Dan Schroeter
Creative Director at Public Label- Claim this Profile
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Bio
Larry August
I have worked with Dan on and off for close to 20 years. He is an incredibly thoughtful and insightful creative director, a wonderful leader, and someone who earns the respect of clients and coworkers everywhere he goes. We have worked on huge multilingual campaigns for Fortune 500 companies and micro budget spots for local businesses and I’ve seen the same passion and attention to detail from him in each case. More importantly from my perspective, he is a kind and compassionate person, who will always do the right thing to the best of his ability. These are rare traits in our business; I highly recommend my friend Dan!
Connie Atkinson
I have worked with Dan over the course of 2 agencies and cannot say enough about all of his talents. He's very conceptual, a great writer, wonderful leader and collaborator. To me, Dan is always the voice of reason; he keeps the big picture in mind when folks get too bogged down in the details. He's always looking out for the client's best interest while helping to make the creative great. Dan can come up with a great concept and know how it will work with each element of a campaign. He can present ideas clearly and enthusiastically to clients and also lead a team of creatives and vendors. Plus, he's just a darn sweet guy. Always a pleasure to work with Dan!
Larry August
I have worked with Dan on and off for close to 20 years. He is an incredibly thoughtful and insightful creative director, a wonderful leader, and someone who earns the respect of clients and coworkers everywhere he goes. We have worked on huge multilingual campaigns for Fortune 500 companies and micro budget spots for local businesses and I’ve seen the same passion and attention to detail from him in each case. More importantly from my perspective, he is a kind and compassionate person, who will always do the right thing to the best of his ability. These are rare traits in our business; I highly recommend my friend Dan!
Connie Atkinson
I have worked with Dan over the course of 2 agencies and cannot say enough about all of his talents. He's very conceptual, a great writer, wonderful leader and collaborator. To me, Dan is always the voice of reason; he keeps the big picture in mind when folks get too bogged down in the details. He's always looking out for the client's best interest while helping to make the creative great. Dan can come up with a great concept and know how it will work with each element of a campaign. He can present ideas clearly and enthusiastically to clients and also lead a team of creatives and vendors. Plus, he's just a darn sweet guy. Always a pleasure to work with Dan!
Larry August
I have worked with Dan on and off for close to 20 years. He is an incredibly thoughtful and insightful creative director, a wonderful leader, and someone who earns the respect of clients and coworkers everywhere he goes. We have worked on huge multilingual campaigns for Fortune 500 companies and micro budget spots for local businesses and I’ve seen the same passion and attention to detail from him in each case. More importantly from my perspective, he is a kind and compassionate person, who will always do the right thing to the best of his ability. These are rare traits in our business; I highly recommend my friend Dan!
Connie Atkinson
I have worked with Dan over the course of 2 agencies and cannot say enough about all of his talents. He's very conceptual, a great writer, wonderful leader and collaborator. To me, Dan is always the voice of reason; he keeps the big picture in mind when folks get too bogged down in the details. He's always looking out for the client's best interest while helping to make the creative great. Dan can come up with a great concept and know how it will work with each element of a campaign. He can present ideas clearly and enthusiastically to clients and also lead a team of creatives and vendors. Plus, he's just a darn sweet guy. Always a pleasure to work with Dan!
Larry August
I have worked with Dan on and off for close to 20 years. He is an incredibly thoughtful and insightful creative director, a wonderful leader, and someone who earns the respect of clients and coworkers everywhere he goes. We have worked on huge multilingual campaigns for Fortune 500 companies and micro budget spots for local businesses and I’ve seen the same passion and attention to detail from him in each case. More importantly from my perspective, he is a kind and compassionate person, who will always do the right thing to the best of his ability. These are rare traits in our business; I highly recommend my friend Dan!
Connie Atkinson
I have worked with Dan over the course of 2 agencies and cannot say enough about all of his talents. He's very conceptual, a great writer, wonderful leader and collaborator. To me, Dan is always the voice of reason; he keeps the big picture in mind when folks get too bogged down in the details. He's always looking out for the client's best interest while helping to make the creative great. Dan can come up with a great concept and know how it will work with each element of a campaign. He can present ideas clearly and enthusiastically to clients and also lead a team of creatives and vendors. Plus, he's just a darn sweet guy. Always a pleasure to work with Dan!
