Head of Artificial Intelligence

• Jun 2023 - Present

- Implementation of ML solutions, AI tools, and prompt engineering techniques across the group to improve the productivity and value generated. - AI and Prompt Engineering content generation for the group's subsidiaries. - Implementation of ML solutions, AI tools, and prompt engineering techniques across the group to improve the productivity and value generated. - AI and Prompt Engineering content generation for the group's subsidiaries.

Prompt Engineering Instructor

• May 2023 - Present

Prompt Engineering training delivery - Prompt Engineering for productivity - Prompt Engineering for developers Prompt Engineering training delivery - Prompt Engineering for productivity - Prompt Engineering for developers

AI trainer and consultant

• 2019 - Present

Prompt Engineering - Job-hunting AI-App development - Prompt Engineering course design and delivery - Prompt Engineering and AI article writing Data Science - Data Science course design and delivery - Data Scientist mentoring for corporations' top talent - Data Science tutoring Search Engine Optimization - SEO cloud-based AI web app development - Smart forecasting Prompt Engineering - Job-hunting AI-App development - Prompt Engineering course design and delivery - Prompt Engineering and AI article writing Data Science - Data Science course design and delivery - Data Scientist mentoring for corporations' top talent - Data Science tutoring Search Engine Optimization - SEO cloud-based AI web app development - Smart forecasting

Tech Bootcamps Director

• Jun 2022 - Feb 2023

Data Science Instructor and Coach

• Jul 2020 - Jun 2022

Developing the top UK companies' employees into fully competent Data ScientistsTraining sponsored by the UK Government's Apprenticeship Levy, including the Finance and Insurance sector.

Data Science Training consultant

• Nov 2020 - Jul 2021

Training the next generation of Data Scientists and AI Engineers Hands-on workshops focused on solving real-life problems Students gained: - A deep understanding of Frequentist and Bayesian statistics - Wisdom when choosing ML models and metrics - The ability to explain technical concepts and interpret models' outputs Training the next generation of Data Scientists and AI Engineers Hands-on workshops focused on solving real-life problems Students gained: - A deep understanding of Frequentist and Bayesian statistics - Wisdom when choosing ML models and metrics - The ability to explain technical concepts and interpret models' outputs

Data Science Lead Instructor

• Jun 2019 - Jun 2020

Data Science teaching and coaching - Delivering lectures and workshops for our corporate clients and self-enrolled groups of up to 25 students. On-site, on-campus and remotely. - Supporting students 1:1 both remotely and in-person. - Creating new instruction material such as jupyter notebooks, scripts, slides, exit tickets and interactive tools to be used by the whole instructors team. - Mentoring members of the instructors team. Business Development - Supporting the marketing team by delivering topical master classes and taster workshops. - Supporting the sales team by evaluating the needs of prospective clients and providing a technical perspective to the conversation. - Supporting the organization in extracting value of their data to improve processes and marketing ROI Show less

Senior Data Scientist

• Jan 2019 - Jun 2019

Data Scientist

• Jan 2017 - Dec 2018

Following and advising on Data Science best practices- Problem framing and development of solving strategies- Data cleaning and feature engineering- Machine learning (python, pandas, scikit-learn, scipy, AWS cloud computing)- Parameter optimisation and model selection (with k-fold cross-validation and out-of-sample)- Design of Experiments (A/B tests and MVTs)Full life-cyle Data Science project management:- Building the business case / eliciting requirements from different departments- Keeping them in the loop about progress and challenges in the project- Communicating the results in non-technical language- Creating visualisations to facilitate decision making- Post-deployment performance monitoring- Maintaining git repository up-to-date and documentation clearTraining and Development- Planning the curriculum of the Data Science training programme- Creating the visual aides and support materials for each session- Looking for case studies for participants to solve at home- Running each workshop- Testing acquired skills- Consulting hoursThe content included general analysis epistemology, statistics, python coding and basic infrastructures set up.Applications- Propensity, churn and attribution modelling- Bayesian statistical testing calculator- Paid Search (AdWords PPC) bid optimisation, automation and clustering- Providing insights to the Marketing (audience targeting), Conversion and Content (info-graphics) departments as well as the Senior Management Team.- Unstructured hard quantitative problems to solve using multiple large datasets Show less

