Experience

Neon Growth

• United States
• Advertising Services
• 1 - 100 Employee

• Founder

  • Feb 2020 - Present

  Neon Growth is the media agency I was always looking for. Here, we transform advertising budgets into profit-churning machines. We're an elite squad of media buyers and growth marketers. We take on the intricate challenges faced by both emerging scale-ups and enterprise brands. Neon Growth is the media agency I was always looking for. Here, we transform advertising budgets into profit-churning machines. We're an elite squad of media buyers and growth marketers. We take on the intricate challenges faced by both emerging scale-ups and enterprise brands.



Nike

• India
• Online Audio and Video Media

• Global, Director of Paid Media

  • May 2017 - Jan 2020

  Global Paid Media Director for DTC initiatives, across Nike.com ecommerce and Apps including (Nike App and SNKRS App) as well as consumer Fitness Apps (Nike Run Club, and Nike Training Club.) - Built the in-house media buying team which directly manages 30+ digital channels spanning paid social, search, programmatic & ad networks. - Lead performance and brand ad spend across key global markets such as North America, EMEA, and APAC. - Steered creative and data science direction for advertising, melding art with technology for maximum impact. Show less



Storm8

• United States
• Computer Games
• 1 - 100 Employee

• Head of User Acquisition

  • Sep 2015 - Aug 2017

  Head of User Acquisition at Storm8, a top 10 mobile game network which culminated in a $400M acquisition. Storm8 is home to over 45 captivating titles across 8 gaming genres across a global audience. Responsibilities were: - Managed ad spend across 60+ ad channels across entire game portfolio - Directed spend across global markets like NA, EMEA, SEA and LATAM - Refined individual ad channel LTV measurement & projections - Supercharged profitability, creating runway leading straight to acquisition Show less



FunPlus

• Switzerland
• Computer Games
• 200 - 300 Employee

• Director of User Acquisition

  • Sep 2014 - Sep 2015

  FunPlus is a top 10 game developer with hit titles like King of Avalon, State of Survival, Family Farm, Guns of Glory. Responsible for managing campaigns across paid media channels including Facebook, Search, Display, Programmatic, Ad Networks & more. FunPlus is a top 10 game developer with hit titles like King of Avalon, State of Survival, Family Farm, Guns of Glory. Responsible for managing campaigns across paid media channels including Facebook, Search, Display, Programmatic, Ad Networks & more.



Keek

• Australia
• IT Services and IT Consulting
• 1 - 100 Employee

• Sr. Marketing Manager

  • Jun 2011 - Aug 2014

  Keek, a vibrant social video network, grew from 0 to a staggering 75 million users and generated over 4 billion monthly impressions in under three years. Our network became a hot spot for A-listers, including Demi Lovato, Ariana Grande, Cristiano Ronaldo, and One Direction. Responsibilities: - Overseeing all mobile app spend, digital marketing & search. - Managing mobile & web advertising campaigns with $20 million+ budget. - Business development & financial planning to raise capital "Keek, a popular video social network, announced that it now has 45 million users, more than doubling its base in the last four months." - LATimes "Keek has added almost double the number of users that Vine has managed in the past few months." - TechCrunch Show less



RATESDOTCA Group Ltd.

• Canada
• Financial Services
• 1 - 100 Employee

• Marketing Manager

  • May 2009 - Jun 2011

  Managed paid & organic search for Canada's #1 financial services comparison service. Monitored & optimized budget up to $2M monthly across thousands of keywords, including extremely competitive terms like "car insurance" and "mortgage rates". Managed paid & organic search for Canada's #1 financial services comparison service. Monitored & optimized budget up to $2M monthly across thousands of keywords, including extremely competitive terms like "car insurance" and "mortgage rates".