budget forecasting. • Strengthening strategic partnerships with Google, and Amazon by driving business certifications across the media line of business. • Ensuring adherence to Canadian data privacy laws yet uncovering innovative ways to match consumer data without breaching personally identifiable information (PII) compliance by striking data partnerships with leading providers in Canada. • Championing business model pivot within line of business focusing on technology and consulting services to future-proof the business and increase margins Show less



EMBA McGill HEC Montréal

• Canada
• Higher Education
• 1 - 100 Employee

• Executive MBA 2021

  • Sep 2019 - Mar 2021

  Montreal, Quebec, Canada Premier EMBA program in Canada, the McGill - HEC Montreal EMBA is a unique fully bilingual 18-month graduate degree engineered by pioneering managerial science professor Dr. Henry Mintzberg



BIXLER

• Director, Data Architecture

  • Jul 2019 - Feb 2020

  Montreal, Canada Area • Spearheading Ecom store revamp by launching a new user-friendly site that is optimized for speed and performance following my audit of its AWS and Magento stack, resulting in cost savings of 90%. • Leading team of engineers and marketing managers toward collaboration and achieving higher standards of execution. • Planning quarterly web/mobile development roadmap that improved team workflow between IT and Marketing departments. • Day-to-day data monitoring and reporting, updating… Show more • Spearheading Ecom store revamp by launching a new user-friendly site that is optimized for speed and performance following my audit of its AWS and Magento stack, resulting in cost savings of 90%. • Leading team of engineers and marketing managers toward collaboration and achieving higher standards of execution. • Planning quarterly web/mobile development roadmap that improved team workflow between IT and Marketing departments. • Day-to-day data monitoring and reporting, updating Enhanced Ecom data layers with Google Tag Manager and Google Analytics. Show less



Pixelbug (acquired)

• Canada
• Software Development
• 1 - 100 Employee

• Managing Director

  • May 2012 - Aug 2019

  Montreal, Canada Area, Silicon Valley & Dubai, UAE - Orchestrated the strategic vision, mission, and brand identity of Pixelbug Technologies, leading to successful six figure fundraising in venture capital and subsequent acquisition in January 2019. - Led the development and marketing roadmap for AR/VR product innovation, focusing on both proprietary and commissioned augmented reality and artificial intelligence solutions. - Drove sustainable business growth across North America, Europe, and the Middle East, resulting in an annual revenue… Show more - Orchestrated the strategic vision, mission, and brand identity of Pixelbug Technologies, leading to successful six figure fundraising in venture capital and subsequent acquisition in January 2019. - Led the development and marketing roadmap for AR/VR product innovation, focusing on both proprietary and commissioned augmented reality and artificial intelligence solutions. - Drove sustainable business growth across North America, Europe, and the Middle East, resulting in an annual revenue increase of over USD 2 million. - Efficiently structured and managed cross-functional teams comprising 32 professionals, including on-site and remote engineers, 3D artists, and operations personnel. - Negotiated complex multi-year contracts with multinational conglomerates such as P&G and Nestlé. - Represented the company at major international technology and entrepreneurship conferences, enhancing brand presence and establishing industry connections. Show less



PUMA Group

• Germany
• Sporting Goods Manufacturing
• 700 & Above Employee

• Web Manager

  • Jul 2007 - Apr 2012

  • Managed all online and social media initiatives while optimizing brand messaging based on a data-driven approach. • Managed relationships with global media agencies. • Helped negotiate multi-million-dollar media budgets with key stakeholders. • Secured brand ambassadors though various cross-marketing initiatives with F1 drivers and high-profile fashion designers.