Experience

Trapp Executive Search

• France
• Staffing and Recruiting
• 1 - 100 Employee

• Founder

  • Sep 2022 - Present

  We find the right talent for Sports and Outdoor businesses. To thrive in today's volatile business environment, you need to be confident in having leaders that fit your business ambition, values, and culture. With a unique, systematic, and professional approach supported by award-winning tools and 30 years of industry experience, we can find the right leaders for your business. Mission: Less but better. We want to work with fewer clients but provide a better experience. We aim to identify and secure the best leadership talent for the Sporting Goods and Outdoor industries while ensuring an exceptional experience for our clients, and candidates, through long-term, meaningful relationships. Purpose Having spent 30 years working and playing in the Sporting Goods and Outdoor worlds, we now want to give back by providing support through membership and active participation in various industry associations and philanthropic activities. If you'd like to know more about what we do and how we do it, please visit our website at www.trappsearch.com, or follow the below link to book an initial no-fee consultation call. https://calendly.com/trappsearch/no_fee_consultation_call Show less


Marimekko
• Retail Apparel and Fashion
• 300 - 400 Employee
• Chief Sales Officer

  • Nov 2020 - Aug 2022


Salomon

• France
• Sporting Goods
• 700 & Above Employee

• Global VP (General Manager) Apparel & Gear

  • Oct 2017 - Oct 2020

  Led the Global Salomon Apparel & Gear business unit, and contributed to the Salomon Brand strategy as a member of the Salomon Executive Committee- Redefined strategy to be more inclusive and consumer centric- Reorganised leadership team to drive simplicity, alignment and efficiency, while rebuilding trust and engagement with the broader business unit- Addressing business unit organisation to reinforce consumer centricity and Apparel fundamentals- Delivered 3 years of profitable growth for Apparel and Gear during my time at Salomon Show less

• Global Commercial Director Apparel and Gear

  • Feb 2016 - Sep 2017

  Responsible for developing and executing commercial strategic plan to drive top and bottom line growth- Introduced segmented subsidiary strategy to drive prioritisation and focus resources- Rebuilt, and reengaged global commercial team- Doubled profitability in value and percentage



Hoka One One

• Brazil
• Retail

• Sales Manager - Northern Europe

  • Jan 2015 - Feb 2016

  Responsible for developing and executing Go-To-Market strategic plan to establish brand in run and outdoor speciality markets, while rapidly accelerating growth - Built new sales and field support organisations across the region - Restructured distribution to align with strategic goals, and delivered over 100% growth in 12 months - Coached multi-cultural teams on accelerated growth planning with strategic accounts Responsible for developing and executing Go-To-Market strategic plan to establish brand in run and outdoor speciality markets, while rapidly accelerating growth - Built new sales and field support organisations across the region - Restructured distribution to align with strategic goals, and delivered over 100% growth in 12 months - Coached multi-cultural teams on accelerated growth planning with strategic accounts



Columbia Sportswear

• United States
• Retail Apparel and Fashion

• Apparel Sales Manager Europe

  • Jan 2012 - Aug 2014

  - Delivered top line mid-single digit growth after a prolonged period of decline (Turnover 50m€)- Launched new product line achieving early commitment from strategic accounts in Germany, UK, France and Italy- Coordinated and coached regional teams in strategic account planning delivering strong growth and gaining entry into major new strategic accounts

• Country Manager UK & Ireland

  • Jun 2007 - Feb 2012

  - Delivered a gross sales CAGR of 18% over 3 years- Grew operating income by more than 1,200 basis points- Developed and executed 5 year strategic plan focused on building brand position within key specialist retailers

• Field Sales Manager UK

  • Dec 2005 - Jun 2007

  - Increased in-season order book by 28%- Grew account base to over 200 active accounts- Transitioned sales force from agency to employed while also implementing category management

• Key Accounts Manager UK

  • Mar 2003 - Dec 2005

  - Exceeded sales targets by up to 105% for 5 successive seasons- Increased turnover by over 300%- Implemented development of Gore-Tex rainwear program which immediately increased UK turnover by 7%

• Sales Representative UK

  • Aug 2001 - Mar 2003

  - Exceeded sales target by up to 24% for 3 successive seasons- Secured an increase in area turnover by over 50%- Opened 20 new accounts through integrity and strong relationship building skills



S. R. Jeffery & Son

• Italy

• General Manager

  • Apr 2000 - Aug 2001

  - Delivered 14% sales growth and 200 basis point increase in operating income - Managed 5 department heads plus buying budget for Sport, Ski and Outdoor departments - Responsible for the organisation and development of 20 team members - Delivered 14% sales growth and 200 basis point increase in operating income - Managed 5 department heads plus buying budget for Sport, Ski and Outdoor departments - Responsible for the organisation and development of 20 team members



Snowball Ski Company

• Manager / Buyer

  • Apr 1995 - Apr 2000

• Workshop Manager / Sales Assistant

  • Aug 1993 - Apr 1995