Experience
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Public Label
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United States
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Advertising Services
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1 - 100 Employee
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Creative Director
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Feb 2023 - Present
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Associate Creative Director
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Nov 2021 - Feb 2023
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Asher Agency
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United States
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Advertising Services
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1 - 100 Employee
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VP/Creative Director
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Jan 2013 - Nov 2021
Have led the development and production of results-oriented, award-winning work on national SUBWAY® assignments, as well as regional assignments for over 5,000 stores in 50 Subway markets around the country, including: Dallas, Atlanta, Indianapolis, Baltimore and Pittsburgh. Led creative development and was on 5-person team that pitched and won Fantastic Sams Cut & Color salons account. Member of agency management team during period of unprecedented growth and expansion. Selected as a judge for the 2017 EFFIE Awards. Awarded two Telly Awards for work on Physicians Health Plan. Also, won 2017 Best of Show Broadcast and 2015 Best of Show Print and Best of Show Broadcast at Ad Federation honors. Show less
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GTB
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Morocco
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Truck Transportation
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1 - 100 Employee
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VP/Associate Creative Director
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Jun 2011 - Jan 2013
While at the Atlanta office of the agency formerly know as Team Detroit | Retail First I developed and produced national and regional creative campaigns for Ford. Made monthly presentations and creative recommendations to Ford dealer advertising associations in the Southeast Region. While at the Atlanta office of the agency formerly know as Team Detroit | Retail First I developed and produced national and regional creative campaigns for Ford. Made monthly presentations and creative recommendations to Ford dealer advertising associations in the Southeast Region.
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St. John and Partners
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United States
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Advertising Services
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Creative Group Head
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May 2006 - Jun 2011
Helped lead the development and execution of integrated retail and brand campaigns for a variety of clients, including: Ford, Zaxby's restaurants, Shoney's restaurants, Clearwire wireless broadband, PARC Management system of amusement & water parks, and Smoothie King juice bars. Member of five-person presentation team that pitched and won the $30 million Florida Lottery account. Helped lead the development and execution of integrated retail and brand campaigns for a variety of clients, including: Ford, Zaxby's restaurants, Shoney's restaurants, Clearwire wireless broadband, PARC Management system of amusement & water parks, and Smoothie King juice bars. Member of five-person presentation team that pitched and won the $30 million Florida Lottery account.
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BBDO
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South Korea
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Advertising Services
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1 - 100 Employee
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SVP/Group Creative Director
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Jan 2001 - Mar 2006
Managed creative development and production of $500 million Dodge national retail advertising account. Responsible for national sales events, annual brand radio campaign, and annual brand outdoor campaign. Managed a team of 14 writers and art directors. Developed and made creative presentations to clients at all levels of the DaimlerChrysler organization. Recipient of BBDO Sterling Award in 2002. Managed creative development and production of $500 million Dodge national retail advertising account. Responsible for national sales events, annual brand radio campaign, and annual brand outdoor campaign. Managed a team of 14 writers and art directors. Developed and made creative presentations to clients at all levels of the DaimlerChrysler organization. Recipient of BBDO Sterling Award in 2002.
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Bozell
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United States
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Advertising Services
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1 - 100 Employee
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Associate Creative Director/Senior Copywriter
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Jan 1998 - Jan 2001
Shared responsibility for creative development, client presentations and production on $50 million California Jeep dealer association account. Also worked to develop and produce creative executions for the Jeep and Chrysler national dealer and brand advertising campaigns. Shared responsibility for creative development, client presentations and production on $50 million California Jeep dealer association account. Also worked to develop and produce creative executions for the Jeep and Chrysler national dealer and brand advertising campaigns.
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McCann Erickson
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Technology, Information and Internet
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Senior Writer
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Nov 1995 - Jan 1998
Worked on the creative development and production of brand advertising campaigns for the Buick and GMC divisions of General Motors. Also, developed creative solutions for the Delphi division of GM, DTE Energy, and "Southpaw" beer at Miller Brewery. Worked on the creative development and production of brand advertising campaigns for the Buick and GMC divisions of General Motors. Also, developed creative solutions for the Delphi division of GM, DTE Energy, and "Southpaw" beer at Miller Brewery.
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Senior Writer
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Feb 1995 - Nov 1995
Created and produced print, television and radio campaigns for the Dodge national dealer advertising account. Successfully developed and produced a Dodge Dealer image campaign. Created and produced print, television and radio campaigns for the Dodge national dealer advertising account. Successfully developed and produced a Dodge Dealer image campaign.
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Write Brain
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Advertising Services
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Creative Consultant
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Feb 1993 - Feb 1995
Worked with agencies and personal client roster to successfully provide conceptual skills, copywriting and broadcast production on a variety of business-to-business and retail campaigns. Worked with agencies and personal client roster to successfully provide conceptual skills, copywriting and broadcast production on a variety of business-to-business and retail campaigns.
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Creative Director/Writer
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Sep 1987 - Jan 1993
Developed advertising campaigns for clients like Rinker Boats, Allied Van Lines, Lincoln Bank & Magnavox Defense Electronics Systems. Wrote sales promotion programs for Apple Computer & Cuddy Farms. Promoted from Writer to Creative Director in four years. Managed staff of 10. Developed advertising campaigns for clients like Rinker Boats, Allied Van Lines, Lincoln Bank & Magnavox Defense Electronics Systems. Wrote sales promotion programs for Apple Computer & Cuddy Farms. Promoted from Writer to Creative Director in four years. Managed staff of 10.
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Education
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1980 - 1984
Western Michigan University
B.S., Public Relations/English
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