Senior Web Analyst and Data Scientist

• May 2016 - Dec 2016

Providing descriptive and predictive insights to more than 10 brands across consumer and business publications using different sources of data and Machine Learning (ML) algorithms running in Cloud Computing. Training -Training more than 10 colleagues from both technical and not technical teams in Machine Learning using R and python in formal workshops and 1on1 sessions. Machine Learning -Running Machine Learning algorithms using Naive Bayes, binomial decision trees and random forests in R and python. -Projecting future performance of websites correcting for seasonality (ETS) -BigQuery data extractions (SQL like) and using data from different sources Creating Business Intelligence (BI) products - Visualizing best content to publish, best time to publish and best channel to target insights - Ingesting several GB of data through PowerPivot Liaising with product managers, editorial, SEO and optimisation teams Management experience Show less

Web Analyst and Account Manager

• May 2015 - Apr 2016

Responsible for the analysis, reporting and performance improving recommendations for more than 20 websites at the same time monthly, weekly and as needed on active and reactive basis. The marketing insights provided included: Tableau visualisations about the client's target audience. Conversion Rate Optimisation (CRO) involving the analysis of visitors´ drop rate along the user journey, A/B and split testing. Detection of most profitable products in e-commerce websites after advertising costs. Profitability analysis of advertising campaigns (including AdWords copy, location and keyword use). Identification of customer segments that interact differently with the website based on behavioural data. Calculation of the Lifetime Value (LTV) of each of them. Impulsed the process to add Conversion Rate Optimisation (CRO) A/B and split testing using Visual Website Optimizer (VWO) and the transition from Universal Analytics to Google Tag Manager tracking. Processing data in R Show less

Recruitment Consultant

• Jan 2015 - Apr 2015

Web Marketing Analyst

• Oct 2013 - Dec 2014

Segmentation of potential customers based on their response to different marketing messages. Profitability analysis of the different segments taking into account demographic and behavioural variables. Expanded the competitors analyses to improve the market strategy. Provided marketing channels and product-customer match insights. Segmentation of potential customers based on their response to different marketing messages. Profitability analysis of the different segments taking into account demographic and behavioural variables. Expanded the competitors analyses to improve the market strategy. Provided marketing channels and product-customer match insights.

Web Analyst

• Mar 2011 - Sep 2013

Identified patterns in customers’ behaviour to segment our audience and gain Customer Insights. I used this information to suggest change in our products features and pricing to make it more appealing than those of our competitors. Tracking web analytics, social media analytics and advertising analytics to generate reports with actionable insights to boost the return on investment of our digital channels. Including frequent A/B testing to develop good case practises to capitalise again on during future campaigns. Digital Strategy design and implementation to complement our offline strategy using Search Engine Optimisation (SEO), Paid Advertising campaigns, Social Media and e-mail Marketing. Marketing/sales funnels. Liaising with the head of marketing for integration with our offline marketing channels. Show less

Web Analyst

• Jan 2010 - Mar 2011

Tracking web analytics, social media analytics and advertising analytics to generate reports with actionable insights to boost the return on investment of our client's digital channels. Including frequent A/B testing to develop good case practises to capitalise again on during future campaigns. Engaging subject matter experts to obtain guest articles for higher brand recognition, exposure and traffic. Tracking web analytics, social media analytics and advertising analytics to generate reports with actionable insights to boost the return on investment of our client's digital channels. Including frequent A/B testing to develop good case practises to capitalise again on during future campaigns. Engaging subject matter experts to obtain guest articles for higher brand recognition, exposure and traffic.

Digital Marketing Affiliate

• Jan 2009 - Dec 2009

Paid advertising (CPC and CPM) in Google, Yahoo and Bing in both search results and content networks as well as on social media. E-mail marketing to follow up with leads and increasing sales opportunities. Website development and management Paid advertising (CPC and CPM) in Google, Yahoo and Bing in both search results and content networks as well as on social media. E-mail marketing to follow up with leads and increasing sales opportunities. Website development and management