Dany Yurgaf
Performance Marketing Director at İnci Group- Claim this Profile
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Turkish Native or bilingual proficiency
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English Native or bilingual proficiency
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Spanish Elementary proficiency
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Hebrew Elementary proficiency
Topline Score
Bio
Credentials
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LinkedIn - Masterclass Training & Certificate
LinkedInSep, 2019- Nov, 2024 -
Yotube For Action
YouTubeNov, 2018- Nov, 2024 -
Youtube For Performance
GoogleJun, 2018- Nov, 2024 -
Google Digital Workshop
GoogleSep, 2017- Nov, 2024 -
Google Training - Fundamentals of Advertising
GoogleApr, 2016- Nov, 2024 -
Google Partners - Technical Sales Training
Google PartnerMar, 2016- Nov, 2024 -
Educon - Human Resources Management & Career Planning
EDUCON - Education & ConsultingMay, 2015- Nov, 2024 -
Google Ads Display Certification
GoogleNov, 2020- Nov, 2024 -
Google Ads Video Certification
GoogleNov, 2020- Nov, 2024
Experience
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İnci Group
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Türkiye
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Hospitals and Health Care
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1 - 100 Employee
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Performance Marketing Director
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Feb 2023 - Present
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FLYMEDI
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Netherlands
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Technology, Information and Internet
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1 - 100 Employee
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Performance Marketing Manager
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Aug 2021 - Jan 2023
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Carat
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United Kingdom
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Advertising Services
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700 & Above Employee
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Performance Marketing Manager
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Mar 2020 - Aug 2021
As a Performance Marketing Manager, felt lucky and proud to be a part of a thriving team at Carat. While the main point was boosting ROAS for NIVEA, Lenovo, MasterCard and OPPO, developing the sales, on the top markets of web and E-commerce of Turkey. Presenting the best possible performance both on Google Co-Op and Facebook Collaborative ads. Also using the diversity of Youtube Ads features for reaching potential customers and getting in action with the optimizations is a key, to have an increasing performance. Show less
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GroupM
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United States
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Advertising Services
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700 & Above Employee
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Performance Marketing Executive
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Nov 2018 - Feb 2020
Handling with Google Ads Accounts of the brands; Groupe PSA (Peugeot, Citroen, OPEL, DS) , Doğuş Group & Doğuş Otomotiv, Volkswagen, SEAT while analyzing, reporting and using the data to be on the top of the markets; being more proactive everyday and exploring more, are the key aspects for self-improvement. On Social Media Ads (both Facebook & Instagram) of FOX, Volvo, Siemens and MARS Entertainment, following the KPI is the main goal while improving the ad's performance in the market. Handling with Google Ads Accounts of the brands; Groupe PSA (Peugeot, Citroen, OPEL, DS) , Doğuş Group & Doğuş Otomotiv, Volkswagen, SEAT while analyzing, reporting and using the data to be on the top of the markets; being more proactive everyday and exploring more, are the key aspects for self-improvement. On Social Media Ads (both Facebook & Instagram) of FOX, Volvo, Siemens and MARS Entertainment, following the KPI is the main goal while improving the ad's performance in the market.
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Group DP
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Türkiye
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Advertising Services
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1 - 100 Employee
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Performance Marketing Specialist
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Jun 2018 - Nov 2018
As a Performance Marketing Speacialist handling with corporate ad accounts of Little Caesars, Suzuki, Sosyopix and Coral Travel on Google Ads, Facebook/Instagram and Twitter Ads is the main work, while planning the KPI, following the ROI and Conversion Rate, with analyzing and preparing the reports for every campaign regularly. As a Performance Marketing Speacialist handling with corporate ad accounts of Little Caesars, Suzuki, Sosyopix and Coral Travel on Google Ads, Facebook/Instagram and Twitter Ads is the main work, while planning the KPI, following the ROI and Conversion Rate, with analyzing and preparing the reports for every campaign regularly.
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E.C.E Elektronik
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Türkiye
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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E-Commerce & Digital Marketing Expert
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Jan 2018 - Jun 2018
On the Digital Marketing Management role for the brand, working on SEM (AdWords & Instagram Ads) to reach potential clients and widing our network are the main goals. On the E-Commerce Strategist side, the task is generating online sales of Lenco and Doppler brands all over Turkey with the knowledge and experience of business marketing. Managing our online panels on Amazon, Hepsiburada, Shop&Miles, Jestiniyap, D&R and Virtual Stores is the main job while tracking the orders and deliveries on the other side. Show less
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Yellow Pages TR - DataWorks
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Türkiye
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Marketing Services
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1 - 100 Employee
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Digital Marketing Consultant
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Nov 2015 - Dec 2017
Making a detailed research about the potential clients regarding their needs in digital platform (SEO, Google AdWords, Facebook Ads, Digital Maps and Websites). Accordingly face to face, field marketing with them. Also taking part in D2C & B2B marketing and setting relationships with potential clients. As a consultant; managing client accounts on digital platforms such as Facebook & Instagram Ads, Google AdWords etc. according to their relations, planning the KPI s and organizing processes with acquired digital marketing techniques. Show less
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PepsiCo
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United States
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Food and Beverage Services
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700 & Above Employee
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P&L Management Intern
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Apr 2015 - Jun 2015
Finding the optimum way in product sales and deliveries, in order to balance both profit and loss in a particular system, which leads to high performance. Finding the optimum way in product sales and deliveries, in order to balance both profit and loss in a particular system, which leads to high performance.
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Bahcesehir University
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Türkiye
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Higher Education
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700 & Above Employee
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Bahcesehir University International Office
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Jan 2012 - Aug 2013
International Student Mentor International Student Mentor
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KiraGuru.com
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Türkiye
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Technology, Information and Internet
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Internet Sales Intern
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Jun 2012 - Sep 2012
Internet Sales for rental needs. Telesales with SME and convincing them to rent their belongings. Internet Sales for rental needs. Telesales with SME and convincing them to rent their belongings.
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Education
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Universiteit Antwerpen
Erasmus, Sociology -
Bahçeşehir Üniversitesi
Bachelor of Sociology, Sociology -
Ulus Jewish School