Director Marketing Technology

• Oct 2022 - Present

Senior Software and Marketing Engineer

• Jul 2021 - Oct 2022

Web Development and Product Management

• Jan 2020 - Jul 2021

Senior Web Developer

• Aug 2016 - Aug 2019

Lead the development and UX of Staycity Group websites, managing the update and deployment cycles, and new features with understanding of revenue generation and overall business requirements - with primary focus on creating optimal user experience. Re-imagined and developed a new Staycity.com: Wireframe and redesign new UX with 'mobile-first' approach Developed and deployed new site, using custom JavaScript & CSS with a focus on: - performance - security - reliability - testing (IE11 compatible) Identified new and unused REST APIs for content generation and interaction Defined new website architecture Redeveloped custom WordPress back-end with ACF to improve stakeholder's content creation and management of features, pages and assets - greatly improving production times Lead l10n of website into 4 languages Collaboration and management of Technical SEO projects Schema mark-up, leading to improved organic CTR Some key results and metrics of new site: Mobile device conversion rate for 12 month period: +68% Conversation rate across all devices for same 12 month: +27.5% First visit page load (secs) improved +73% 3G page load speeds: +59.5% Avg. page load experience across all devices / networks: +64% TTI +54%: <1 sec PPC ROAS improved +45.2% compared to previous period Increased Year-on-Year and 'Like for like' revenue from web channel >30% Some specifics / daily requirements: Reporting directly to CIO/CTO Assisting in digital transformation projects Google Analytics & GTM champion Collaborate with marketing and stakeholders to plan and estimate delivery of new features Analyse traffic + competitors to identify new strategies Define project requirements to help team knowledge and secure appropriate resources Interpret user data from sources to improve CX Defined UAT & QA processes, ensuring cross-browser + device compatibility Introduced Agile / Kanban processes, as well as version control and CI/CD practices Server migration(s) and maintenance / security monitoring

Senior Front-End Web Developer

• Nov 2013 - Aug 2016

Summary: Web Development, UX (Wireframe and Research), Web Design, Deployment Management, Web Server Admin Design: - Client and competitor analysis and research - Design concepts - UX wireframing and design mock-ups (From pencil and paper to Balsamiq, to Adobe) with mobile first methodology Development: - Development and coding of responsive websites, built for ExpressionEngine & WordPress CMS using PHP, HTML, CSS, JavaScript, Bootstrap - BitBucket / Git repositories and version control for all work projects - Plesk and CPanel web hosting packages, as well as command line management of servers - Website development and content creation strategies, with SEO best practices in mind - Google Analytics analysis and updates and client reporting, based on analysis - Project & Account Management, pitching and presentations of concepts, designs and plans - Project tracking, scheduling, task management (Kanban processes) In-house I.T. management - Network and server management - PC/Mac troubleshooting - Backups process strategies - Email, network permissions, network account management - Network security and monitoring

Freelance Web Developer

• Jan 2013 - Oct 2013

- Responsive website design and development. - Wireframe prototyping and design mock-ups (Photoshop) - Coding of website mock-ups and development through to website launch. - Hosting configuration (robots, .htaccess etc) - Mobile first approach to design and development processes. - Usage of responsive web frameworks such as Bootstrap, as well as efficient semantic HTML5 and CSS3 techniques, JavaScript and PHP development. - Computer game HUD, UI and graphics design project. - Design and development of e-commerce platform as an add-on for Joomla. UI, layout, structure, navigation and user interactions. Platform specifically for clothing store. (Not completed due to new employment). - Continuous study of new techniques in web design.

Front-End Web Developer

• Sep 2010 - Jan 2013

Wire-framing, website design and front-end development. Coding: HTML, CSS, JavaScript and jQuery. Customizing Visual Studio plugins such as AJAX Control Toolkit and Dev Express, and .NET Web Development. Experimenting and implementing concepts with HTML5, CSS3, Responsive web design and frameworks. Design and development for the Umbraco content management system. Building scalable, functional and search engine friendly websites. Website Project Management and strategic planning from initial consultation through to website launch and invoicing, including RFPs, timelines and regular development status updates. - Custom web design - Web site UI development - Search engine optimization - E-Commerce website development - Web content management system and training - Online brand development - Web site traffic growth - Google Analytics and reporting - Website advice and consultancy

Microsoft Office Online International - Lead Editor / Team Lead

• Apr 2006 - Sep 2010

- Web & Publishing Engineer- Lead Editor & Tools Support for Microsoft Office Online International website.- Co-ordination, planning, and creation of Office Online and Microsoft Technet content and web pages.- Liasing with MS international site managers worldwide.- Team lead and management for 3 remote teams (Dublin, Mumbai, Beijing) and co-ordination with team in Poland.- Creation of web pages and web updates using Microsoft custom CMS.- Planning and implementation of web marketing strategies and promotions with local stakeholders.- Creation and editing of graphics for promotions and site updates.- Project lead support.- Planning of future and new projects onsite with customers.- Planning of deployments of new MS Office websites for localised markets.- Training of internal and MS users worldwide in using Microsoft custom CMS as recognized tools expert.- Development of training documentation and training videos.- Procedure and strategy development.- Creation and administration of user accounts.- Documentation of project tools and access protocols for MS and LIOX users.- Project tracking, status reports, metrics and weekly conference calls.

Localization Engineer & IT Support - Rome Office

• Aug 2004 - Mar 2006

- Providing 1st and 2nd level IT support to users in the Rome office (40), escalating to- Corporate IT team where necessary.- Maintaining user access to network, e-mail, server & file shares using Active Directory andgroup policies.- Management and installation of servers [Windows 2000 & 2003 Server] ensuring optimumperformance and security.- Providing complete workstation installations, in some cases project specific.- Providing PC software and hardware support for all Windows OS.- Back up, restore, and archiving of network file servers on a daily basis.- Patching network and phone connections.- Designed layout of new office for network points and power points throughout office and server room.- Localization Engineer for Visual Studio 8 for Italian.- Preparation of files .html, .xml, .ppt, .doc etc for localization in accordance with project andclient guidelines.- Pre-analysis of projects with local Project Managers for possible problems and ensuringproject production budgets are accurate.- Providing support for all vendors.- Performing DTP and machine translation checks.- Creation of tools and process documentation, updating on a regular basis.- Bug reporting, fixing, testing for a number of clients including Microsoft, Adobe, EMC.- Communicating any issues directly with the client (Microsoft)

Network Administrator

• Jan 2002 - Sep 2002

Software QA Engineer

• Feb 2001 - Jan 2002