Daniel Yates
Marketing Manager at SunDance Marine USA- Claim this Profile
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Topline Score
Bio
Peter S.
I had the pleasure of working with Dan as my Creative Director. With the daunting task of sending the organization through a renaming and rebranding initiative, Dan came through with flying colors. Working closely with all stakeholders in the organization, Dan led senior management and the board of directors through the detailed process of renaming the organization to better reflect our mission and to reinforce the connection with our clients. From there, Dan led the design of new logos, collateral, television ads, digital assets, educational materials and wearables. Literally having to touch more than 1,000 individual items and with less than 60 days from conception to implementation, we went live with no issues - not one. Dan was instrumental in making this happen - not just as a creative director, but as a leader of people and processes. The result was monumental growth in client acquisition, retention and measurable lifetime value - not to mention client education that made a real difference in the lives of our clients. It also resulted in winning numerous awards including multiple Forbes Best of Web, Webby's and education awards. Dan's confident, hardworking, but humble nature encourages people to come into the process and create experiences that move people and change behavior. And that is just one example.
Dewane Pace
Dan is very talented and creative. His abilities and energy took our image and profile to the next level.
Peter S.
I had the pleasure of working with Dan as my Creative Director. With the daunting task of sending the organization through a renaming and rebranding initiative, Dan came through with flying colors. Working closely with all stakeholders in the organization, Dan led senior management and the board of directors through the detailed process of renaming the organization to better reflect our mission and to reinforce the connection with our clients. From there, Dan led the design of new logos, collateral, television ads, digital assets, educational materials and wearables. Literally having to touch more than 1,000 individual items and with less than 60 days from conception to implementation, we went live with no issues - not one. Dan was instrumental in making this happen - not just as a creative director, but as a leader of people and processes. The result was monumental growth in client acquisition, retention and measurable lifetime value - not to mention client education that made a real difference in the lives of our clients. It also resulted in winning numerous awards including multiple Forbes Best of Web, Webby's and education awards. Dan's confident, hardworking, but humble nature encourages people to come into the process and create experiences that move people and change behavior. And that is just one example.
Dewane Pace
Dan is very talented and creative. His abilities and energy took our image and profile to the next level.
Peter S.
I had the pleasure of working with Dan as my Creative Director. With the daunting task of sending the organization through a renaming and rebranding initiative, Dan came through with flying colors. Working closely with all stakeholders in the organization, Dan led senior management and the board of directors through the detailed process of renaming the organization to better reflect our mission and to reinforce the connection with our clients. From there, Dan led the design of new logos, collateral, television ads, digital assets, educational materials and wearables. Literally having to touch more than 1,000 individual items and with less than 60 days from conception to implementation, we went live with no issues - not one. Dan was instrumental in making this happen - not just as a creative director, but as a leader of people and processes. The result was monumental growth in client acquisition, retention and measurable lifetime value - not to mention client education that made a real difference in the lives of our clients. It also resulted in winning numerous awards including multiple Forbes Best of Web, Webby's and education awards. Dan's confident, hardworking, but humble nature encourages people to come into the process and create experiences that move people and change behavior. And that is just one example.
Dewane Pace
Dan is very talented and creative. His abilities and energy took our image and profile to the next level.
Peter S.
I had the pleasure of working with Dan as my Creative Director. With the daunting task of sending the organization through a renaming and rebranding initiative, Dan came through with flying colors. Working closely with all stakeholders in the organization, Dan led senior management and the board of directors through the detailed process of renaming the organization to better reflect our mission and to reinforce the connection with our clients. From there, Dan led the design of new logos, collateral, television ads, digital assets, educational materials and wearables. Literally having to touch more than 1,000 individual items and with less than 60 days from conception to implementation, we went live with no issues - not one. Dan was instrumental in making this happen - not just as a creative director, but as a leader of people and processes. The result was monumental growth in client acquisition, retention and measurable lifetime value - not to mention client education that made a real difference in the lives of our clients. It also resulted in winning numerous awards including multiple Forbes Best of Web, Webby's and education awards. Dan's confident, hardworking, but humble nature encourages people to come into the process and create experiences that move people and change behavior. And that is just one example.
Dewane Pace
Dan is very talented and creative. His abilities and energy took our image and profile to the next level.
Credentials
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FEMA Certified PIO
FEMAFeb, 2010- Oct, 2024
Experience
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SunDance Marine USA
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United States
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Manufacturing
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1 - 100 Employee
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Marketing Manager
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Jan 2017 - Present
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GT Marine
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New Zealand
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Consumer Services
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Director of Marketing/Sales
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Feb 2016 - Jan 2017
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TPH Group
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1 - 100 Employee
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Chief Marketing Officer
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Oct 2015 - Mar 2016
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Rebel Studios
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Entertainment Providers
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1 - 100 Employee
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Creative and Marketing Director
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Oct 2013 - Oct 2015
Rebel Studios is a highly creative design and marketing solutions studio. We focus on client customer acquisition and retention, achieved through personalized solutions tailored to fit each individual client. If you need to grow your client base or merely increase your company's brand impact, Rebel Studios is the solution. - Managed production and delivery of over 100,000 student planners for local schools systems - Launched travel and booking excursion website, managed SEO/traffic web presence - White Eagle Customs site creation and SEO Show less
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Digital Propaganda
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Media Production
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Creative and Marketing Director
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Feb 2013 - Oct 2013
- Managed 20 direct reports - Oversaw web design, copywriting, graphic design, sales and print production - Managed 20 direct reports - Oversaw web design, copywriting, graphic design, sales and print production
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LyonTree Studios
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Advertising Services
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Owner/Creative Director
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Jan 2005 - Dec 2012
- APGA (Association of Public Gas Providers) Distributed materials to over 250,000 clients annually over a 6 year span - Pringle Development - Ad agency for all print and mail campaigns over a 4 year period - Increased ROI for Disney Vacation Club timeshare programs over 24 months - APGA (Association of Public Gas Providers) Distributed materials to over 250,000 clients annually over a 6 year span - Pringle Development - Ad agency for all print and mail campaigns over a 4 year period - Increased ROI for Disney Vacation Club timeshare programs over 24 months
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Health Central Hospital
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Director of Marketing and Public Information Officer
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Feb 2009 - Oct 2010
- FEMA certified Public Information Officer - Established an internal advertising and community relations department - Increased patient flow by upgrading overall public perception of hospital brand - Saturated target market with hospital presence at community events - Presented marketing plans to upper management and hospital Board of Directors - Significantly reduced advertising expenditures while increasing effectiveness of marketing materials - Excelled in fast paced environment while supervising and motivating staff to increase creativity & client satisfaction - Increased effectiveness while decreasing costs of the senior outreach program Show less
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Creative Director
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Feb 2002 - Dec 2004
- Managed creative team and initiated creative concepts through print, internet and broadcast media - Successfully transitioned Profina Debt Solutions into InCharge Debt Solutions - Managed creative team and initiated creative concepts through print, internet and broadcast media - Successfully transitioned Profina Debt Solutions into InCharge Debt Solutions
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Associate Creative Director
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1997 - 2002
- Acted as creative team leader and account executive for numerous client/accounts - Acted as creative team leader and account executive for numerous client/accounts
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Education
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1992 - 1996
Auburn University
Bachelor of Fine Arts (BFA), Design and Visual Communications, General -
1991 - 1992
University of Central Florida
NA, Marine Biology and Biological Oceanography
Community
