Digital Marketing Associate

• Jul 2022 - Present

- Work on collaterals on both onsite and offsite(online) marketing for Aidha, including content creation and ideation. - Work with the Communication Manager and Partnership teams on outreach and engagement of both community and target audience - Resolve data issues and provide actionable insights through data analysis - Administrate and deliver insights through Salesforce - Website update and maintenance through Wordpress - SEO implementation to improve overall brand visibility and brand domain authority - Run event and provide course support and logistic - Content structure implementation to improve efficiency to enhance bandwidth availability

Digital Marketing Specialist

• Mar 2022 - Aug 2022

Singapore - Managed strategic planning of branded content and paid digital ads for e-commerce and brand social networks of portfolio ranging from regional US listed companies to SG based SMEs. - Proven ability to work in cross-functional roles in basic onsite and offsite campaigns, novice search engine marketing to deliver integrated marketing campaigns. - Responsibilities include managing paid acquisition efforts including creative and copy development, social media marketing, consumer research. - Account servicing and management through client facing -Spearhead digital marketing campaigns and managed expectations, objectives and KPIs

Digital Marketing Executive

• Mar 2021 - Aug 2022

● Analyse brand's social media standing among competitors and suggest strategies to overtake the competition.● Create contents that are engaging and digital campaigns that can achieve the target KPIs.● Ideating and implementing consumer insight-driven campaigns and ensuring creative and media are well aligned with performance set● Work with marketing analytics and use data to refine campaign performance and to turn them into actionable insights for clients. ● Few companies/brands I worked with - iFly Singapore, Eli Lilly, Sky Garden Sentosa, ESR-REIT BizPark @Chai Chee/Changi, NTUC Ufamily, Elevate 360, The Finishing Line, Serge Ferrari ASEAN/OCEANIA, Lee Sheng Auto, Rheem Singapore, Signature Bridal, Malena Bridal, Phoenix Contact, My Afterwords, Wee Care, Upon Design

Associate Engineer

• Sep 2020 - Mar 2021

Marketing Account Specialist

• Jan 2020 - Jun 2020

Leadbook is a Saas B2B prospecting platform in helping companies achieve their marketing objectives. Leadbook’s database and marketing automation platform provide businesses with instant access to a global 200 million contacts, automated workflows, email marketing, at scale. -------------------------what I've done------- I currently do sales and business strategy for companies as well as running marketing campaigns. I also handled customer success in improving conversion rate by 3%. Working in leadbook gave me alot of chance to developing my skills in handling c suite level as well as working together with directors and upper managment in trying to optimize their marketing directions and objectives approach to achieve optimum results I practice handling top to bottom funnel in lead nurturing and end to end solutions I handled my company's client retention rate as well as lead generation. I curate proposals for projects and tenders Notable companies i worked with -board international APAC -Rayft -huone -Task - informa connect -Singapore International chambers -Singapore indian chambers -foodgnostic -career agility -SCP Asia

Social Media Marketer

• Jan 2020 - Jun 2020

I run my own writing/creative community in instagram @thewritingpirates. I promote and engage with writers/creatives and also build a bridge between other writers/creatives in both business and passion. I also own a discord/telegram community(currently 91 members ) for thewritingpirates. I also support students and aspiring youths who want to venture into their own personal branding . I provide strategic consultancies and direction as a gentle push to get them on the right track. I handled my own marketing planning, content creation and promotions. I also run my own marketing campaign and have built a subscriber list of 1600 contacts. I also do collaboration with other similar communities. I currently have two designers designing our marketing collaterals and working with other collaborators . I've hosted focus groups and virtual meet ups in bringing a 360° engagement amongst the pirates . deeply thankful for the continous support I've received . check it out ! www.instagram.com/thewritingpirates

Fitness Trainer in Charge

• Mar 2017 - Jan 2020

Handled a small team to maintain company operations. Project lead several successful campaigns that were then permanently applied to the operations. In charge of the media team in maintaining internal communications and was also in charge of OJT Fitness Trainers throughout their program. Handled alot of decision making in enhancing the success of the company. Handled a small team to maintain company operations. Project lead several successful campaigns that were then permanently applied to the operations. In charge of the media team in maintaining internal communications and was also in charge of OJT Fitness Trainers throughout their program. Handled alot of decision making in enhancing the success of the company.

Engineering Officer

• Jan 2017 - Mar 2017

Co-ordinate closely with INOC (Integrated Network Operation Centre) on the timely fault clearing and service restoration of access and transmission equipment in order to meet the SLA (Service Level Agreement). Troubleshoot fault related to access and transmission equipment. Escalation to tier two technical support if need arises. Responsible for the daily schedule preparation and timely execution of the site survey, installation (including patching work) & commissioning, testing, replacement and preventive maintenance of access and transmission equipment to meet customer and operational requirements. Monitor the health and performance of the access and transmission equipment in the network and carry out remedial action accordingly. Provide support for re-routing or diversion activities during cable related service incident. On standby duties and silent hour recall. Work on irregular hours, such as at night and on public holiday, weekends, at very short notice when need arises. Coordinate with planner and contractor on the recovery of transmission equipment including shutting down of non-working equipment.

Operations Executive

• Feb 2016 - Jan 2017

Handled operations in the company in account setup in 2FA. Ensured the deliverability and succession of the public's accounts Coordinate with the Marketing team in the success of marketing materials. Handled operations in the company in account setup in 2FA. Ensured the deliverability and succession of the public's accounts Coordinate with the Marketing team in the success of marketing materials.